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Target gets hammered for gender neutral bathrooms, other brands quietly follow suit

More than 1,000,000 people have signed a petition vowing to boycott Target over their gender neutral bathroom policy. While they take the brunt of the heat, other businesses are quietly following suit and going gender neutral.

gender neutral bathroom

An open target

More than 1,000,000 people have signed a petition vowing to boycott Target over their gender neutral bathroom policy expressing concern that for women and children who may be taken advantage of by predators. It’s one of the most popular campaigns on the American Family Association’s website. North Carolina, Mississippi, and some towns in Texas have all made headlines recently as laws have passed to limit bathroom use.


Gender neutral bathrooms aren’t only at Target

According to Fox News, Ken Paxton, Texas Attorney General, has sent a letter to Target’s CEO, asking Target to outline their plans to keep women and children safe from voyeurs and predators. I wonder if similar letters have gone out to other stores and businesses in the area which are more quietly transgender friendly.

The Mueller Starbucks in Austin offers private restrooms that are gender neutral. In fact, the sign has half a man and half a woman on it.

Barnes & Noble and Hudson’s Bay Co. (parent company of Lord & Taylor, Saks Fifth Avenue, and Gilt) also have transgender friendly bathroom policies. People can go into the restroom with which they identify. A Kroger store in Athens, Georgia also has a unisex bathroom.

Who are we really concerned about?

The way I see it, it’s not the transgender community that should concern people in a bathroom, it’s predators who are going to disregard privacy. For example, the University of Toronto attempted to implement gender neutral bathrooms on campus, but had to change the policy after two incidents of voyeurism. I agree, there are predators who are going to take advantage of the policy. But I disagree that bathroom laws are the answer.

The Christian community is so worried about women and children in bathrooms with transgender people, but where is the concern for the LGBTQ community?

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Transgender people suffer higher rates of discrimination and violence than most.

In one survey released by the National Center for Transgender Equality, over half of the respondents had experienced harassment in a public place. Fifty-seven (57) percent of respondents were not even welcome within their own family. Where’s the outrage for the amount of discrimination, violence, and mistreatment of people who just want to live in peace?

I’m not sure there’s an easy answer for anyone. I don’t think boycotting stores who are trans-friendly is the right choice. Ostracizing the LGBT community and making transgender people outcasts isn’t going to solve this problem. On the surface, this debate may be about privacy. But it’s really about a lack of tolerance and exclusion. If you’re really concerned about the safety of individuals, look at the statistics and see who really needs help.


Dawn Brotherton is a Sr. Staff Writer at The American Genius with an MFA in Creative Writing from the University of Central Oklahoma. She is an experienced business writer with over 10 years of experience in SEO and content creation. Since 2017, she has earned $60K+ in grant writing for a local community center, which assists disadvantaged adults in the area.



  1. Usef

    May 11, 2016 at 7:32 pm

    Their stock fell around 5% today lol. Target it going to turn into Macy’s soon if they don’t stop this garbage. We are about to do to Target what we did to Macy’s.

  2. Keith

    May 15, 2016 at 2:47 pm

    Transginder people have ben using the bathroom of there choice for years without us knowing about it and this is fine. The problem is when they (Target or who ever els) want everyone to use the same bathroom (men, women, and children). It is not proper for a young lady and an adult man to be in the same bathroom and it is certainly not proper for a boy even if he thinks he is a girl to shower the girls.Un

  3. Grace

    June 3, 2016 at 8:37 pm

    Thanks a lot Target! My mom won’t let me shop at target anymore even though I really need new tight and stuff and they are the only place that carry them!!!!!!! WHY? You just lost a customer! I bet a lot of parents feel this way! And just people in general!

  4. Pingback: Texas legislators fear bathroom bill could cost state billions - The American Genius

  5. Pingback: Yelp adds gender neutral bathroom filter to search options - The American Genius

  6. Clay

    June 14, 2018 at 11:56 am

    This is a great idea, Gender separate bathrooms are one more vestige of Victorianism that needs to die. However,the stalls need to be truly private.

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