Connect with us

Mr. Rogers’ link neighborhood – should you do a link exchange?

Published

on

Won’t you be my neighbor?

Mr. Rogers as a dinosaur. Original photo by Mike Procario.Chances are if you’ve had your real estate website and/or blog up and running for a while, you’ve received a few (ha!) requests for link exchanges from other real estate agents, mortgage companies, pharmaceutical companies, etc.

What you may not realize is reciprocal linking is not always so good for you.  In fact, it can get you penalized by the likes of Google as I mentioned to Phil Boren.  The thing to keep in mind is you want significantly more non-reciprocal links to stay under the radar.

The best links you can get are from a subject-related link neighborhood.

You’re growing inside

So what exactly is a link neighborhood?

Everett Sizemore, an eCommerce SEO consultant, explains:

“A link neighborhood is a group of websites that are associated with each other through hyperlinks. They can be topic-specific, such as a group of real estate websites; or they can be geographic, such as a group of businesses and organizations from Denver, Colorado. They can also be spammy, such as a group of non-related websites from all over the world linking to each other from dynamic “links” pages with the only binding thread being that they all subscribe to the same link building software.”

You might be wondering, do all the websites in the link neighborhood link to each other (like a link wheel)? Everett clarifies:

“Not all websites in “the neighborhood” have to link to all other websites. If a local chamber of commerce links out to several local businesses, some of which link to each other and/or back to the chamber of commerce – that would be a geographic link
neighborhood – and sites found to be within that neighborhood (both literally and virtually) would probably end up outranking competitors for geo-targeted keyword searches (ie Denver Dentist), all other things being equal.”

Now that you know what a link neighborhood is, you’ll probably want to know how to research a good neighborhood or two to get links for your own website.

Mister Rogers and his trolley

I’ll have more ideas for you

A good place to start is to read my last post on competitive analysis if you haven’t already.  I mention several free tools for doing back link research.  Researching a link neighborhood is very similar.  Pick a couple of sites who rank well and use those tools to see who is linking in to them.  The great thing about these tools is they typically will order the results based on authority.  Nice.

You can also scan your site now (or link exchange page if you have one…did you read what I said about those above?) with the bad neighborhood link checker.  It’s free.

Besides those suggestions, many search professionals and other serious web marketing folks pay for access to some really nice tools.

Here are a few you might want to check out:

  • Raven: I personally subscribe to the Raven tool set as it is an ever-improving group of SEO management awesomeness.  More to the point, they have a really nice, comprehensive tool called “Backlink Explorer” which will allow you to review the link neighborhood of any website, including your own.  (Starts at $19/month and has a free 30-day trial)
  • SEOmoz: I’ve been a long time subscriber to SEOmoz’s tool sets and attended the advanced search engine conferences in Seattle.  Their tool set is also filled with awesome things, but the one on point with this blog post is their “Backlink Analysis” and have “Competitive Link Research Tool” in their labs. (Starts at $79/month; there are some free tools but the best require a paid account)
  • SEOBook: While I don’t personally use this tool, I did use it when it was free and it was great too. (Starts at $300/month)

And finally, you don’t have to do start your link research in your own market.  Frequently, I’ll pick an outside market and see how the ranking look in that area and you’ll often find good links that might be missing from your market.  Then move on to your own market.

And you’ll have things you’ll want to talk about

I hope you do. Leave some comments; ask some questions. The inspiration for this post came from a comment in a previous post (as noted at the top) so let me know what you want me to talk about.

You always make it a special day and a special week for me, by just your being you. There’s only one person in this whole world like you; that’s you yourself, and I like you just the way you are.

Fred M. Rogers

AgentGenius.com is not affiliated with esizemore.com, Raven, SEOMoz or the SEO Book.

Marty Martin is an accomplished SEM/SEO anti-consultant with a broad range of experience working for a wide variety of clientele including colleges and universities, regional and state tourism, government and business. An advocate for business, Marty works hard to share accurate information in a world suddenly overrun with "social media consultants."

Tech News

Tinder creators launch Ripple, a professional networking app void of pros

(TECH NEWS) Ex-Tinder employees have come together, backed by Match.com, to create a swipe-based professional network, but we don’t plan on giving it a second date.

Published

on

ripple app

In 2015, we discussed briefly the possibilities of taking the dating app’s and repurposing them for professional networking. What if finding professional connections was as easy as finding a date on Tinder? Tinder (executives) literally heard us because they have introduced a solution in their new mobile app called Ripple.

Not to be confused with Ripple the cryptocurrency, Ripple the app is a professional networking tool that literally feels like Tinder.

As it should, the former CTO, Director of Engineering, and Lead Designer of Tinder all make up the founders, along with Mike Presz from Match.com. People who make good dating platforms came together for a professional networking solution that they hope makes networking easier, more natural, and more modern. I took the liberty of signing up for a few days and experimented with the app and I have a few things to say about it…

The good?

Design. Design. Design. The app has a luxuriously simple UI, and is fabulously easy to use. If you even tried Tinder for six minutes, you’ll be able to use this app. The use of symbols, big images, and easy UI is great. The application navigates simply.

It’s fantastic. It’s minimal, it’s content oriented, the interest categories are so good (but they could be better – no interest in process improvements? Go learn about Six Sigma) LinkedIn should look it. The profile set up takes no time at all, about five minutes and you’re ready to go.

But that’s about it.

Everything that’s not good? Everything else.

This is probably because the app is new, but there is nothing going on for the US market. I saw a lot of European professionals and professional groups, but zero people in my area, a major US metropolitan area also called Dallas-Fort Worth. The lack of content and the lack of professionals means the app has nothing.

I can’t rate group experience or say I met the mentor of my professional dreams because no one is on it. Which leads me to ask: What’s next?

The branding, marketing, and advertising for this app are going to have to take off. This is a beautiful product, but the lack of content makes it a pretty dull use. I had to actively remind myself to use it, and I’m in a serial relationship with LinkedIn.

Basically, no second date for me with Ripple until they get… something to happen.

Continue Reading

Business Finance

Kodak’s cyrptocurrency could save themselves and photographers

(FINANCE NEWS) Kodak’s foray into cyrptocurrency is more than a financial play, it could be their very salvation in some peoples’ eyes.

Published

on

kodak kodakcoin

Not one to be left behind, Kodak recently announced their decision to hop on the cryptocurrency bandwagon with their own currency for photographers: KodakCoin. It’s not as hokey as it sounds, we promise.

It’s easy to make fun of Kodak, the Blockbuster of film companies, for buying into the cryptocurrency world, but their motive isn’t as bizarre as it first appears.

KodakCoin is actually a virtual token that will be used on Kodak’s new photographer platform, KodakOne. The idea behind the platform is that photographers can register their work and monetize any cases of copyright infringement, all through the KodakCoin system.

KodakCoin itself is based in the same foundation as Ethereum, and the KodakOne platform uses the same blockchain technology that we’ve come to expect when dealing with cryptocurrency.

As far as KodakOne goes, most of the authentication process is autonomous. Once photographers have uploaded their work and records of fair use, KodakOne searches for instances of unauthorized uploads and then requests payment from the uploader. The payment is processed in KodakCoin, and photographers are left with 60 percent of the resulting currency while Kodak and Wenn Digital share the other 40 percent.

Perhaps the most interesting aspect of this whole affair is the effect that merely announcing KodakCoin had on Kodak’s stock. After revealing KodakOne and the accompanying KodakCoin at CES on Tuesday, Kodak’s stock hit a high point that more than doubled their previous stock value. This goes to show how infatuated our culture is with cryptocurrency at this point, but it also raises some questions about Kodak’s true motives: is KodakCoin a legitimate enterprise, or a Hail Mary pass?

Kodak’s official stance on the matter is that their move into cryptocurrency represents their initial business goal: to provide photographers with a stable, supportive platform that places their needs and concerns above those of similar venues. On the other hand, sources virtually everywhere have been quick to skewer Kodak for what appears to be an obvious bid for relevancy in an era unsuited for the dinosaur of a company.

There’s no telling where KodakCoin will take the aging company, so for now, these speculations will have to do. KodakCoin goes public on January 31st of this year.

Continue Reading

Business News

So the Labor Department is cool with unpaid internships again

(BUSINESS NEWS) Regulations on unpaid internships continue to wax and wane, and businesses that opt to use unpaid labor should be aware of new regulations.

Published

on

designer intern internships

Unpaid internships are a deacreasingly common institution in the United States, with help from former regulatory attempts to make them more difficult to create.

That regulatory oversight might become more relaxed after the Department of Labor (DOL) issued new rules under the Fair Labor Standards Act (FLSA) that governs the role of unpaid internships in the modern American workforce.

Last week, the United States’ labor governing body decided to revise its guidelines on unpaid internships using the concept of a “primary beneficiary test.”

The core principle behind the seven statements that comprise the primary beneficiary test revolves around the idea that the reason you are hiring unpaid interns is for work that provides the intern with the primary benefit (educational opportunities, hands on learning, and networking), not because the company isn’t paying someone else to perform the same activities.

So with these guidelines, there’d be no more call for jokes about interns fetching coffee or making copies. Sounds like a win for the intern, right?

Not exactly.

The guidelines stress, however, that there is no magic quota of yes or no answers that yields the unpaid intern in question has job duties that would require payment. That even includes answering “no” to the statement that reads: “the intern and the employer clearly understand that there is no expectation of compensation.”

Of course, if a company were in violation of these guidelines, especially the one regarding compensation, it would be easier for adjudication to be brought against the company into a court of law. These rules start as the groundwork for any legal action interns can bring against an organization.

The first set of six guidelines were developed in 2010. By 2011, a lawsuit brought by unpaid interns against Fox Searchlight while working Darren Aronofsky feature, Black Swan, claiming the interns were performing job duties in need of compensation (read: they weren’t already paying employees to do the same roles, rather using interns as free labor).

The ruling in 2013 was in favor of the interns, but a different federal court reversed that decision in 2015. It is interesting to note that the revised guidelines published by the DOL only a week ago were derived from the Court’s 2015 decision on this case.

The larger trend of lawsuits brought by unpaid interns may cause a company pause if they reverse decisions about payment of employees.

Despite the judicial onslaught, some organizations may still choose to pursue unpaid internships in light of the relaxation of the guidelines by the DOL.

Continue Reading
Advertisement

The
American Genius
News neatly in your inbox

Join thousands of AG fans and SUBSCRIBE to get business and tech news updates, breaking stories, and MORE!

Emerging Stories