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Opinion Editorials

Realtors, please stop screaming at consumers in all caps

Please, I am begging you to stop

Dear real estate industry, I have a bone to pick with you. When I am house hunting as a non-Realtor, sometimes I just want to read a simple house description.

I don’t expect you to be a copywriter and have perfect diction and I don’t even expect you to be a floral writer that makes me feel as if I’m actually in the house and I can smell the cinnamon buns baking and hear the sounds of the nearby creek bubbling as children play in the cul-de-sac.

I don’t expect you to not end up on Gwen Banta’s MLS Blooper reel. I am not asking you to take any classes in writing or to hire a copywriter for every single MLS description you enter.

But what I am asking is that writing in all caps cease. If you’re not aware that writing in all caps is the equivalent of picking up the phone and cold calling someone at the top of your voice and leaving them crying in the fetal position because you’ve made their eardrums bleed, then maybe you should step away from the internet.

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I don’t know if it’s because many Realtors feel they have to be flashy to be seen or because a section of the industry is made up of MeMaws and PawPaws (names for grandparents in the South), but it has gone on for far too long and I implore you to stop. If you are not one of the offenders, I beg of you to point out to your coworkers how loud and obnoxious it is when they put an MLS description or ad (or email, etc.) in all caps.

Many Realtor boards fine for lack of pictures or for entering more than one link into a listing, so while we’re racking up fines, why don’t we add a fine for any Realtor that enters a listing description in all caps?

Lani is the COO and News Director at The American Genius, has co-authored a book, co-founded BASHH, Austin Digital Jobs, Remote Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

5 Comments

5 Comments

  1. Missy Caulk

    May 29, 2011 at 8:27 am

    Our Ann Arbor Area MLS used to have the rule all descriptions in caps. We changed it several years ago, but many obviously didn't get the message. 🙂

    • Lani Rosales

      May 29, 2011 at 8:32 am

      Missy, I had no idea and have never heard of such a thing. It explains so much!

  2. Bruce Lemieux

    May 29, 2011 at 11:38 am

    BUT MY LISTING IS SO AMAZING, I JUST HAVE TO YELL IT TO EVERYONE!!! Ha, ha… (great, now my ears are ringing).

  3. Thomas A B Johnson

    May 31, 2011 at 11:55 pm

    THE SHIFT KEY ON MY SELECTRIC IS STUCK!

  4. Deano Bambino

    March 22, 2021 at 6:16 pm

    automatically assuming that someone is yelling because they use all caps is something that many people just accept as fact but they don’t offer any evidence that the person is actually yelling.

    The assumption by held many people, as if it were 100% true without any evidence that it is 100% true, is what is known as a bandwagon fallacy.

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