Our strange addiction
People are on Facebook. A lot.
FB for the Workplace
A few years ago Facebook tried to merge the personal and professional space by creating Facebook at Work – the “workplace appropriate” version of Facebook.
Basically, “Facebook at Work”, now Workplace, provides the UX of Facebook in a work version. It looks and feels like Facebook but is designed for workplace productivity. Just like Facebook, Workplace has groups, video capabilities, trending posts, and even a news feed.
Mixing business with social
Theoretically, you’d logon to your Facebook-esque Workplace feed and feel like you weren’t at work, but instead at home on your couch socializing with friends. Work is so cool.
That’s what they want you to think, right? I mean, we’re all secretly sneaking Facebook time in at work anyway, might as well make it OK to use at work, right? No.
Honestly, I want my personal Facebook feed as far away as my professional life as possible.
Do I want to feel judged by my officemate when I have that third glass of wine on a Friday night and then feel liberated enough to share about it? Do I want my politically-opinionated cousin to post something on my wall that rubs my CEO the wrong way? Definitely not – on all fronts.
But what about the perks?
So, when you try to make my workplace communication feel like something I’m already familiar and happy with, it makes me wary. Then, diving deeper into the actual features of Workplace, I lose interest further.
I can chat with any of my co-workers in real time, without using a phone. Yeah, that’s called Skype. Want to network with other professionals in your field? LinkedIn. Ah, yes. Want to share documents and collaborate on a topic virtually? Google Drive or Slack are more than sufficient.
Best part? The apps I just mentioned are all FREE.
Workplace is charging $3 per person up to 1000 users, with prices declining steadily to $1 per user from that.
Keep work out of Facebook
I guess, the appeal of Workplace initially is that it looks like something we’re familiar with – Facebook. But when it comes down to it, people would rather not… work where they live, so to speak. Let’s just keep those worlds separate and let Facebook be what it’s designed for – baby pictures, marathon times, and cat videos.