Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Opinion Editorials

Duo Works could represent the next generation of coworking

(OPNION EDITORIAL) Austin has seen mega growth in both population and in job opportunities. That growth has been is coupled with a need of places to work — enter Duo Works.

duo works

One of the best things about Austin’s exploding growth is that a lot of interesting people are making rad things happen. There are pop up shops by brands like Vans one minute, and the next, Vera Cruz, a beloved taco truck is getting it’s own brick and mortar to spread their delicious taco gospel.

Tech giants like Facebook, Google, Atlassian, and Apple call Austin home. Amazon might open a second headquarters here, and Willie Nelson has a statue. Austin is killing it right now on many fronts.

For the first time in the Capital City’s history, we’ve evolved into not just a place a lot of people want to live, but a world-class destination for all things tech, music, and culture. But, there are so many stories, so many people doing good work, opening businesses that change the world, or starting non-for-profits that move the needle for no other reason than the social good. Our tech scene is exploding, and there are brilliant minds planting their flag in all corners of central Texas.

Duo Works is one of those inspiring stories to come out of this hyper-growth boon. Founded by Linda Blackmon and Jessica Merrell, Duo Works is a co-working space up in northwestern Austin, a place starved for a location to get work done that’s not Starbucks or their couch.

Advertisement. Scroll to continue reading.

What’s empowering about Linda and Jessica’s story is that they’ve been in the tech scene for a while. Both women have had strong and successful careers in the Human Resources and Recruiting world, but wanted to take matters into their own hands: they wanted to diversify. They saw a chance to offer a service in an underserved part of town, but do it with more flair than the typical workspace – they wanted a woman’s touch.

Let’s be honest: most co-working spaces suck. Sure, there are some around Austin that offer Google Fiber or are walking distance to a food truck park. But, for the most part, you know what you’re getting. Duo Works is different because it’s a environment that feels more like collegiate lunchroom (without the awkwardness) than your typical huddled co-working spot.

The key ingredient to the vibe of Duo Works is that it’s a comfortable and welcome environment. It doesn’t feel sterile nor does it come across as too self-involved. People talk to one another. More importantly, people who aren’t coworkers are talking to one another.

The mixing of businesses and personalities makes the space feel more like a coffee shop – but without the steam and lack of “the good chairs.” These elements were by design thanks to Linda and Jessica’s vision for their space: People don’t like being lonely when they work.

A sense of community is critical to Austin’s success as a tech hub. There are a lot of transplants here. Cultivating a space where inclusivity is paramount serves the endgame of getting good work done by miles.

Advertisement. Scroll to continue reading.

One of the biggest perks about the co-working thing is the brutal honesty of need. Austin’s traffic gets worse by the day. Having somewhere to dodge that commute is critical. No one needs to go into the office in the tech world. The Duo Works space is formerly home to Tech Ranch.

Whatever way you wanna slice it, Austin’s portrait of what diversity looks like is at a crucial tipping point. We need more leaders that come in every shape, size, sexuality, and color. That’s how you create a city culture that’s electric and innovative. Duo Works could be a stakeholder in helping that vision happen. Plus, they have free donuts.

Written By

Robert Dean is a writer at Adia and The American Genius. He is a writer, journalist, and cynic. His most recent novel, The Red Seven is in stores. Currently, he’s working on his newest novel, Tragedy Wish Me Luck. He also likes ice cream and panda bears. He currently lives in Austin. Stalk him on Twitter.

Click to comment

Leave a Reply

Your email address will not be published.

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

KEEP READING!

Business News

(BUSINESS NEWS) This is a resource list compiled to help any business tackle the various challenges that coincide with a global pandemic like COVID-19.

Business Entrepreneur

(ENTREPRENEUR NEWS) Why would an ice cream shop bother with “30 hours of non-ice cream training” in personal finance and give teens and young...

Business Marketing

(MARKETING) Adopt Austin Marketers is a team of 13 Austin local Marketers hacking the job hunting process by leveraging the power of networking, and...

Business News

(BUSINESS NEWS) House Bill 100 is one its way to Gov. Abbot's desk. If signed through, big name rideshare companies will likely come back...

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.