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Amy’s Ice Cream – a front for spawning entrepreneurs?

(ENTREPRENEUR NEWS) Why would an ice cream shop bother with “30 hours of non-ice cream training” in personal finance and give teens and young adults access to a 401k program?

amy's ice cream

Scooping ice cream is a classic summer job for the cash-strapped teenager, but for employees of Austin-area favorite Amy’s Ice Cream, it could lead to a lifetime of financial literacy, or even eventual entrepreneurship.

Founder Amy Simmons half-jokingly describes her namesake dessert franchise as “a front for educating primarily young people in business, and finance, and decision making, and problem solving so they can go out in the world and be really successful themselves.” Amy’s employees receive “30 hours of non-ice cream training” in personal finance, and even have access to a remarkably popular 401k program.

Simmons credits her business philosophy to a book by one Jack Stack of Missouri, entitled The Great Game of Business. Its tagline reads, “Teaching employees to think and act like owners,” and the ice cream entrepreneur is now extending the practice of “open book management” to companies across the country through Amy’s EDU, a consulting company cofounded by Simmons, Aaron Clay, and Mark Banks.

[clickToTweet tweet=”Open book management “empowers all employees to know, understand, and ultimately run the business.”” quote=”Open book management “empowers all employees to know, understand, and ultimately run the business.””]

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“It’s a path and it’s a way of looking at your company so that you really engage your customers as partners… your stake holders as partners,” says Simmons.

Amy’s EDU also offers courses and seminars in customer service, leadership, public speaking, and company culture, but the primary objective of each track is the same: get employees and customers involved in the business, excited about what they’re doing, and educated enough to contribute something new.

Take note, CEOs and leaders: Amy’s Ice Cream is a highly successful company with impressive longevity – it was founded in 1984, and now boasts 14 locations, including 12 in Austin.

[clickToTweet tweet=”What @AmysIceCreams advocates for, others should imitate.” quote=”What Amy’s advocates for, others should imitate.”]

And imitation does not necessarily mean adopting every single tenet of the Amy’s EDU syllabus, imitation means embracing the ethos of educating your employees on the company they’re devoting time and energy to.

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It means giving your employees knowledge, and then giving them some freedom to use that knowledge for the benefit of your company.

It means recognizing that employee success and company success go together like hot fudge and vanilla ice cream, and that the teenager serving your sundae could, and maybe should, one day be founding an enterprise of their own.

This story was first published in February 2017.

Written By

Staff Writer, Natalie Bradford earned her B.A. in English from Cornell University and spends a lot of time convincing herself not to bake MORE brownies. She enjoys cats, cocktails, and good films - preferably together. She is currently working on a collection of short stories.

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