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Augmented Reality on all smartphones within three years?

Augmented reality could go mainstream faster than many know, as the pace of innovation advances more and more rapidly.

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How AR could go mainstream in a short time

Augmented Reality (AR) is a concept we’ve covered for years, asserting that it would eventually replace QR codes and various smartphone apps, but it has recently been announced that the days of AR going mainstream are much closer than many had imagined, as AR pioneers, Metaio has announced a formal partnership with British chip designer ARM and smartphone manufacturer ST-Ericsson.

This spring, one of Metaio’s products was used in the revamping of the dated Val-Pak, adding an augmented reality app for coupons to their arsenal. With projects like this and other larger partnerships, AR is not a fad sweeping the nation, it is a tool that companies will be using in standard marketing in the next decade.

Ericsson and ARM weigh in

“While hardware vendors are building ever more powerful devices, Augmented Reality has its own particular demands and often pushes hardware to the limits of current capabilities,” a Metiao representative said. “Or better said, as available hardware becomes more and more AR friendly, the promises of the AR revolution can be implemented faster and more effectively. With this in mind, metaio has been cultivating for years a network of contact and technical exchange with companies like Intel, NVIDIA, Nokia and Texas Instruments OMAP.”

“ARM’s roadmap for ARM® Mali™ graphics and compute IP not only addresses the challenges in Augmented Reality today but also sets a benchmark for the next generation of mobile AR,” said Kevin Smith, VP Strategic Marketing, ARM Media Processing Division. “The combination of ARM processors and ARM Mali graphics processing units along with the strength of the Mali Ecosystem puts ARM in a unique position to provide enabling technologies to AR industry pioneers like metaio and we are working together to meet the future demands of mobile devices”.

How Metaio could change the marketing game

“We have a common history of collaboration and innovation with ST-Ericsson,” said Thomas Alt, CEO of metaio. “Both companies are well-recognized technology leaders in their domains. We have now agreed to step up our collaboration through a series of joint research projects, but also through concrete short-term measures such as porting our mobile SDK to ST-Ericsson’s platforms.”

Metaio boldly claims on stage and now on their site that Augmented Reality will be on every smartphone by 2014, and their first major partnerships are a major step in that direction, a move that could permanently change digital marketing.

Lani is the Chief Operating Officer at The American Genius and sister news outlet, The Real Daily, and has been named in the Inman 100 Most Influential Real Estate Leaders several times, co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

Smartphones

LG G Flex will have a curved display: why it even matters

The LG G Flex is exciting as it is curved, but there are much deeper implications of this announcement that your company should take note of before your competitors do.

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LG G Flex to feature curved display

You may have heard that Samsung will launch a smartphone with a curved display (although they’ve so far fallen short on their plans to produce their smartphone prototype that is completely flexible), but did you know that LG is hot on their heels, with rumors of the LG G Flex launching this November?

As depicted above, what is believed to be called the LG G Flex is similar to a standard smartphone in shape, with just a slight curve, using plastic OLED screen technology

CNET reports that sources close to the project say the G Flex will have a six-inch display and November is the projected unveiling, but that could always be pushed back (although to be in time for the holiday shopping season, we suspect it will be a November launch).

Samsung will likely unveil their curved display phone this month, and there are rumors that the Galaxy Note 3 could feature a curved display as well.

Curved does not equal flexible

So why develop a curved display? Analysts point to the device actually fitting around your face naturally for making calls, and others note that it fits in a rear pocket more comfortably with a curve.

Curved does not equal flexibility, though, as the devices are still stationary, but the reason the LG G Flex being curved matters to you is that mass production of this type of technology is the precursor to what’s coming next – flexible devices.

Looking into a crystal ball

LG already introduced a curved 55-inch OLED tv panel, and was first to the finish line with the ability to mass produce fully flexible plastic screens, announced last year with their electronic paper display (EPD) product, sold overseas.

The LG EPD is not just flexible, allowing the screen to bend up to 40 degrees from its center, it is a 6 inch, 1024 x 768 e-ink plastic screen. The technology used mimics the way traditional ink appears on paper, which many prefer over the backlit flat panel displays of tablets and computers. The EPD is only 0.7mm thick, weighs 14 grams (that’s 1/33 of a pound) and is said to be scratch resistant when dropped.

Flexibility is next, and it is relevant for your brand not just for the novelty of having a flexible device, but because the way people interact with your website or app could be changing sooner than you might suspect.

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Smartphones

iPhone 6 concepts beginning to emerge

With all the hub-bub about iOS 7 and iPhone 5, several iPhone 6 concepts have emerged. The most prominent feature is the wrap around screen.

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Looking into the future

Whether you are an Android lover or an Apple fanatic, people love to fantasize about what the newest phone release will bring, from hologram keyboards, an added projector, and so forth. As for the iPhone 6, the most common feature designers and fans think it will have is the wrap around screen. AGBeat has featured this concept several times, and while it has yet to become reality, there seems to be high hope for the iPhone 6 release.

Dribble users have designed and shared several concept models, all of which have the wrap around screen, also known as the infinity screen. This design allows a more engaged user experience, by removing the side casing. The sides have a flat, touch-responsive volume control and a much thinner design overall. And some additional revisions (based upon Cladio Guglieri’s original) have included wifi, Bluetooth, do not disturb, airplane mode, and rotation lock icons, right on the side.

These additions give you instant access to your most used controls, without the need to tap through to gain access to the settings screen. Also, with the extra features, the opposite side of the phone shows your message status, emails, and music controls. DeviantArt also has multiple postings of the infinity screen design. This is absolutely amazing to me because there is so much information in such a limited amount of space. The thickness of the phone in the concept states 0.30 inches; it is really hard to believe an email icon can fit and be legible, but it does.

Other futuristic possibilities

There are also several versions that include aluminum plus carbon fiber casing, in many different variations. Although most still remove the edges from the iPhone 5 design. Behance users have also created several examples of this design concept. With touch sensors wrapping the display edge, concept designers believe no borders means nothing between your hands and the display. And they hope accidental gestures can be prevented with the sensors, although this is just a concept. You certainly would not want to pick the phone up to answer a call from your boss and accidentally start your iTunes playlist.

The only problem I see with this beautiful design is protecting the edges, despite designers touting the durability of the new technologies. As someone who frequently drops their phone, and attempts to keep it safe by using a protective case, I wonder how you can utilize the edges, but still keep the phone safe. Also, I would be interested to see, how often holding the phone triggers the side sensors. Otherwise, I think the wrap around design is both beautifully functional and a long overdue, welcome feature.

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Smartphones

Contacts+ app adds productivity to any Android

Android users: Contacts+ is a great new way to manage your contacts, making a potentially frustrating process simple and streamlined, adding productivity to your phone.

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Contacts+ is more than a contact manager

Contacts+ is more than just a contact manager though, it is also a dialer app and combines photos with information from all your connected services: WhatsApp, Facebook, Foursquare, Twitter, LinkedIn, and Google+. Contacts+ is a welcome alternative to the Andriod favorite Smartr. Since Smartr was recently acquired by Yahoo!, Contacts+ could not have come at a better time.

You can send free and regular messages without switching apps, sync pictures to your contacts, including cover photos, from Facebook and get birthday reminders.

How the app works

With optimization for both Android phone and tablets, you have the ability to sort your contacts in a variety of ways without worrying if you will be able to see all the data. You can sort by groups, favorites, smart contact (prioritization by frequency or A-Z), and search message history of your contact from one place. If you happen to have the same contact in your phone more than once, Contacts+ will sync them together to save you any confusion.

One tap opens a contact card, and then you can tap again to make calls or email them. Once the contact card is open, you can also catch up on their social media life. Leo from Contacts+ writes, “they have a sync process with Facebook and Google+, essentially users connect their accounts (authentication is performed securely through the respective service) and once an account is connected, Contacts+ links and syncs contacts based on unique identifiable information, enabling them to automatically connect your contacts and their identities.”.

New features have been added

The newest features include high res picture sync, a new black theme, T9 search in the call log, Dialer+ shortcut that can be opened over your call log/contacts screen, the ability to call back directly from the incoming message pop up and ignore accents improvements.

The only drawback is that some of the “sorting” features are a bit harder to find. You will need to tap through a couple of different options to find the ability to sort by last name, for example. But, once you get used to it, it really is a nice way to manage your contacts. Contacts+ is free in the Google Play store.

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