Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business News

Wet Seal is no more – are malls becoming ghost towns?

(BUSINESS NEWS) For everyone who forgot about Wet Seal, you’re not alone. A lot of former mall favorites are closing their doors. The death of retail has been sharp and swift. Can anything save it?

wet seal

Now you’ll never get to relive your teens

For those of you still holding on to teen dreams and Wet Seal gift cards, the time has come to cash them in. Actually, the time has passed. The clothing company filed for the second bankruptcy after closing their remaining 171 stores. Wet Seal is no more.


It’s not them, it’s the mall

This is not shocking news for the teen apparel store. Two years ago, Wet Seal filed for bankruptcy after experiencing low sales and a decline in customers overall. However, it is not about competition with other markets.

The truth is that less people are visiting malls in general.

At the beginning of this year, Wet Seal closed the rest of their stores and laid-off all of ther employees after they were unable to find an investor. They listed their assets at an estimated $10-50 million and liabilities of $50-100 million.

Latching onto a trend

This is not an uncommon fate for teen clothing stores these days. Other major brands, including The Limited and American Apparel LLC, have also closed up shop.

Advertisement. Scroll to continue reading.

[clickToTweet tweet=”Many blame the decrease in mall attendance, especially among teens.” quote=”Many blame the decrease in mall attendance, especially among teens.”]

People are simply not going into these shops, perhaps opting for the convenience of online shopping. In addition, the spending habits of teens are changing. Clothing is something available in second hand shops and teens may not even be shopping for these things in the first place.

However, one store did get a second chance, even though it was not in the stars for Wet Seal. Aeropostale reopened this year after being financially rescued. Unfortunately, Wet Seal could not find the right partner to provide the same monetary assistance. For everyone who forgot about Wet Seal, you’re not alone.

As more and more people continue shopping online, or simply disregarding their once-often field trips to the mall, the future of most stores becomes less secure.


Advertisement. Scroll to continue reading.
Written By

Natalie is a Staff Writer at The American Genius and co-founded an Austin creative magazine called Almost Real Things. When she is not writing, she spends her time making art, teaching painting classes and confusing people. In addition to pursuing a writing career, Natalie plans on getting her MFA to become a Professor of Fine Art.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Business News

The Federal Trade Commission is looking into reviving an old law about pricing, and it sounds like their first target might be the Pepsi...

Business News

Retail sales rose in October and fell in November - possibly December too. What made the Great Pumpkin pop?

Tech News

In a virtual world with no limits, money is pouring into the Metaverse fashion industry with no end in sight.

Opinion Editorials

(EDITORIAL) Want to buy yourself a pick-me-up? Have you thought of all the ramifications of that purchase? Try to avoid splurging on it.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.