Android vs. iPhone vs. Blackberry
The heated smartphone race is getting even hotter, with half of all smartphones sold in the second quarter reportedly being Android with projections of their surpassing half of all of the smartphone market in coming years.
In fairness, there are many more devices running the Android operating system (OS) than the Apple (OS), but in the past, analysts felt strongly that Apple would dominate the smartphone world.
Why it is important to know smartphone trends
Much of this matters because small business owners and real estate professionals are making choices not only as to which smartphone they will own, but which platform they will invest in as they commission or create smartphone apps for their team or brokerage.
The map above outlines that in the northeast, iPhones dominate, but the Midwest and the Pacific coast lean toward Androids. The wrench in the system, however, is that some states surprisingly still buy more BlackBerry devices than others, despite their not being a media darling.
Kansas, the Dakotas and New York for example, have more BlackBerry devices, so focusing on Android may be good in the long run, but not necessarily in the short term.
Knowing smartphone data is helpful to be educated about in the event of purchasing mobile ads. Jumptap’s full mobile report is embedded below and highlights not only dominance geographically, but demographic data, click through rates and use trends.
Full smartphone trends report: