Understanding the Hispanic consumer has been a hot topic for marketers the past few years and companies large and small have spent millions on this effort. It’s not only Hispanics either, the current fad is to understand Gen Y consumers – the first generation to grow up with the Internet. But as an immigrant from Asia, I’m also trying to figure out White People. They represent the majority of my client base and referral partners. Not only that, since I’m married to a Caucasian woman, I’m trying to understand the family on that side too. Believe me it’s not an easy task.
You can imagine my joy when I came across the blog “Stuff While People Like“. It’s a gem of a blog with daily insights on white culture in America. It’s funny, but also very insightful. Apparently white people like the following:
#86 Shorts – After a prolonged cold snap, white people are very excited at the first hint of a warm day. It is their opportunity to go back outside, to enjoy nature and thrive.
#77 Musical Comedy – This style of humor involves a person or group singing a song but rather than singing about something serious, it has funny lyrics. It’s not any more complicated than that, but white people can’t get enough of it.
In order to get the most possible enjoyment out of these days, white people turn to one of their most trusted allies: shorts.
#83 Bad Memories From High School – The most time and cost efficient way of gaining a white person’s trust and friendship is to talk to them about their time in high school.
45 Asian Fusion Food – Fusion restaurants offer a mix of all Asian foods (except Indian, but most don’t know that India is part of Asia) in an atmosphere that resembles a cocktail lounge in the West Village as opposed to Hong Kong. Basically you can eat exotic, in comfortable surroundings. Many are not shy to admit that the food is subpar and overpriced, but they still line up for hours to get in because they love the decor and the mix drinks.
#27 Marathons – White people will train for months, telling everyone who will listen about how they get up early in the morning, they run when it rains, how it makes them feels so great and gives them energy.
# 15 Yoga – Although its origins are from India, one can find more yoga studios in white neighborhoods such as Kitsilano or Orange County than in Kolkata. Participation in this activity requires large amounts of money and time, both of which white people have a lot of.
#8 Barak Obama – Because white people are afraid that if they don’t like him that they will be called racist.
Visit the blog (there is a complete list so you can go directly to an item) and if you’re white you can figure for yourself how accurate it is, but for me it sure was a good read and I walked away with los of insights! 😉
Funny video most real estate professionals can relate to
Have you ever had a buyer that was so enthusiastic about their potential home that they have a list a mile long of requirements? The front door must face east, the windows must be Pella brand, the carpet must be cut pile berber, it must be within two lots of a fire hydrant, needs to have wooden rods in the closet, not metal and of course the exterior paint must be barn red.
You already know what home they need and will love based on their actual needs and you’re going to show them that house, but in the meantime you may end up feeling a bit like the character in this video that is just so funny, we can all relate to (whether about a buyer or otherwise):
Can you relate? Maybe in a former career or if you’re one of our readers that is a designer first and foremost?
Funniest Realtor parody videos you’ll see all minute, guaranteed!
Who says the phenomenon of funny cat videos and stupid girl falling in a fountain while texting at the mall videos don’t spill over into the real estate world? We’ve highlighted three hilarious real estate videos below that are well worth the ten minutes to watch, even if you’re in the office and have to put headphones on.
Video 1: theagent.tv… the best part is at 2:29… MOVE!
Video 2: I Love You, Man… the best part is the whole clip. If you haven’t seen this horribly inappropriate movie, the lead character is a Realtor. He is awesome.
Video 3: Realtor loves his job. Or something… the best part is at 0:39. Is that the fireplace over there!?
Tell us in comments which video moment caught your eye!
A pig and a poke (The MLS “Menu”)
This week I actually got hungry reading the MLS and the LA Times real estate ads. Check out these bloopers so you can see what’s currently on the menu. I must warn you, you may want to hit the sauce and trim the fat:
I’m In the Mood For Food
“This hame is well stocked.” (Thank you, Porky Pig.)
“Hear is the glolden egg!” (…Which apparently comes scrambled.)
“Counter w/ new pop and fresh” ( Fat little dough boy included.)
“This one has alla the gravy” (Said Carmella Soprano as she proudly served her baked ziti.)
“You’ll marble when you see this beauty” (Bummer. At least Lot’s wife got to be a condiment.)
“We hamdle REOs” (That’s one way to bring home the bacon.)
Ham Fingers…So The Pork Lingers
“Small pad w/ view of peer” (Why go home when you can sleep at the office?)
“This is not a TIC” (…said Jeff Goldblum’s hands.)
“Cabinets w/ polished mental inserts” (Listing w/ punch drunk mental idiot.)
“This is a Short Shale” (Say that five times really fast.)
Is It Happy hour Yet?
“Just done finished floored” (Bottle done, finished agent on floor.)
“Cork floors in bar aria” (Methinks the cork was popped several drinks ago.)
“Stunning hammerred doors” (Offered by stumbling hammered dufus.)
“This condonimiun has all the trimmins” (Sauced agent has the tremorrrrs.)
SEX, LIES AND VIDEOTAPE – THE FINALE!
“Bask in the warm sin by the pool” (Yay – party at Charlie Sheen’s pad!)
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