Do or do not, there is no try.
For example, if a website that Google knows to be a high authority website (like maybe a local media outlet) links to your site, it can be interpreted as a pseudo-endorsement or trusted link. The more trusted links you have, the better your trust profile appears and the more authority you should receive and thus (arguably) the higher you should rank, all other things being equal.
Always, always, always be on the lookout for great linking opportunities
There are as many ways to develop awesome links as there are to find new clients. Each is different, has it’s own set of challenges and rewards. You can pretty much assume though the more trusted the website you want a link from, the more difficult it will be to get it. (And by the way, most of the search engines frown on buying links that pass authority even to the point of letting you report them.)
So where can you find these opportunities? Do you have a bio on a website anywhere? Do you serve on a charitable board with a website? Has the local media written a story about you? Do you have friends with websites? Do you know real estate professionals in other non-competing areas who would link to you? Think outside the box! Sometimes the best linking opportunities are hidden in plain site.
Do you have a good linking suggestion? Leave it in the comments below and share with your fellow AgentGenius readers!
Which schmo outranks you locally? Where do they get their links?
There are a ton of resources out there for spying…I mean, examining your competitors’ back link profile(s). I’m only going to talk about a couple of them. (And if you’re so good you don’t have any competitors, you could alternatively, pick a random big city, let’s say Seattle and see who ranks well there and where their back links look like, ie: search Google or Yahoo for “Seattle homes for sale” or “Seattle realtor” or “Seattle Eco Broker”)
One great tool is Yahoo’s Site Explorer. Visit the site and enter in the web address of your competition, and Shaazam! What you see initially are the websites “Pages”. We don’t want that. Click on the button at the top of the results called “Inlinks”. Now you’re cooking.
Now this will show ALL the incoming links, even from the site itself. Those aren’t particularly useful, so you can filter them out using the “Show Inlinks” drop boxes. I recommend “Except from this domain” and “Entire Site”. That’ll give you a good idea of where their links are coming from. Start poking around those sites and find out how you can get a link for your own self.
Another great tool for this same sort of research is Open Site Explorer. It’ll give you up to 1,000 links (you have to register but it’s worth it and you *can* get more if you pay) plus lots of other juicy information such as page and domain authority of the incoming link, the anchor text used in the link and the full URI of the page with the incoming link. You can also do the same sort of filtering as mentioned above. Very handy stuff.
Wow, this is a lot of information and will probably take me a long time to finish…
Yes. You should consider building your back link profile a task that has no end date because, in my opinion, you can never have too many good incoming links. And besides, you know your competition is reading this and is going to do the same thing now so you better get cracking.
It’s also a great task for business or PR interns, support staff, skilled teenagers or Yoda.
Should all my links point to my home page?
Definitely not, no.
Create links to your sub-pages, blog post entries, whatever. I may get further into why in a future post, but for now, spread out the link love.
Now get out there and build some links!