Well, that escalated quickly. We were saddened by the cancellation of SXSW which for 34 years has brought thousands of people to Austin to celebrate interactive, music and tech. Many entrepreneurs, artists and small business owners thrive on their exposure and sales during this two-week festival. Many bars, restaurants and shops rely on this additional foot traffic each year.
Some amazing person quickly pulled together ilostmygig.com where people could report in about the wage, they were losing due to the cancellation of the festival.
Not much later, we may have been complaining about our daily commutes in Austin traffic and the next told that our workplaces were closed, and we would need to start having meetings on Zoom, Skype and MS Teams and work remotely for an indefinite time.
Schools and daycare may have also been closed, with not much notice, so people are balancing doing this new work from home all the time while having a child/children home too. Others in Austin were not sure what their workplaces would do and sat by their emails at 11pm on Sunday night.
We know this sudden shift in our daily lives hurts. This hurts everyone whether you’re a full-time employee, small business owner, local artist and maker, restaurant/bar owner and/or self-employed. A Small Business Friends ATX group quickly pulled together a webinar with resources for their community and we have permission to share here. Many of these are also an attempt to support some of our small business owners in our world here in Austin, TX.
We hope this list provides you with some great ideas and/or resources to do while the world around us in uncertain. This is by no means an exhaustive list (and is highly relevant to Texas) but could also offer you ideas to seek out in your community. Either way, it’s a great demonstration of the power of community – whether in real life or online.
Erin Wike, Career Coach and Lecturer at UT Austin, Owner of Cafe Con Resume and Small Business Friends ATX Co-Founder (Austin-based owner):
TEXAS – Small Business Administration Economic Injury Disaster Loan Program
Disaster Unemployment Assistance During or After Natural Disasters
Design Your Life Workbook – If you need some help with design thinking prompts and guidance on how to explore new opportunities in your business, this guided workbook helps you to draw out what potential there is in an easy format and at your own pace.
Super U Podcast (also on Spotify) (Austin-based owner)
Erik Qualman’s Super U Podcast has tons of great tips on personal/digital branding and stories of people bringing out their superpowers. The March 16 podcast is about Online Classes and Online Learning during Coronavirus Quarantine. He also shares great tips on Instagram (short sound bites)
(And shameless plug, Erin Wike is interviewed on the 2/26 episode about The Modern Resume and Aligning your Passions with work).
The Prowess Project Certification
16-hour certification on teamwork, interpersonal skills, technology and Project Management principles. (Austin-based owner)
Doers Shakers Makers
Sierra Bailey’s Podcast has tons of great tips for tiny, talented business owners around content marketing, scaling, time management, etc. (Austin-based owner)
She also has a free Facebook group and virtual meet ups.
Google Analytics 101 for Small Business Owners (recorded webinar via YouTube)
Social Media Today has a story about LinkedIn Learning
“In the coming days, we will make 16 LinkedIn Learning courses available for free including tips on how to: stay productive, build relationships when you’re not face-to-face, use virtual meeting tools (Microsoft Teams, Skype, BlueJeans, Cisco WebEx and Zoom), and balance family and work dynamics in a healthy way.”
LinkedIn Learning has a ton of resources too about learning Google Analytics, Digital Marketing trends, Excel, etc.
Remote Resources by Facebook Education
If you’re looking for reliable content to share with your members on the prevention of coronavirus, or dealing with anxiety surrounding the virus, we’ve compiled some helpful information from leading health authorities.
Lynn Chang, Owner of Career Zen where East meets West in her approach to helping people with their Career Journeys.
- 20 minutes of restorative yoga is equivalent to a 2-hr nap. Doing this everyday can improve your mindset and wellbeing. Waterfall pose. You can find other yoga and meditation videos from the Career Zen YouTube channel. Leandra Blei Photography filmed and edited the meditation ones!
- I wrote The 10 Day Career Cleanse to help us during stressful, chaotic times at work. Through inner zen and harmony, we can more easily tap into creativity and innovation for our businesses. Jessica Hagemann of Cider Spoon Stories (Austin-based owner) was my editor!
- Need some extra money now? Remote Side Hustles, Work from home jobs through Rat Race Rebellion, Disaster Unemployment Assistance for small businesses. I’ll have more resources and special offerings to share as we go. Here’s my FB business page for reference.
- Remember that your path to success is naturally paved with unexpected twists and turns. Stay focused on your vision and use your talents to better the world!
Sonya Strattman (Austin-based owner)
Success Strategist for Women in Business
Creator of Women in the Business Arena podcast and program
- Sonya will have several podcast episodes on dealing with the current environment starting next week. Look up Women in the Business Arena on your favorite podcast app or visit: https://sonyastattmann.com/listen
- She also has some very specific episodes on topics that will support you during these times.
- 3-part series on Navigating business with kids off of school, with illness, etc. Episodes 110-112 starting here.
- Overcoming fear EP105.
- The Inevitability of Discomfort and How to Move through it EP127.
- Deconstructing Stress EP134.
- Facing Discouragement & Rising Again EP132.
- For those in a service business, she has a quick quiz that can help you determine where to focus your attention right now for the most results. Sonya also has accompanying training for each result.
- Women’s Facebook group called Women in the Business Arena (same as the podcast). You are welcome to join and ask me her questions.
Ruoyun Xu Killian (Austin-based owner)
Founder of C3Nami, a Digital Marketing Agency.
- Her company is currently working on potentially offering free 20 min advice calls to see how they can support people more on an individual level, but you can always email her, and she will do her best to answer questions.
- Article about twitters advice on how to adjust your tone during these times.
- Facebook hub for small businesses.
- Official City of Austin website.
- CDC website
We here at The American Genius feel the struggles of this time, we hear hundreds of stories each week and know it can be scary living in such uncertainty. We share these resources not only to help you through these hard times, but to show that others are working on, around, and through the problems along side you.
This list is mostly centered around businesses but the more important element in all of this is you. Take care of yourself and business will return to normal, so wash your hands, stay away from others for the time being, and maybe you can actually catch up on that sleep you’ve been lacking for years.
Erin Wike is a Career Coach & Lecturer at The University of Texas at Austin and owner of Cafe Con Resume. Erin is fueled by dark roast coffee with cream AND sugar, her loving husband, daughter, and two rescue dogs. She is the Co-Founder of Small Business Friends ATX to help fellow entrepreneurs + hosts events for people to live a Life of Yes with Mac & Cheese Productions.

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