The critical part of a SEO campaign is…
It’s been said that a well-planned back link strategy is a critical part of a successful Search Engine Optimization (SEO) campaign….and it’s true. Back links help the search engines understand better what your site is about and to more accurately assess its relevance for various search words and phrases. Many site owners, and even some SEOs believe that with back links it’s all about quantity – in fact, it’s all about quality. You are much better of to get 10 high-quality links than you are getting 1,000 from lower-quality sites. Before I tell you what might be a good addition to your strategy, I’ll share a few methods that do not qualify, and may do you more harm than good. Keep in mind as you read this – you create pages for people, not for robots.
How NOT to Build QUALITY Backlinks
- Link farms
Do not, under any circumstances exchange links with one of these sites. While being on one shouldn’t hurt you (nor will it help), linking to one may get you banned by Google.
- Random blog comments
Spending hours a day leaving blog comments like “great post, enjoyed it.” with a link to your site is a waste of your time. Most blogs use the “no follow” code within comments so even if you post your comment on a site with a page rank of 10, you’ll get no love from Google.
- Paying an SEO “expert” to submit your site to the “top search engines and directories”
This will often just get you listed on a link farm, or on a site that is so unrelated no one will bother to click on it. And by the way – the good engines will let anyone submit for free.
How TO build QUALITY back links
Three words; research research and more research. Take some of the time you used to spend leaving generic blog comments and locate 15-20 high quality and topically relevant web sites. Become familiar with the content, develop a relationship with the publisher. If the publisher feels your site is link-worthy, you’ll get one. One trick that sometimes works is write a review, or summary of an article on one of these sites – making sure to name the author and line to the post. Believe it or not, ego stroking is a valid SEO tool and sometimes results in a direct return link. Direct links (opposed to comment links) are the best. Both because readers will notice (and hopefully follow) and because Google will notice (and probably follow). This trick works both ways – if your content is good enough, eventually someone will want to stroke YOUR ego.
Blog comments can be a useful link building tool, but it takes some work and results may be slow. When you read an article you find particularly interesting or informative, leave a comment. Not a lame, “great post” comment, but a well thought out and detailed comment. Highlight what you did (or did not) like about the article – think “book report”. This will do two things for you; first you let the author know you REALLY read the article – this might get you a mention in a follow-up post. Second, other readers will read your comment and hopefully be compelled to come look at your site…and hopefully subscribe.
Doing, or even hosting guest posts is a great way to attract links and new readers to your site. If you can locate a related and willing author, their readers will more than likely stop by your site and look things over and may come back again if they like what they find. Plus, the intro and/or byline should contain a link back your site.
Clearly, none of the tactics is terrible difficult. But, like must other SEO tactics, they just take time to complete properly, and time to bring about results. But, I never said SEO would be fast, right?
If you have a question about any of this or anything SEO for your site, send us your questions big or small by clicking the “submit tip” button at the top right corner of the page. We also welcome topic suggestions and tips.
“House has spark” – burning up the MLS with typos and other bloopers
The year is starting a march toward its natural ending, friends…and it seems a few real estate careers may be also. This week I found some real head-scratchers in local real estate ads and the MLS. However, I get submissions from all over the U.S., so no one is safe from the eyes of the Blooper Scooper. Check out these blunders:
Do You Smell Smoke?
“House has spark” (Apparently your real estate career isn’t the only thing going up in smoke.)
“Big pep area in kitchen” (Is that the cookie jar where Mommy Dearest stashes her uppers?)
“Dull Viking ovens” (Methinks there’s something in the cookie jar that will perk up those dull Vikings.)
“Large greenhose in back” (Large, naked Jolly Green Giant in yard.)
“Mush added to this house” (Was that the overflow from between your ears?)
I Think I See Flames
“Beautifully remolded guest” (Another cosmetically-altered Barbie hits the Hollywood party circuit.)
“Enjoy a drink poolslide” ( Hell, if the pool is sliding, I’ll need a whole pint of Jack.)
“Each bedroom has own bedrooom” (Hello-o-o, Alice, how are things down there in the rabbit hole?)
“Separate pod to build GH” (That should please my pea-sized buyers.)
“Play room for the kiss” (Something tells me this is the back seat of a ’67 Chevy.)
“Ideal for gusts” (That’s great…if you want to live in a wind sock.)
“Impaccably detailed” (Incredibly challenged)
“Stylish pewder room” (Try burning a match.)
“Stone pillars flake driveway” (Flakey agent got stoned in driveway.)
Nothing But Embers (This Week’s Fave):
“From a bygone error” (You have just written your own epitaph.)
“New bd pans inc” – Making a Splash on the MLS
I have two things to say this week: 1. When you drink, you can’t think. 2. When you drink you can’t- … uh, what was I saying? Oh, yes – the MLS. It was so full of bloopers this week that I am led to conclude that happy hour started Monday and never stopped. Read these and tell me if it is any wonder I was driven to throw back a few martinis myself:
Booze ‘N’ Fools
“Free membership to gin inc” (It seems someone else beat us to it, Martini Mary.)
“Grab now use imagination” (That’s what Arnold said to his housekeeper.)
“House has new edition” (Agent lacks erudition.)
“Babblying broke runs in back” (Bumbling buffoon runs amuck.)
“Drop by for cocktail ho” (Oh, is the Sunset Strip for sale?)
Puff ‘N’ Stuff
“Near Sacramento airpot” (I believe his name is Jerry Brown.)
“Claw me for selling” (I’m too busy clawing my eyes out over your spelling.)
“Reduction on mid-century ner Holywod” (Another mid-sixties porn star is looking for work.)
“We can sake your home” (Can I get fried rice with my sake?)
Proof or Goof
“Nice streem” (Said Grandma to Grandpa after his diaper exploded.)
“Nice for dog kids” (Uh, they’re called ‘puppies,” pal.)
“New bd pans included” (Thank you, Nurse Nancy – can you warm those first?)
“Good stable in neighborhood.” (Have you contacted Mary and Joseph?)
“Drawing for plasma” (Is this a blood-bank?)
And This Week’s Winner Is:
“Good school in areola” (Thanks for keeping me abreast of things.)
PROOF OR GOOF, FRIENDS – I’M WATCHING EWE 🙂
My secret office organization tip – Sharpies and tape
If you’re still practicing to be OCD, here is a secret I don’t typically share with anyone, but I’m willing to share with you today…
I used to be obsessed with the P-touch machine. I labeled everything. Drawers, shelves, folders, canisters, and anything that I could think of putting a label on.
But the label makers weren’t as pretty as my own handwriting and didn’t come in every color a Sharpie does, so I got the brilliant idea one day to write in light blue sharpie in my beautiful handwriting on clear tape, placed neatly on the shelves in the pantry. Visitors thought I had written on the cabinets, “what if you have to move things?” they asked. “It’s just tape, look!” I said as if I was performing a complicated magic trick.
Not just shelves!
It’s great to use this tip on files and folders so you can reuse them (especially if you have custom files or designer files), on drawers at the bottom of each section where pens and tape goes, and especially in the break room.
No more label maker, no more refill cartridges and no more mess, especially someone else’s mess! Trust me, this is an OCD person’s dream organizing tip!
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