Android to hit 1 million activations per day in 2012

Google’s growth trajectory

In February, Google reported that device activations had risen 250 percent year over year and the total number of app downloads from the Android Market surpassed 11 billion.

Google Senior Vice President, Andy Rubin stated that 3.7 million Android devices were activated on December 24th and 25th alone, making the device as highly sought after as iPhones during the same period. Rubin said roughly 700,000 devices were activated on a daily basis in the non-holiday peak, up from his assertion that 500,000 devices were activated every day as of June 2011.

Six months later, Rubin is now reporting that “there are over 900,000 android devices activated each day.”

The pace of Android adoption has tempered, but the company is still on pace to hit the one million mark before year’s end.

Google taking on Apple

When Google makes any claim, the first natural reflex is to look to Apple for some sort of response. No longer do we question what BlackBerry is up to or how Nokia is doing, we think of the new and already classic battle between Google and Apple. The two companies continue to remain close in their activation numbers, but as we all know, Apple has had more cash on hand than the U.S. government for over a year, so naming a “winner” is complex.

With Apple’s Worldwide Developer’s Conference around the corner, the tech world is on the verge of being flooded with enthusiasm about impending Apple news, with people already poking around Apple sites to see color changes as signs of things to come.

Despite the future onslaught of Apple news, Google is publicly asserting that device activations are performing well and we suspect they will soon surpass the one million activation per day mark, which is an accomplishment for a company whose devices have been out a fraction of the time of the iPhone.