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Opinion Editorials

Realtor gimmicks and blue light specials reek of desperation

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Real estate coupons!? Please tell me this is a joke. RealtyCoupons.com says it “allows Real Estate Professionals to dramatically increase their Business and Production by offering Coupons for their Real Estate related business.” This is nothing but a cheesy gimmick aimed at despondent agents who think that lowering themselves to this level is going to procure business. What gets me most is that there are actually agents who buy into this and fork over their time and money. Glancing over the coupons posted by agents, it literally reeks of desperation. We do not need to stoop that low.

One of the more outlandish coupons offered is 50% off all real estate services, valid through 07/2012. It’s an agent firesale! Besides the fact you’ll probably go negative giving away half your earnings after factoring fees, taxes and expenses, you might as well strap a mobile police light atop your car, driving around the neighborhood with a speakerphone blaring “Attention Kmart Shoppers!” Who in their right mind wants to be known as the “Blue Light Special” Agent?

For those agents who are even remotely thinking about creating coupons, make no mistake… No client is ever going to have the following conversation with their friends and family:
“Sue is a great agent! You ought to give her a call”
“Wow, she must be an ethical and knowledgeable expert.”
“No, you silly. She accepts coupons! Here‘s one I clipped out for you. Hurry, though. It expires tomorrow.”

Furthermore, real estate coupons are a dangerous path to go down. One day you’re doling up coupons to drum up business, and pretty soon, you find yourself accepting food stamps for your commission. Have some standards, people! If you continue debasing yourself, you are going to find yourself one day blurting out “Yes, I do!” when a prospect asks you, “Can we pay you on layaway?” Where does it end?!

Who goes to realtycoupons.com to look for coupons anyway? If you have to coupon, at least look less desperate by putting on on your Google Places profile, on Yelp or Groupon. Please!

For the love of Lady Gaga, there is no need resort to these foolish antics. Instead of wasting time and money on real estate coupons (and incidentally demeaning your brand), allocate your resources elsewhere to attract clients. Can I get an Amen!?

Watch Real Estate Expert Herman Chan put the REAL back in REALTY. In his show Habitat for Hermanity, Herman skewers the real estate business and pokes fun at his fellow agents, all the while empowering buyers & sellers with behind-the-scene tips & secrets of the industry! Get a glimpse beyond the glitz & glam of real estate. It's a hot mess! Featured on HGTV, House Hunters & other media outlets, Herman is the undisputed Real Estate Maven whose helpful & hilarious commentary you just can't live without! In fact, his real estate TV show has just been optioned in Hollywood!

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31 Comments

31 Comments

  1. Ken Montville

    September 28, 2010 at 12:57 pm

    Amen, Brother Herman. Testify!!

    This is one of the most ridiculous marketing schemes I’ve heard of and I’ve seen quite a lot. Why real estate professionals continue racing to the bottom is beyond me. Hell, if you really want to give your services away, do a pro bono transaction for someone who needs it or give your commission to a good cause.

    Besides, I don’t think my Broker would take food stamps for my commission. 🙂

    • Herman Chan

      September 28, 2010 at 3:52 pm

      LOL!

      although with some of the rinky dink deals out there, there is hardly any commission left. i’m sure at times the food stamps are worth more!

  2. Fred Romano

    September 28, 2010 at 2:00 pm

    So do you think that flat fee brokers are a “gimmick” too? After all, we discount the real estate service fees for sellers (and in some cases buyers). Just curious 😉

    • Herman Chan

      September 28, 2010 at 3:48 pm

      hey fred~! nice to hear from ya
      agents can discount all they want. its not uncommon to get a home warranty for clients or chip in a buck or two to close a deal. but i don’t think they oughta do it thru paying a ugly website to post coupons. that site wants agents to pay them money to give away more money. if an agent wants to give away some $ to client, that’s fine, but i don’t think an agent should have to pay on top for that “service” ! 🙂

  3. Fred Romano

    September 28, 2010 at 2:08 pm

    Herman, if you look at that ad you noted in your post… “One of the more outlandish coupons offered is 50% off all real estate services, valid through 07/2012. It’s an agent firesale!”… you will see it’s actually a company that offers real estate services to Realtors, not the consumer.

    • Herman Chan

      September 28, 2010 at 3:50 pm

      thx for clarifying fred!

      still the concept of someone clipping out a coupon, and bringing it up to me mid-escrow (or worse, after closing!) to redeem just doesn’t sit right w/ me….

      • Fred Romano

        September 28, 2010 at 7:15 pm

        It is awfully funny though! I’d love to see it.

  4. Rob McCance

    September 28, 2010 at 3:12 pm

    This is pretty funny.

    How about this coupon for a buyer: 100% off my Services!

    That’s right, for a limitied time, of forever, I won’t charge YOU a single red cent for driving you all over in my sweet ride and buying you lunches.

    • Herman Chan

      September 28, 2010 at 3:55 pm

      right, b/c it is SUCH a privilege to be someone’s chaffeur!

  5. David Sherfey

    September 29, 2010 at 10:01 am

    Pathetic.
    That someone would take the time to conceive stuff like this.
    That consumers would actually buy into it.
    That an agent would resort to it.

    But I love it when my competition does this kind of stuff! It makes for great conversations on value…

  6. Kelsey Teel

    October 3, 2010 at 2:37 pm

    Hahahaha, Herman- you are hilarious. All I have to say about this cheesy mess is that you get what you pay for….and I’m a firm believer in chipping in that extra dollar for an extra bit of value.

    When you are looking for an attorney to help you win an important case, I can guarantee you wont be looking for the one giving discounts. You will be looking for the one who will win for you. I believe choosing a Realtor is just as important.

    Thanks for sharing the article!

    • hermanchan.com

      October 3, 2010 at 8:03 pm

      kelsey, glad you enjoyed my hilarity! i like your attorney analogy. bye!

  7. Greg Lyles

    October 4, 2010 at 4:20 pm

    I spoke with a friend recently who works for one of the big national real estate companies. I won’t mention the company since some of you may be affiliated. They had an open house scavenger hunt where “potential buyers” would go from home to home looking for clues. The winner would get a $20,000 check to use towards a downpayment. When I asked him how many homes they got under contract as a result (weeks later) he replied “none”.

    Sounds like somebody was still clueless.

    • www.hermanchan.com

      October 5, 2010 at 12:38 am

      i think contests are just a tad better than coupons, but nonetheless it’s a ruse to get biz…..

      i wonder what the person who won did with the $20k?

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Opinion Editorials

Relax and refresh with our office life movie list

(EDITORIAL) Whether you are considering a new career path or not we have a movie list to pique your interest, and just maybe motivate as much as they entertain.

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Movie projector

It’s a new year! Woot! Maybe you’re feeling in a work funk and are rethinking your goals and future trajectory. Whether you need something to push you in a new direction, motivate you, make you think about where your career is going, or just to entertain, here are 10 movies about work, work ethic and how we can change our career path by just changing our mind.

Top 10 Movies About Work

1. Glengarry Glen Ross: This take on David Mamet’s play is at the top of the list. If you haven’t seen it, where have you been? If you have, it’s a good one to revisit. This ones got it all raw reality, ego, desperation and some surprising plot twists all with an outstanding cast. If you are in sales, don’t miss this. And, Millennials, take note. You will one day be in the same place as those old fogies – aka Boomers. Oh, and, remember, “Coffee is for closers.”

2. His Gal Friday: An oldie and a goodie with Cary Grant and Rosalind Russell as an editor and reporter who worked together, married and then divorced. This slapstick movie is great for a peek inside media, especially journalism, because it shows the lengths that reporters and editors will go to in order to get the scoop. The movie has great dialog and is timeless. It also shows how fast things can move, which is still relevant today especially with social media and the life of a news story moves even faster.

3. Up In The Air: A hatchet man learns his job is being tweaked. He will no longer need to fly, and now the tables are turned and he is unhappy with his fate. This movie can be a challenge to watch if you recently lost a job. But, one lesson learned is that work isn’t everything, so live your life.

4. Office Space: A funny take on work and life and the balance between the two. Regardless of where you are employed, there are rules, regulations and office BS that can be on the one hand completely pathetic and on the other so laughable. It’s always better to laugh, rather than cry. Oh, and do not touch the red stapler.

5. Working Girl: Maybe you missed this one because it dates back to the days when shoulder pads ruled the workplace and women still wore nylons. Melanie Griffith portrays a secretary (remember this is before that changed to assistant) who is great at what she does. She’s got goals and dreams to take her career to the next level. But, she’s not taken seriously at the investment firm where she works. Sigourney Weaver is the boss and she will do whatever she needs to stay on top. Griffith has a twist-of-fate meeting with Harrison Ford, another executive and she takes a chance on herself and her future. This movie has big hair, humor and a love story to boot.

6. Good Will Hunting: Ok. This one isn’t necessarily about work. But, I picked it because it’s an example of what can happen when you let your past hold you back and you don’t pursue your dreams. We have Matt Damon (Will) a janitor at a prestigious university and his friend Ben Affleck, a brick layer. Damon portrays a guy with a rough past who is going through the motions until he has to work with a psychologist played by Robin Williams. He’s forced to consider his past and his future. He has a gift but what will he do? His friend, Affleck, wants him to pursue bigger things, but can Damon let go of his past and embrace his gift?

7. The Devil Wears Prada: Ah, the evil queen and the naïve princess. That may seem like a different story, but it is a similar plot line with a triumphant finish. Anne Hathaway portrays Andrea who is fresh out of school and lands a job at a prestigious fashion magazine. The fact that she had never read the magazine and got the job is beyond surprising, but regardless she lands the job and works for Miranda, played by Meryl Streep. Streep’s character is a Diva and a demanding and horrible boss. She challenges Andrea on multiple levels. Will Andrea become a workaholic like her boss? As they say, “What doesn’t kill you makes you stronger.”

8. 9-to-5: Way before the Me Too movement there was Fonda, Parton and Tomlin as three office employees who are sick and tired of their chauvinistic boss, played by Dabney Coleman. The women begin to plot for revenge and take their boss hostage in his home. In the meantime, they begin making changes at the office.

9. The Pursuit of Happyness: If you think your life is rough, maybe reconsider for a moment. This is a story about a man who was determined. He was pushing forward and as much as he was pushing, it seemed that he couldn’t get ahead. But he was resolved in the belief that he could and would make his life better for himself and his son. There is a great quote that says: “The harder I work, the luckier I am.” This movie shows that out.

10. Rocky: This movie made Sylvester Stallone. He wrote it and that my friends is a great story of tenacity too, because before Rocky Stallone was basically a nobody. Rocky is a nobody boxer who gets the chance to take on the reigning champion, Apollo Creed (Carl Weathers). He busts his ass and does whatever it takes to get the job done. This is a story of endurance, dedication and taking a chance on yourself.

This list is not comprehensive, but we hope you find inspiration, motivation and some laughs too. And, remember, work is not who you are, it’s what you do. Now, go get some popcorn and candy and take a break.

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Opinion Editorials

It’s Me, myself, and I; not work, job, and side hustle

(EDITORIAL) Who else is tired of the Hustle? Why is it there anyway? How can I stay out of it? These question are important when thinking of your next opportunity.

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no side hustle for me

Live your life in a constant state of fear and exhaustion because you’ll either be doing so in an apartment, or under a bridge.

Sounds…bleak, no? Well, it’s still the best business advice I’ve ever gotten.

Okay, fine, I didn’t hear this pearl of wisdom in those exact words.

What my father actually said was ‘Make sure you have a side hustle or two, because it’ll broaden your experiences, and because you never know.’

The reality of seeing that through just so happens to mean what I got into in the opening.

Texas is an at-will state. Just as you don’t need a reason, or notice to quit, neither do employers need to give you reason or notice to fire you. Want a personal example? Here’s mine:

Just as I’d settled into starting day 4 of a house cleaning gig, corporate, so to speak, called me in to fire me. I wondered if I’d accidentally offended someone, missed a light fixture, or blacked out, unhinged my jaw and swallowed a client’s cat, so I asked what it was I could have done so badly in only three shifts.

As it happened, they just “didn’t think I was a good fit”, and “could tell how it was going to turn out”, which could have meant anything from ‘You vacuumed too loudly and someone complained’ to ‘The chicken entrails we cast told us you were going to start a fire somewhere and we wanted to nip it in the bud’.

What would have happened to me if I didn’t have contract work on my side to keep my lights on while I got back to the search for 40 hours? It starts with an E, and ends with a viction.

Or, to be realistic, it’d start with asking my folks to move back in, selling all my stuff, and desperately searching for someone to take over my lease so I wouldn’t take a huge credit score hit.

But not everyone has that kind of fallback. And even though I fully expect my mother to outlive me, everyone reading this, and also the sun, I won’t always have it either.

My point is: you never really get to rest. You have to constantly chase clients as a freelancer in case someone changes their minds, gets acquired by another company, dies, etc. You have to keep your resume updated and your job searches fresh in a 9-5 in case they lowball you on a raise, let your manager grope you without consequence, or decide that new employment laws threaten their yacht-panthers’ manicure schedule and show your entire division the door.

I don’t subscribe to the ‘Hustle Culture’ that paints this as a good thing either. It’s not. It’s maddening to keep up with, and that’s very much by design. Scared, tired people need more convenience, need to buy more stuff, need to work harder to afford that stuff, and it’s a hard cycle to break out of and STAY out of. Remember, nobody writes books about the businesses that fail.

But with this fear comes a certain kind of clarity. If nothing is promised to ME, I don’t have to promise anything either!

I don’t HAVE to work late into the night to prove my loyalty. I don’t need to see other, better offers as a threat to a meaningful relationship. I don’t have to put my education on hold until I reach ‘a good time’ to ask for a different schedule around acquiring a valuable new skill.

If, for all you know, your boss is having you train your replacement any time someone’s “brought on board”; then, for all they know, your in-person-interview elsewhere really IS a dental checkup!

At first I felt super slimy about thinking this way. Whatever happened to perseverance? Integrity? Honesty? Teamwork?

And then I realized the people at the top sleep like rich toddlers after making decisions for the betterment of the company that might happen to screw over an individual, and I embraced my inner hagfish.

If your net worth is a rousing round of canned laughter like mine, you have very little choice but to weave and maintain your own safety nets. That’s what Dad wanted me to understand—not to put all my eggs in one basket. He didn’t want me to be afraid, per se, just aware. I added the fear myself because…well pick any news story.

It’s tiring, it’s difficult, it’s morally light gray sometimes, and I shudder to think how I would handle this if I had kids.

But considering how many times an extra check, or a good gig reference has saved my bacon, job monogamy is out…even if playing the field does mean I need extra naps.

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Opinion Editorials

You f**ked up and got fired – now what do you do?

(EDITORIAL) Ever get fired, or have an office fail? We will examine how to handle problems and life crises in the workspace with seriousness and humor.

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fired pug thinks about life

One day recently, I was feeling lost and was about to use Google because I needed answers! I wanted to magically stop the world because it was spinning too fast.

Some questions have a lot of different answers. Some answers aren’t so clear and some questions are hard to ask when you are feeling like a major f@ck up. That was how I was feeling.

In this ongoing column, I will attempt to share some real-life situations, options, answers, and when needed, consult with experts to provide responses to those questions you may be too afraid to ask. Or, to consider questions you may have not even realized you needed to ask.

To kick off our column, the first I F@cked Up situation we will consider is getting let go or laid off. While they are not the same situation, they do have some similarities.

Why, Mary Ann, what do you know about either of these situations? Well, I’ve been laid off twice, both from major news enterprises. And, I’ve been released of my duties. Neither situation feels very good, but believe me when I say, it’s not the end of the world. These situations bring with them a lot of baggage to unpack, so we will break it down. Today we deal with what to do first.

I Just Got Fired/Laid Off

So, you get called to the office. You are met either with your boss and HR or a person your company hired to separate you from them. (Like in Up in the Air) If you are being let go, you may have seen it coming – if you were paying attention. If you were laid off, depending on if other folks were let go recently, it may come as a surprise and a very harsh blow.

How you feel

Regardless of how it happened, you probably feel like crap. It’s a fact. Whether you are happy to be set free from the most toxic of toxic of work environments, or you’ve been laid off and provided with a decent severance package, you will still probably have a bit of worry, fear and feeling of “what the hell is wrong with me” self-doubt going on. And, then there’s the big question. What’s next?

This is all pretty standard. Unless you are a narcissist and then, that is a whole different column.

When you are laid off or fired, most decent employers will try do it in the middle of the week – so you can call later with questions. If you were like me – you were a deer in the headlights. I remembered very little of the actual conversation. You will have questions you didn’t think to ask at such a moment. You will want answers. If you are released on a Friday. Your employer is really shitty because now you have the entire weekend to ruminate over the questions.

Don’t ruminate over the questions.

Feeling like crap and being pissed are normal. So, feel all the feels.

NOW, DO THIS:

Gather your things. Hold your head high. Tell your colleagues deuces. Leave the office.

If you imbibe alcohol, stop at the store, get your favorite food and whatever beverage you like the most. Go home. Get plastered or near shit-faced – if you don’t drink, then buy a carton of ice cream or a sheet cake. I don’t encourage over consumption of alcohol OR food, but at this moment, you probably feel lower than low. Give yourself permission for this moment to let loose, honor, and celebrate it. As much as it may feel like the world is blowing up, right now you get the opportunity to say “What the hell, what do I have to lose?”

The point is: Get it out of your system, and quickly. If you get released from your position take a few days before you begin to do anything work search related. Your ego is probably hurting. People get fired for a wide variety of reasons, many of which have nothing to do with their ability to do the work. And, if you get laid off, usually it’s about money, bankruptcy and situations far beyond your control. Still, it hurts your pride and can do a number on your self-confidence and self-esteem.

BUT, DON’T DO THIS:

If you’re pissed off after being let go, especially if you were fired and if your workplace sucked you may want to scream it from the rafters and announce it all over social media. DON’T.

Don’t go on Facebook and blast: I got fired!
Don’t go on LinkedIn and say: Company XYZ are a bunch of douches.
Don’t change your LinkedIn to say you are no longer at Company X.
Don’t immediately hit Glassdoor with a crap review.
Don’t immediately email/text/PM connections saying you were fired/laid off.
Don’t immediately start looking for jobs.

Why?

You are raw. You are pissed. You may or may not be super worried and concerned about your next paycheck. You may be really upset. You don’t want to come off as someone who is desperate, even if you really are. We will come back to this in another column.

What’s next

You’ve overeaten and gotten shit faced. You may have cried or broken stuff. Good! ARGH!

Feels so much better.

You should take a few days to rest, recharge and focus on self-care.

But, one thing you do not want to put on hold is filing for unemployment.

File for Unemployment the day after you get let go.

Now is the time when you need to be focused and aware. When you file, don’t lie about anything, be honest and fill out the forms.

You say you don’t want to take money from the state. Well, that’s great, champ, but it’s a good fall back option.

Also, please note, if you get fired for doing something very wrong on the job, it’s likely you will not be eligible for unemployment, so don’t be surprised if you called your boss a mofo and you don’t get unemployment.

You want to file as soon as possible because it takes weeks (from 4 to 6 but typically a little less) for the state to start paying. And, if you haven’t been saving and are living paycheck to paycheck – you know income creep – you will probably need what little unemployment provides, a lot less than your standard salary.

Unemployment filed, consider if you have any mileage you need to be reimbursed for and get that done. If you have a severance package, get those checks in the bank ASAP. If your employer let you go as part of a layoff, they may be having financial issues. So cash the check(s) fast.

Self-reflection

You’ve had time for a pity party. You’ve filed for unemployment. Now, it’s time to do some reflection.

You say, ‘self-reflection, that a lot of BS and I don’t have time for that I need money now.’

Yeah, you probably really need some self-reflection if you don’t see the value in it.

Now is the perfect opportunity to consider some deep questions like:

What went wrong at your last job? If you were released, let go, fired, why did that happen? Whether your boss was a total asshole or not, you probably had some part in the final outcome. Own it. Now’s the time to think about what went sideways. Was it a clash of cultures? Was it a personality clash? Were your skills not what you presented on your resume? What was your work ethic?

Even if you weren’t fired you should reflect.

Think about what was going on. What did you like, hate, learn? This is an opportunity to take the experience you had and use it to discover what you want next, which should be a job where you feel celebrated and not tolerated.

Find some surveys online where you can do self-reflection about your skills and abilities. Talk to your closest friends and ask them for feedback on what they like most about you. They care about you and can offer some real feedback to help you to regain your self-esteem.

If you haven’t done this before, take some time to do an inventory of what you like, hate, what you must have in your next position and what are deal breakers.

If you were working in a really awful workplace, you really may need time to decompress. Take the time to get outside, go for walks, do what you love. Now’s the time to sleep in and regroup. But, don’t wallow and start doing whatever you need to feel motivated for your next opportunity.

As my mom (and religious texts) always said: “This too shall pass.” So be ready.

Coming next week: You ate, drank, and reflected, so what the heck do you do now?

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