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Opinion Editorials

Does aggregators’ use of the term “MLS” damage the industry?



Is the boat about to rock?

A recent survey by which they plan to present to the National Association of Realtors (NAR), “Over 70% of respondents thought that the value of ‘MLS’ could be easily diminished through the confusion caused by non-Realtor aggregator’s use of that term.”

Because the term “MLS” (Multiple Listing Service) is not trademarked and there are currently no industry protections over the term, and there is currently support brewing for trademarking the term given that anyone can use the term when describing real estate data collected and presented by anyone, even third party companies.

We ask who would govern the national enforcement and would it look like the NAR’s protection over the term “REALTOR®” where a department shoots off a cease and desist order followed by threats and eventual legal action, or would it look more along the lines of moderation on a forum where use is flagged and reported and governed by the national community at large?

Time for you to weigh in

In an effort to make sure your voice is heard, please take a moment to lend your opinion to the debate, which we will make sure is shared with NAR. Would this move be yet another stifling of innovation or is protection critical now more than ever? Let us know!

CC Licensed image courtesy of harmonious design via

Lani is the Chief Operating Officer at The American Genius - she has co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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  1. Michael Wurzer

    June 16, 2010 at 5:58 am

    Lani, the cat’s out of the bag, neither NAR nor anyone else can get a US trademark over the accronym MLS today, because the term has become generic. It’s simply too late. More interesting, however, is the issue of domain names, and there is an effort underway to obtain the .mls top-level domain for MLS organizations. See

  2. Benn Rosales

    June 16, 2010 at 10:04 am

    I’m with Michael on this one, stuffing this one back in the bag is both too late and a waste of time and resources.

  3. Eric Hempler

    June 16, 2010 at 10:48 am

    I remember when I first looked up MLS and Major League Soccer (MLS) came up. Does that mean they have to change the name of the league of MLS becomes trademarked?

  4. Ruthmarie Hicks

    June 16, 2010 at 10:55 am

    I’m not so sure that that’s the case. I can’t use MLS on my IDX – why should aggregators have the privilege? Information is power and frankly I don’t get how the MLS information is NOT proprietary. Stuffing it back in the bag may be necessary for the survival of the industry. I do not buy into the notion that “information longs to be ‘free’ and will find a way to be so.” I worked in a field where proprietary information was the norm and you had to get PERMISSION to utilize or have access to it. It represented the work of others – and thus no matter how much the information longed to be “free” it belonged to someone. …plain and simple.

  5. Lani Rosales

    June 16, 2010 at 5:01 pm

    Comments from where we asked, “So “REALTOR” is trademarked, but some are arguing that “MLS” should be as well and say that websites using the acronym “MLS” are damaging the industry by causing confusion. What do YOU think?”

    Ron Foo Chun: I agree MLS should be trademarked. It’s a brand and the confusing sites using it only dilutes and confuses the public.

    Laura Nelson Brown: I agree. It is misleading to have names like MLS Realty, etc.

    Daniel Bates: I agree that it’s a brand, but I don’t know that anything these other companies are anything worse than what has contorted it into. I don’t think it really matters, The MLS lose all value as soon as one of the big brokerages pulls out. The NAR simply is not providing any value for all the dues it’s reaping in and there’s no compelling argument to keep a company like in charge of all the data when google, trulia, and zillow are making better technological bounds.

    Fred Romano: I don’t agree. Mls is just an acronym for multiple listing service which are generic terms. Any system that has “multiple” listings can be considered an mls. This includes fsbo sites and independent websites that allow listings to be posted.

    Andy Nazaroff: MLS is not owned by NAR & this battle was already fought and lost. However, certain local MLS’ have been able to get websites to take down their version of “localcity”

    Eric Hempler: What happens to Major League Soccer (MLS) do they loose [sic] their initials?

  6. Century 21

    June 16, 2010 at 6:05 pm

    Does aggregators’ use of the term “MLS” damage the industry? (@agentgenius)

  7. Mark Jacobs

    June 16, 2010 at 6:29 pm

    If we can’t use it then why should aggregators have the privilege?

  8. Soccer West

    June 16, 2010 at 7:37 pm

    Does aggregators' use of the term “MLS” damage the industry?: Because the term “MLS” (Multiple Listing Service) is…

  9. Shea Bunch

    June 17, 2010 at 12:06 am

    I agree that if agents are not allowed to use the term MLS then the aggregators should not as well, but as several others have already commented, this battle has already been lost.

  10. SoccerPhD

    June 17, 2010 at 2:39 am

    Does aggregators' use of the term “MLS” damage the industry?

  11. Tom Lyons

    June 17, 2010 at 2:25 pm

    Does aggregators’ use of the term “MLS” damage the industry? – Is the boat about to rock?
    A recent survey by …

  12. Lucus

    June 21, 2010 at 11:02 am

    I remember NAR trying to stop people from using MLS in their domain names. What a joke. They tried to get me to pull one of me sites, using their standard cease and desist orders. I told the to stuff it. The domain is still up today.

    I can’t wait until realtor becomes public domain like kleenex, etc.

  13. JWL Consulting

    July 13, 2010 at 1:27 am

    "Does aggregators’ use of the term “MLS” damage the industry?" ( ). The solution is DotMLS.

  14. Judith Lindenau

    July 13, 2010 at 2:20 am

    RT @JWLConsulting: "Does aggregators’ use of the term “MLS” damage the industry?" ( ). The solution is DotMLS.

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Opinion Editorials

Sci-fi alert: Building cities on quantum networks becoming reality

(OPINION / EDITORIAL) The University of Bristol’s Quantum Engineering Tech Lab has created quantum networks that demonstrate the possibilities for future cities.



Quantum network connections in theoretical city at night time.

The University of Bristol is home to the largest quantum entanglement-based computer network in the world. Its Quantum Engineering Technology Lab, led by Dr. Siddarth Joshi, has been spearheading the development of a method of encryption called Quantum Key Distribution that may soon revolutionize information security.

First, what is quantum computing, exactly? (Giving a concise answer to that question is sort of like nailing jelly to a wall, but here goes…)

Much like a light switch, a conventional computer circuit can only be in one of two states at a time: On (1) or off (0). That’s basically how binary code works – by representing information as a series of discrete on and off signals, or high and low energy states.

Quantum computing makes use of a third kind of state that exists between those two.

Think about it this way: If classical, binary computing models rely on energy states of “yes” and “no” to communicate data, quantum computing introduces a state of “maybe.” This is because at the quantum level, the photons that make up the information in a quantum computer can exist in multiple places (or energy states, if you prefer) at once – a phenomenon known as “entanglement.”

Entangled photons cannot be observed or measured (i.e., tampered with) without changing their state and destroying the information they contain. That means quantum computer networks are virtually hack proof compared to traditional networks.

This is where Dr. Joshi’s team is changing the game. While previous attempts to build a secure quantum computer network have been limited to just two machines, the QET Lab has been able to establish a quantum encrypted network between eight machines over a distance of nearly eleven miles.

As Dr. Joshi puts it, “until now, building a quantum network has entailed huge cost, time, and resource, as well as often compromising on its security which defeats the whole purpose. […] By contrast, the QET Lab’s vision is scalable, relatively cheap and, most important of all, impregnable.”

If it can be successfully scaled up further, quantum encryption has countless potential civic applications, such as providing security for voting machines, WiFi networks, remote banking services, credit card transactions, and more.

In order for an entire population to be able to utilize a quantum network, fiber optic infrastructure must first be made accessible and affordable for everyone to have in their homes. In that sense, quantum cities are still roughly two decades away, posits Dr. Joshi. The technology behind it is very nearly mature, though. A simpler application of quantum encryption is practically right around the corner – think quantum ATMs in as few as five years.

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Opinion Editorials

5 ways to grow your entrepreneur business without shaming others

(OPINION / EDITORIAL) We all need support as business owners. Let’s talk ideas for revenue growth as an entrepreneur that do not include shaming your competition.



Entrepreneur women all talking around a meeting table.

The year 2020 has forced everyone to re-assess their priorities and given us the most uncertain set of circumstances we have lived through. For businesses and entrepreneurs, they were faced with having to confront new business scenarios quickly. Maybe your entrepreneur business was set to thrive as behaviors changed (maybe you already offered contactless products and services). Or, you were forced to add virtual components or find new revenue streams – immediately. This has been tough.

Every single person is having a hard time with the adjustments and most likely at different stages than others. We’re at the 6-month mark, and each of our timelines are going to look different. Our emotions have greeted us differently too, whether we have felt relief, grief, excitement, fear, hope, determination, or just plain exhaustion.

Now that we are participating in life a bit more virtually than in 2019, this is a good time to re-visit the pros and cons of the influence of technology and marketing outreach online. It’s also a great time to throw old entrepreneur rules out the window and create a better sense of community where you can.

Here’s an alluring article, “Now Is Not the Time for ‘Mom Shaming’”, that gives an example from about a decade ago of how the popularity of mommy bloggers grew by women sharing their parenting “hacks”, tips, or even recipes and crafting ideas via online posts and blogs. As the blog entries grew, so did other moms comparing themselves and/or feeling inadequate. Some of the responses were natural and some may have been coming from a place of defensiveness. Moms are not alone in looking for resources, articles, materials, and friends to tell us we’re doing ok. We just need to be told “You are doing fine.”

Luckily, some moms in Connecticut decided to declare an end to “Mom Wars” and created a photo shoot that shared examples of how each mom had a right to their choices in parenting. It seemed to reinforce the message of, “You are doing fine.” I don’t know about you, but my recent google searches of “Is it ok to have my 3-year old go to bed with the iPad” are pretty much destined to get me in trouble with her pediatrician. I’m hoping that during a global pandemic, “I am doing fine.”

Comparing this scenario to the entrepreneur world, often times your business is your baby. You have worn many hats to keep it alive. You have built the concept and ideas, nurtured the products and services with sweat, tears, and maybe some laughs. You have spent countless hours researching, experimenting, and trying processes and marketing tactics that work for you. You have been asked to “pivot” this year like so many others (sick of that word? Me too).

Here are some ideas for revenue growth as an entrepreneur (or at least, ideas worth considering if you haven’t already):

  1. It’s about the questions you ask yourself. How does your product or service help or serve others (vs. solely asking how do I get more customers?) This may lead to new ideas or income streams.
  2. Consider a collaboration or a partnership – even if they seem like the competition. “If you want to go fast, go alone. If you want to go far, go together.” – African proverb
  3. Stop inadvertently shaming the competition by critiquing what they do. It’s really obvious on your Instagram. Try changing the narrative to how you help others.
  4. Revisit the poem All I Really Need to Know I Learned in Kindergarten and re-visit it often. “And it is still true, no matter how old you are – when you go out into the world, it is best to hold hands and stick together.”
  5. Join a community, celebrate others’ success, and try to share some positivity without being asked to do so. Ideas include: Likes/endorsements, recommendations on LinkedIn for your vendor contacts, positive Google or Yelp reviews for fellow small business owners.

It seems like we really could use more kindness and empathy right now. So what if we look for the help and support of others in our entrepreneurial universe versus comparing and defending our different way of doing things?

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Opinion Editorials

Can we combat grind culture and injustice with a nap?

(OPINION EDITORIALS) A global pandemic and a climate of racial injustice may require fresh thinking and a new approach from what grind culture has taught us.



Sleeping cat with plant, fighting grind culture.

Information is delivered to us at warp speed with access to television, radio, and the internet (and more specifically, social media). We are inundated with messages. Oftentimes they’re personalized by something that a friend or family shared. Other times we manage them for work, school, or just keeping up with news. Many entrepreneurs already wear many hats and burn the midnight oil.

During this global pandemic, COVID-19, we have also seen a rise in awareness and attention to social injustice and systemic racism. This is not a new concept, as we all know. But it did feel like the attention was advanced exponentially by the murder of George Floyd on Memorial Day 2020. Many people and entrepreneurs felt called to action (or at least experienced self-reflection). And yet they were working at all hours to evolve their businesses to survive. All of this happening simultaneously may have felt like a struggle while they tried to figure out exactly they can do.

There are some incredible thought leaders – and with limited time, it can be as simple as checking them out on Instagram. These public figures give ideas around what to be aware of and how to make sure you are leveling up your awareness.

Dr. Ibram X. Kendi, Director of the Center for Antiracist Research – he has been studying anti-racism and has several books and interviews that help give language to what has been happening in our country for centuries. His content also delves into why and how white people have believed they are more than people of color. Here is a great interview he did with Brené Brown on her Unlocking Us podcast.

Tamika Mallory – American activist and one of the leading organizers of the 2017 Women’s March. She has been fighting for justice to be brought upon the officers that killed Breonna Taylor on March 13. These are among other efforts around the country to push back on gun control, feminist issues, and the Black Lives Matter movement.

Brené Brown – research professor at the University of Houston and has spent the last two decades studying courage, vulnerability, shame, and empathy. She has been listening and engaging on how racism and our shame intersect. She also speaks about how people can reflect on themselves and where they can take action to better our society. She has some antiracism resources on her website.

With all of this information and the change in our daily routines and work habits (or business adjustments), what is a fresh approach or possibly a new angle that you haven’t been able to consider?

There is one social channel against grind culture that may not be as well-known. At an initial glance, you may even perceive this place as a spoof Twitter and Instagram that is just telling you to take a nap. But hold on, it’s actually much smarter than that. The description says “We examine the liberating power of naps. We believe rest is a form of resistance and reparations. We install Nap Experiences. Founding in 2016.”

It might be a great time for you to check out The Nap Ministry, inspired by Tricia Hersey. White people are called to action, and people of color are expressly told to give time to taking care of themselves. Ultimately, it goes both ways – everyone needs the time to recharge and recuperate. But people of color especially are being told to value their rest more than the grind culture. Yes, you’re being told you need to manage your mental health and include self-care in your schedule.

Through The Nap Ministry, Tricia “examines rest as a form of resistance by curating safe spaces for the community to rest via Collective Napping Experiences, immersive workshops, and performance art installations.”

“In this incredibly rich offering, we speak with Tricia on the myths of grind culture, rest as resistance, and reclaiming our imaginative power through sleep. Capitalism and white supremacy have tricked us into believing that our self-worth is tied to our productivity. Tricia shares with us the revolutionary power of rest.” They have even explored embracing sleep as a political act.

Let this allow you to take a deep breath and sigh – it is a must that you take care of yourself to take care of your business as well as your customers and your community. And yes, keep your drive and desire to “get to work”. But not at your expense for the old grind culture narrative.

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