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Opinion Editorials

Duo Works could represent the next generation of coworking

(OPNION EDITORIAL) Austin has seen mega growth in both population and in job opportunities. That growth has been is coupled with a need of places to work — enter Duo Works.

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One of the best things about Austin’s exploding growth is that a lot of interesting people are making rad things happen. There are pop up shops by brands like Vans one minute, and the next, Vera Cruz, a beloved taco truck is getting it’s own brick and mortar to spread their delicious taco gospel.

Tech giants like Facebook, Google, Atlassian, and Apple call Austin home. Amazon might open a second headquarters here, and Willie Nelson has a statue. Austin is killing it right now on many fronts.

For the first time in the Capital City’s history, we’ve evolved into not just a place a lot of people want to live, but a world-class destination for all things tech, music, and culture. But, there are so many stories, so many people doing good work, opening businesses that change the world, or starting non-for-profits that move the needle for no other reason than the social good. Our tech scene is exploding, and there are brilliant minds planting their flag in all corners of central Texas.

Duo Works is one of those inspiring stories to come out of this hyper-growth boon. Founded by Linda Blackmon and Jessica Merrell, Duo Works is a co-working space up in northwestern Austin, a place starved for a location to get work done that’s not Starbucks or their couch.

What’s empowering about Linda and Jessica’s story is that they’ve been in the tech scene for a while. Both women have had strong and successful careers in the Human Resources and Recruiting world, but wanted to take matters into their own hands: they wanted to diversify. They saw a chance to offer a service in an underserved part of town, but do it with more flair than the typical workspace – they wanted a woman’s touch.

Let’s be honest: most co-working spaces suck. Sure, there are some around Austin that offer Google Fiber or are walking distance to a food truck park. But, for the most part, you know what you’re getting. Duo Works is different because it’s a environment that feels more like collegiate lunchroom (without the awkwardness) than your typical huddled co-working spot.

The key ingredient to the vibe of Duo Works is that it’s a comfortable and welcome environment. It doesn’t feel sterile nor does it come across as too self-involved. People talk to one another. More importantly, people who aren’t coworkers are talking to one another.

The mixing of businesses and personalities makes the space feel more like a coffee shop – but without the steam and lack of “the good chairs.” These elements were by design thanks to Linda and Jessica’s vision for their space: People don’t like being lonely when they work.

A sense of community is critical to Austin’s success as a tech hub. There are a lot of transplants here. Cultivating a space where inclusivity is paramount serves the endgame of getting good work done by miles.

One of the biggest perks about the co-working thing is the brutal honesty of need. Austin’s traffic gets worse by the day. Having somewhere to dodge that commute is critical. No one needs to go into the office in the tech world. The Duo Works space is formerly home to Tech Ranch.

Whatever way you wanna slice it, Austin’s portrait of what diversity looks like is at a crucial tipping point. We need more leaders that come in every shape, size, sexuality, and color. That’s how you create a city culture that’s electric and innovative. Duo Works could be a stakeholder in helping that vision happen. Plus, they have free donuts.

Robert Dean is a writer at ScaleFactor and The American Genius. He is a writer, journalist, and cynic. His most recent novel, The Red Seven is in stores. Currently, he’s working on his newest novel, Tragedy Wish Me Luck. He also likes ice cream and panda bears. He currently lives in Austin. Stalk him on Twitter.

Opinion Editorials

Do women that downplay their gender get ahead faster?

(OPINION) A new study about gender in the workplace is being perceived differently than we are viewing it – let’s discuss.

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The Harvard Business Review reports that women benefit professionally when they downplay their gender, as opposed to trying to focus on their “differences” as professional strength.

The article includes a lot of interesting concepts underneath its click-bait-y title. According to the study by Professors Ashley Martin and Katherine Phillips, women felt increasingly confident when they pivoted from focusing on highlighting potential differences in their perceived abilities based on their gender and instead gave their attention to cultivating qualities that are traditionally coded as male*.

Does this really mean that women need to “downplay” their gender? Does it really mean women who attempt this get ahead in this world faster?

I don’t think so.

The article seems to imply that “celebrating diversity” in workers is akin to giving femme-identified employees a hot pink briefcase – it actually calls attention to stereotyped behaviors. I would argue that this is not the case (and, for the record, rock a hot pink briefcase if you want to, that sounds pretty badass).

I believe that we should instead highlight the fact that this study shows the benefits that come when everyone expands preconceived notions of gender.

Dr. Martin and her interviewer touch on this when they discuss the difference between gender “awareness” and “blindness.” As Dr. Martin explains, “Gender blindness doesn’t mean that women should act more like men; it diminishes the idea that certain qualities are associated with men and women.”

It is the paradox of studies like this one that, in order to interrogate how noxious gendered beliefs are, researchers must create categories to place otherwise gender-neutral qualities and actions in, thus emphasizing the sort of stereotypes being investigated. Regardless, there is a silver lining here as said by Dr. Martin herself:

“[People] are not naturally better suited to different roles, and [people] aren’t better or worse at certain things.”

Regardless of a worker’s gender identity, they are capable of excelling at whatever their skills and talent help them to.

*Though the HBR article and study perpetuate a binary gender structure, for the purposes of our discussion in this article, I expand its “diversity” to include femme-identified individuals, nonbinary and trans workers, and anybody else that does not benefit from traditional notions of power that place cisgendered men at the top of the social totem pole.

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Opinion Editorials

Why I paused my career to raise our child

(OPINION) Our children are like tiny little sponges that absorb everything that we give them — your job and the sentiments it produces and evokes included.

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I never dreamed of being a stay-at-home-mom. Not in a million years did I think I’d find myself choosing to press pause on my career, but here I am, a mother for just nine months, doing just that.

HBR recently published an article about how our careers impact our children focusing on parental values and the emotional toll of our career involvement on our families. It got me thinking about my own childhood.

Growing up, my parents’ discussion of work was almost always negative. A job was something you had to do whether you liked it or not. As a child, I listened to my parents fight over money; I observed them in constant worry about the future. I watched them stress over unsatisfying jobs.

There was never any room for risk, no money to invest in a new career path, and no financial cushion to fall back on to give a new career time to grow.

Later, when choosing a path of my own, I would often wonder what my parents had wanted to be or who they could’ve been if they would’ve been able to choose careers they might’ve thrived in. All I ever knew is that my parents hated their jobs. While they’re on better financial footing now, the residue of their negativity persists in the career choices of their children.

While I was pregnant, I was working at an international tech startup in Silicon Valley. The company suffered from poor leadership; the week I was hired, my team quit and I was left to piece together a position for myself. The company continued to flounder, its culture unable to recover from interim toxic leadership.

I constantly worried about my son and the stress of a toxic culture on my pregnancy. Going into the office made me anxious. Leaving left me feeling stressed out and overwhelmed. Instead of imagining a bright, beautiful baby boy, I closed my eyes and saw a dark and anxious bundle of nerves. Of course, I blamed myself for everything.

Toward the end of my pregnancy, I promised my baby that when he arrived, I would do things differently. This would be the last time I accepted a job that I only felt lukewarm about. Never again would I participate in a culture that could diminish my talents and self-worth. I’d seen this kind of thing during my childhood and I’d be damned to repeat it.

During my career, I’ve watched coworkers hire full time live-in nannies, missing their baby’s developmental milestones and their children’s school events. I listened as one CMO talked about moving into his backyard yurt when the pains of parenthood became too much for him. He left his three preteen sons alone to fend for themselves in the mansion they shared in Silicon Valley.

We pride ourselves on the amount of work we put into our careers, but we rarely measure our success through the eyes of our children.

Children are mimics, they absorb everything we do, even during infancy. So, what are we offering them when we abandon them to make conference calls from yurts? What message are we sending them when our eyes are glued to texts, emails and push notifications? What are we teaching them when we come home stressed out, energy depleted and our values compromised?

We try “disrupting” anything these days so what about the working parent model? Would it be worth it?

My husband and I decided that it was and we’re doing things differently.

My husband works in the service industry. He doesn’t leave for work until late in the afternoon which means he spends all day with our son. At nine months old, my son has a strong emotional relationship with his father.

I carve out time during my days and nights to schedule writing work. I’ve recently returned to freelancing and I find that when I’m working with clients I believe in and doing work that I enjoy, we’re all much happier.

Everyone who’s ever had children says the first year goes by incredibly quickly. It’s true. My career will be there next year and for years after that. My son is only a baby once and I wouldn’t miss it for all the money in the world.

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Opinion Editorials

Zuckerberg makes eyeroll-worthy new years resolution

(EDITORIAL) This year, instead of losing weight, Zuckerberg is going to save himself and the world another way.

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Like the rest of us, Mark Zuckerberg, founder and CEO of Facebook, has announced New Year resolution – public talks on the future of technology in society. In a post on his personal profile page, he has pledged to participate in and host these discussions. Quite the step down from last year’s resolution to “fix Facebook.”

We get it, Mark, baby steps.

2018 saw Zuckerberg grilled by U.S. Congress and the European Parliament. His company suffered a drop in stock due to these hearings, was caught in the Cambridge Analytica firestorm and federal investigations, etc. It’s evident Zuckerberg bit off more than he could chew and his deciding to pull back isn’t surprising.

Here are the positives: the public needs more discourse on the future of tech and how it will affect the fabric of society. We want to connect with each other – we should pay more attention to what that truly means.

The entrepreneur titans leading the charge should be part of those discussions. Politicians, people elected to wield power for the public, are placed in debate situations regularly. Why shouldn’t the face of a global, digital platform be exempt from this basic practice?

If Zuckerberg is willing to truly have a candid talk (without prep or talking points), could we learn something new about his personal views? Does Officer Data have a soul after all?

But when all is said and done, talk is… just talk. The dangers with privacy on Facebook are already here.

The stakes are rising as the political and cultural landscapes are changing every year. It’s been two years since the problems with Facebook’s user information surfaced after the 2016 U.S. Presidential Election (and Ukraine actually blew the whistle in 2015). Zuckerberg has had quite a bit of time to reflect and “talk” about what needs to be done.

We try to keep to our resolutions every new year, and we’ll see if Zuckerberg can uphold his, or if his efforts disappear as quickly as my will to ween off my daily coffee routine. Even from a skeptic’s standpoint, I’ll eagerly wait to watch what goes down in this upcoming discussions.

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