The COVID-19 pandemic has undeniably altered how customers shop. Not wanting to step inside a store, most people are turning to the internet to purchase the things they need or want. I know I’ve seen more packages on my and my neighbors’ doorsteps this year alone than I have in the past few years combined.
In the first half of 2020, more than 10 million new guests shopped at Target.com. In Q2, Walmart’s U.S. e-commerce sales rose 97%. So, there isn’t a doubt that retailers have seen their online sales skyrocket. However, they have seen a decrease in the number of people shuffling through their doors. More people are hesitant to shop in-store due to health concerns, but this doesn’t necessarily mean they don’t want to venture outside their front porch.
Many customers are not inside a physical store, but a lot of them are right outside on the curb. Curbside pickup has risen in popularity. According to a New York Times article, as of August, three-fourths of the top 50 store-based retailers in the United States are offering curbside pickup. And, curbside is bringing in just as many sales as online ordering.
Walmart was one of the first chains to jump on the curbside pickup bandwagon. In May, Walmart executives reported that four-times more customers tried curbside for the first time. To keep up with what customers wanted, the company expanded its available products to more than 160,000 items, and items can be ready within four hours, as long as the time slot is available.
In August, Target reported that they saw the fastest growth in sales with their pickup service, Drive Up. Sales grew more than 700 percent. To meet the needs of customers, Target increased the number of parking spaces reserved for pickup, and it added fresh and frozen groceries to their service.
Curbside pickup services for most retailers are quite similar. You can order online or through the store’s app. Depending on what notifications you opted for, you will get an email or text to let you know when your order is ready. Once you’re at the store, an employee will place your order in your trunk or backseat.
I started using curbside pickup when everything closed down, and I don’t plan on going back to my old shopping habits anytime soon. For retailers, curbside helps cut expensive delivery costs that come hand in hand with online orders. For customers, curbside pickup not only lets you get your items quicker, but it allows you for a change of pace. Instead of a pile of packages on your doorstep, you can jump in your car. You can drive to the store to get your order with the added convenience of having someone else do all the shopping for you.
7 ways spending habits have changed since COVID-19
(FINANCE) How are spending and saving habits changing for Americans during the pandemic?
Regardless of whether you’ve lost your job or kept it during the pandemic, you have undoubtedly been affected financially in some way over the past 8 months. For those who have been furloughed or laid off, it’s more obvious. If you’ve kept your job, you might be operating in a limited capacity, experiencing setbacks, or have a decreased client base. Of course, some of us are luckier than others, but if you’re not Jeff Bezos or Elon Musk (who have seemed to profit endlessly during COVID), chances are your bank statement looks a little different than you thought it would.
So how do these changes affect how we’re spending this year? Here are 7 ways Americans have changed their spending habits since March.
Out of work, using up savings
For those who are out of work and require more to live on than the negligible unemployment amount (especially after the extra $600 in COVID relief expired), resorting to savings is a means of survival. I’m sure no one imagined the “rainy day” they were saving for would be the economic repercussions of a global pandemic, but here we are.
Slashing expenses, saving more
We all arguably have less to spend money on these days. Going out to eat and drink? Travel? Shows and events? Not so much. It’s possible our wallets might be feeling a bit flush (especially if you’re still employed). As a result, many Americans are putting this new extra cash into their savings. Re-fluffing your financial cushions is a smart move, no doubt about it.
Putting life on hold
Did you want to move to New York City last spring before all hell broke loose? Did you want to buy a house or go back to school? You’re not alone. With all the financial insecurity that COVID-19 has brought on, it’s no wonder why many Americans are putting their dreams on hold.
Paying off debts
Similar to stock-piling cash for saving, many Americans are taking this time to pay off debts they have, weather that be a mortgage, students loans or something else. Smart move, I must say.
Looking to buy a home
Have you saved so much during the pandemic that you actually have enough to make a down payment on a house? Good for you!
It’s also important to note here that this trend also applies to those who participated in the mass flights from major cities to the ‘burbs – why live in a tiny, cramped apartment during a pandemic when you could buy a spacious home 30 miles away?
Ain’t nothing wrong with a little retail therapy. If you’re using your end-of-the-month surplus on fun items for you, your home or others, I totally get it. Chase that serotonin rush – times are hard out here!
All that aside, as a consumer, I find market trends and marketing techniques during COVID so interesting. Absolutely no shade if you end up buying that $80 face cream because #selfcare (I’ve been there), but I have a fun time dissecting the ways in which digital marketers are extorting the current moment for financial gain. Think about it the next time you’re about to buy something you 100% would not have in a pandemic-less world.
Donating more than ever
On the other side of the spectrum, many Americans who have a little extra to spend right now are helping out their communities and other funds by donating to them. Whether it be mutual aid funds that provide meals to members of the community who need it right now, or to national funds that support disenfranchised or marginalized groups hit hardest by the pandemic, Americans are donating more than ever – especially with their stimulus checks!
It’s always interesting to see how large-scale events impact micro-economies, such as individual American households. The discrepancy between those who are working and those who are not plays a crucial role in dissecting spending habits but have less to do with the overall picture than one might think.
It will be interesting to see if COVID-induced spending habits will just be a fad for these dire times, or if they will continue after a vaccine is widely distributed. It seems only time will tell.
The responsibility of billionaires in tough times
(BUSINESS FINANCE) How have billionaires continued to grow wealthy in times of economic turmoil? And how can they try to improve others’ situations?
The COVID-19 pandemic has made the divide between economic classes in the US more clear than ever before. From housing to healthcare, one’s ability to survive the impact of these times has been largely dictated by income.
Billionaires, however, sit in a league of their own. Mostly, they have been impacted by becoming much wealthier.
Jeff Bezos is an easy example of wealthier billionaires. He has added $74 billion to his already eye-popping net worth over the 8-month course of the pandemic.
Not just because of the shift away from shopping in-person, either – Watchdog group public Citizen has alleged that Amazon raised its prices as much as 900% on essential goods like face masks, hand sanitizer, toilet paper, and shelf stable food staples, though Amazon has denied this. And while the company regularly speaks out against price gouging, their efforts primarily fixate on third parties.
But as far as I know, only one person has intentionally lost their billionaire status recently. The “James Bond of Philanthropy,” Charles Feeney, just shuttered The Atlantic Foundation after 40 years of giving. In that time, he has donated away nearly his entire $8 billion fortune to charities around the globe.
Feeney, now 89, cofounded Tourists International with Robert Miller in 1960. The luxury retail chain, later known as Duty Free Shoppers, was fueled by cash from international Asian tourism and military service members.
Unbeknownst to his fellow shareholders, Feeney transferred his company assets in 1982 to start the Atlantic Foundation and for years the Atlantic Foundation’s grants were bestowed totally anonymously. His secret wasn’t discovered until court documents regarding a conflict with Miller, his former business partner, forced him to come forward in 1997.
Feeny is far from broke today, living in a San Francisco apartment (hey, they’re expensive) and holding onto a tidy $2 million.
Still, he has given away the greatest proportion of his wealth out of all American philanthropists. The Atlantic Foundation’s legacy remains a powerful acknowledgement of the responsibility that comes with holding a vast quantity of resources and capital.
After all, human brains struggle to really ‘get’ the sheer scale of a billion – let alone give it away.
Nextdoor goes public for HOW MUCH?
(BUSINESS FINANCE) NextDoor’s latest valuation comes in at a whopping $4 billion to $5 billion, leaving many of us scratching, shaking, or nodding our heads in disbelief or agreement.
How did they come up with this $4 billion to $5 billion valuation in Oct. 2020? Could this possibly be accurate for Nextdoor?
Considering the $2.1 billion valuation in Sept. 2019, that’s some Jack-and-the-Beanstalk growth right there. That’s not to say it isn’t worth that much, merely a thing that makes you go “hmmmm.” Has it really grown that much in just more than one year?
For those who aren’t familiar with NextDoor, it is a neighborhood app and website where neighbors communicate within a limited geographic area, bound by the neighborhood you live in and the surrounding neighborhoods.
This is the go-to app to reunite lost and found pets with their families, ask community questions, or even organize community events. It’s also where people complain about dog poop, warn others of coyote activity in the area or break-ins, or, increasingly during the pandemic quarantining, simply say hello and try to make a connection to the people they see walking down the street.
This aspect of the platform meets NextDoor’s stated vision of connecting neighbors, getting to know each other online in ways that will ideally lead to real life interactions. They see themselves as a community builder in this regard, and to some extent, they certainly are. I joined NextDoor to keep track of lost and found animals in my area. I appreciate that neighbors have also reached out to help each other, with gardening tips, “What’s this bug” type questions, offering rides to vote, free yoga lessons, and ways to haze a juvenile coyote to train it to be fearful of humans and not get too close.
I appreciate all of this.
NextDoor is also the online version of Mrs. Kravitz, the perennial nosy neighbor. The platform amplifies these voices of petty venting, grouchy grumbling, and paranoid postulating. People really can be ridiculous, and NextDoor can be a real laugh riot at times. A thread happening on my own NextDoor thread as I write this is pretty awesome: “A drone flew over my house in the middle of the night. Is it legal to shoot it down with my BB gun?”
A lot of people also ask if anyone else heard fireworks/gunshots/police sirens in the middle of the night, usually followed by a robust commentary on said loud noises. Unaffiliated Facebook and Twitter accounts exist only to highlight the more unusual or titter-worthy posts from real NextDoor posts. The most well-known of these is the Best of NextDoor (on Facebook and Twitter). The Best of NextDoor reposts screenshots from actual NextDoor posts, such as these:
- Stealth sunflower spycam, probably
- This neighborhood is too bougie for your hooptie.
- This neighborhood is too bougie for your cheapskate Halloween candy.
- Suggesting a neighborhood dress code. Not cool, Jerry.
- This is *not* my weenie.
Okay, you get the picture. The petty is strong in this one. NextDoor also has had to face the fact that the open platform has also seen issues surrounding racism. Some neighborhood threads became rife with posts of seeing a “suspicious man” walking through the neighborhood. The problem was that often, no suspicious behavior was reported, only a description of the person’s race. There have been calls, even a petition, for anti-racism training requirements for all NextDoor’s volunteer neighborhood leads (moderators).
Like many of the big dogs in modern day social networking apps, NextDoor grew quickly from its launch in 2010 and took on a life of its own. Often called the “anti-Facebook,” NextDoor blurs the line between online interaction and building a real-life community among neighbors. As with all communities, online or otherwise, it brings out the helpful, petty, social, cranky, generous, and sometimes awful side of people.
A community service and a sh*tshow, all wrapped into one, that’s what to expect. With 10 million users in 11 countries, according to DMR, and growing, NextDoor surely has momentum and potential. Could it really be worth the $5 billion valuation? It remains to be seen.
Whether the $4 billion or $5 billion valuation will pan out for their IPO, it will be interesting to watch NextDoor’s next steps, including if they even end up going public.
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