Facebook Messenger is exploding, companies jump on board

Significant user growth

Facebook Messenger reminded people of its existence most recently, when it reported significant user growth within the feature. Statistics gathered by Global Web Index, show that people are finding various ways to use messenger

It should come as no surprise that 90% of users use messenger to send a message, since that’s it’s sole purpose. However 50% use messenger to send a photo, and 21% use it to send videos.

Users will be chatting with companies soon

At the bottom of the list are users that have used messenger to receive a message from a brand or company, coming in with 15% of people saying that’s been their experience. And though that number is low, it is expected to rise with Facebook’s recent integration with the Uber app, shifting from peer-to-peer messaging to service-facilitating messaging. Now users can you messenger to chat with Uber without having to leave the app.

More companies are expected to join this chat wave, with the opportunity to offer services via Facebook’s chat app. Users should except to  receive more messages from various brands and companies, as they figure out to leverage it correctly.

How can your brand use this?

The companies that are looking to use messenger to their advantage should look into the other stats from this same report for their strategy. For example, since 50% of users send photos, companies that use the app to reach out to consumers might want to send their message as a photo instead of basic text. Or even as a sticker since 35% of users send those across the chat app.

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No matter how companies choose to use the messenger with their social media strategy, they should definitely take advantage of the apps growing popularity. How do you use the app? Do you think it could be helpful for businesses?

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