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Mr. Rogers’ link neighborhood – should you do a link exchange?

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Won’t you be my neighbor?

Mr. Rogers as a dinosaur. Original photo by Mike Procario.Chances are if you’ve had your real estate website and/or blog up and running for a while, you’ve received a few (ha!) requests for link exchanges from other real estate agents, mortgage companies, pharmaceutical companies, etc.

What you may not realize is reciprocal linking is not always so good for you.  In fact, it can get you penalized by the likes of Google as I mentioned to Phil Boren.  The thing to keep in mind is you want significantly more non-reciprocal links to stay under the radar.

The best links you can get are from a subject-related link neighborhood.

You’re growing inside

So what exactly is a link neighborhood?

Everett Sizemore, an eCommerce SEO consultant, explains:

“A link neighborhood is a group of websites that are associated with each other through hyperlinks. They can be topic-specific, such as a group of real estate websites; or they can be geographic, such as a group of businesses and organizations from Denver, Colorado. They can also be spammy, such as a group of non-related websites from all over the world linking to each other from dynamic “links” pages with the only binding thread being that they all subscribe to the same link building software.”

You might be wondering, do all the websites in the link neighborhood link to each other (like a link wheel)? Everett clarifies:

“Not all websites in “the neighborhood” have to link to all other websites. If a local chamber of commerce links out to several local businesses, some of which link to each other and/or back to the chamber of commerce – that would be a geographic link
neighborhood – and sites found to be within that neighborhood (both literally and virtually) would probably end up outranking competitors for geo-targeted keyword searches (ie Denver Dentist), all other things being equal.”

Now that you know what a link neighborhood is, you’ll probably want to know how to research a good neighborhood or two to get links for your own website.

Mister Rogers and his trolley

I’ll have more ideas for you

A good place to start is to read my last post on competitive analysis if you haven’t already.  I mention several free tools for doing back link research.  Researching a link neighborhood is very similar.  Pick a couple of sites who rank well and use those tools to see who is linking in to them.  The great thing about these tools is they typically will order the results based on authority.  Nice.

You can also scan your site now (or link exchange page if you have one…did you read what I said about those above?) with the bad neighborhood link checker.  It’s free.

Besides those suggestions, many search professionals and other serious web marketing folks pay for access to some really nice tools.

Here are a few you might want to check out:

  • Raven: I personally subscribe to the Raven tool set as it is an ever-improving group of SEO management awesomeness.  More to the point, they have a really nice, comprehensive tool called “Backlink Explorer” which will allow you to review the link neighborhood of any website, including your own.  (Starts at $19/month and has a free 30-day trial)
  • SEOmoz: I’ve been a long time subscriber to SEOmoz’s tool sets and attended the advanced search engine conferences in Seattle.  Their tool set is also filled with awesome things, but the one on point with this blog post is their “Backlink Analysis” and have “Competitive Link Research Tool” in their labs. (Starts at $79/month; there are some free tools but the best require a paid account)
  • SEOBook: While I don’t personally use this tool, I did use it when it was free and it was great too. (Starts at $300/month)

And finally, you don’t have to do start your link research in your own market.  Frequently, I’ll pick an outside market and see how the ranking look in that area and you’ll often find good links that might be missing from your market.  Then move on to your own market.

And you’ll have things you’ll want to talk about

I hope you do. Leave some comments; ask some questions. The inspiration for this post came from a comment in a previous post (as noted at the top) so let me know what you want me to talk about.

You always make it a special day and a special week for me, by just your being you. There’s only one person in this whole world like you; that’s you yourself, and I like you just the way you are.

Fred M. Rogers

AgentGenius.com is not affiliated with esizemore.com, Raven, SEOMoz or the SEO Book.

Marty Martin is an accomplished SEM/SEO anti-consultant with a broad range of experience working for a wide variety of clientele including colleges and universities, regional and state tourism, government and business.

An advocate for business, Marty works hard to share accurate information in a world suddenly overrun with “social media consultants.”

Tech News

New stats behind mobile addiction and how people are coping

(SOCIAL MEDIA) Addiction to our screens is now accepted, and while younger generations are glued more tightly to them, many people are finding ways to fight back.

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tech addiction dependence influencer

I’d probably get this article done faster if I wasn’t checking my phone every couple of sentences. Even if I’m not expecting a message and know that everyone I was talking to is currently busy, it’s likely I’ll still neurotically check my phone every few minutes just in case.

Turns out I’m not alone in my mobile addiction.

A study from Deloitte of 2,000 U.S. internet users aged 18 to 75 found most people check their smartphone roughly 47 times a day.

Younger users nearly double this stat, checking their devices around 86 times a day, up from 82 times reported in the 2016 study.

The study also assessed which activities drove users to check their smartphones. Patterns of use compared to the previous year remain relatively unchanged except for self-reports of checking the phone while driving, which has fortunately decreased.

More than nine out of every ten respondents confess they use their phone while shopping or “spending leisure time.” Over eight out of ten reported checking on phones while watching TV, eating in a restaurant, and even while talking to family and friends.

When watching a show that’s longer than eleven minutes, I put my phone on the opposite side of the room if I want any hope of paying attention. I know if I keep my phone next to me, I’ll miss crucial chunks of episodes. This is a partial attempt to manage the addiction.

Likewise, around 47 percent of respondents said they’re trying to limit their usage, and are actively taking steps to reduce time spent on their phones. Some people report success by simply keeping their phones out of sight, turning it off during meals, or while spending time with friends.

A third of those surveyed turn off audio notifications, while around a quarter even went as far as putting some apps the chopping block. Another quarter could only part with their phones at bed time, turning their devices off at night.

Having a smartphone is fun (an addiction), but you don’t want to end up being that sad woman in the “Selfie” episode of High Maintenance only interacting with your phone.

Sometimes it can be much healthier to just put your phone away for a while. This can be a few hours of no phone time, or if you cans swing it, a few days of “business only” phone time.

Let people know if you’re going radio silent for a significant amount of time though, because otherwise your mom will think you’re dead if you stop responding to texts. Now please excuse me while I fail to follow my own advice and continue the technology loop of checking my Snaps, texts, and Instagram feed.

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Opinion Editorials

Our five faves for Friday – almost Thanksgiving edition

(EDITORIAL) This week, I have so many faves that I can barely keep it at just five – Unicorns, gophers, tears, science nerdery, and rebellions, oh my!

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I heard a rumor that it’s Friday again, so today we share with you five of the neato-est things that we came across this week – some silly, some serious, all awesome.

1. Brands refusing to open on Thanksgiving Day

It started with retailers opening early on Black Friday, then opening at midnight on Thanksgiving Day, and now retailers are expected to force their staff to work instead of enjoy a bajillion-ish year old American tradition.

But some companies are pushing back, publicly refusing to open on Thanksgiving Day, so even though our home doesn’t care about Black Friday, we’ll be giving some business to those taking a stand.

2. I need you to know about my favorite tv show ever

So there’s nothing new about this, but since you’ve never heard from ME on a Friday Faves roundup, I really need you to know something about me – I have a lot of natural curiosities and history (when not told in a dusty way) fascinates the hell out of me.

Unearthed on the Science Channel is friggen amazing and literally EVERY episode has taught me something that I didn’t know before (like the one about Stonehenge included new discoveries that change how we think about how humans used to operate – seriously mindblowing stuff). All of the episodes are available online, yo, so get to nerding!

3. No one has bought me a Pony Cycle yet

One of the only email newsletters I actually open is The Grommet – they feature independent makers’ inventions and wares, and I’m all about supporting the little guy.

But I posted this insanely amazing Pony Cycle on my Facebook timeline this week with a request that someone buy me one. Guess what? No takers. My friends are monsters. I mean it comes in horse, unicorn (dibs), and zebra, why not buy me one or three?

ponycycle

4. Video that made me cry

After the recent earthquake hit Iran, there has been a deep need for food for the victims. Watch this video (my fave part is the pat pat on the back) and try to tell me that hate isn’t something we’re taught… also, I’m not crying, you are…

5. My favorite gif of this week

If you know me, you know I love gifs more than the average person. So when I came across this one, I knew I had to award it my fave of the week…

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Business News

Class action lawsuit claims Tesla plant is a hotbed of racism

(BUSINESS NEWS) Tesla is being hit with another lawsuit, this time alleging discrimination at one of their plants. No wonder Musk wants to get to Mars…

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tesla autopilot

Groundbreaking automaker Tesla may be the future of automotive transportation, but when it comes to discrimination, some say the company seems to be living in the past.

This week, the company received notice that they would be brought to court by a group of black workers filing a class action lawsuit. The suit states that the Tesla’s Fremont, California production plant is a “hotbed of racist behavior.”

The suit was filed by former employee Marcus Vaughn in the California state court in Oakland and is the third lawsuit filed this year by black workers and former workers from Tesla.

Vaughn, who began working in the factory in April, says that his supervisors regularly referred to him using racial slurs. When he wrote a complaint to the human resources department, they were unresponsive. Then in October, Vaughn was fired for “not having a positive attitude.”

Tesla is denying the claims, saying that they did investigate the incidents, and fired three workers as a result. The company went so far as to post a statement called “Hotbed of Misinformation” on its website on Wednesday, saying that the company is “absolutely against any form of discrimination, harassment, or unfair treatment of any kind.”

In May, Musk sent an email to all employees telling them that should never “allow someone to feel excluded, uncomfortable or unfairly treated.” However, he also said that workers should “be thick-skinned.”

Vaughn’s lawyer, Lawrence Organ, who also sued Tesla on behalf of three black Tesla workers last month, responded that “The law doesn’t require you to have a thick skin. When you have a diverse workforce, you need to take steps to make sure everyone feels welcome in that workforce.”

Tesla is also facing lawsuits claiming that the company discriminates against gay and older workers, and last month, the United Auto Workers (UAW) union filed a complaint to the federal labor board, saying that Tesla had fired workers for supporting unionization.

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