Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius


Rise in mobile leads to demand for custom Realtor apps

Custom iPhone apps

We opined in March that the real estate revolution was coming out of Boston, and the city hasn’t disappointed. To answer the needs of Realtors seeking to launch their own mobile apps, the team in Boston is launching customized iPhone and iPad apps for Realtors. The apps involve a setup fee and a monthly cost for hosting and support.

Clients can be given the free app that allows them to search the MLS through their specific Realtor’s app so that all pages are branded to the agent. Realtors can upload a customized logo, change the color scheme of the app, the app uses GPS so consumers can see surrounding listings, and DreamingCode handles the approval process through Apple so that the agent’s app is listed in the iTunes catalog.

Although the features are limited compared to something as robust as the mobile, Zillow or Trulia consumer app, for agents looking to own the real estate search process as much as possible, this is one way to do it. The agent apps we’ve seen look similar to each other, but it seems like the chances of a consumer downloading multiple apps for multiple agents is slim, we suspect that the number one way consumers will come in contact with the app is agents promoting their app to their clients and through their website.

Advertisement. Scroll to continue reading.

Tara Steele is the News Director at The American Genius, covering entrepreneur, real estate, technology news and everything in between. If you'd like to reach Tara with a question, comment, press release or hot news tip, simply click the link below.



  1. Stephanie Crawford

    October 20, 2011 at 11:08 pm

    I have a custom search app. It comes standard as part of my IDX (Diverse Soultions). It's nifty but it isn't a tool I'd pay extra or monthly for.

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Tech News

Skeptics of Apple products may just be swayed by this swanky new feature on the iPhone 14 lineup. Apple is impressing the masses!

Tech News

Apple releases information on new iPhone 14 lineup, AirPods Pros, Apple Watches, and exciting updates to Apple Fitness+.

Tech News

(TECHNOLOGY) Apple's launch events are always the highlight of the year. What's new in product announcements, improvements, and more? Read to find out!

Tech News

(TECH NEWS) New iPhone app helps find your iPhone so you can find your phone to phone a friend. Are you ready to play...

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.