Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Tablets

Android users are likely to be bitechtual and own iPads

What is bitechtual?

Bitechtual is probably exactly what you think it is and is a term we’ve been using thinking we made it up, but alas, there is no such thing as an original thought… the concept of Apple users buying non-Apple products and vice versa makes a user bitechtual.

Nonetheless, the iPad apparently isn’t just for Mac fans. According to Canaccord Genuity analysts, Android users are buying the iPad more frequently than Android based tablets like the Motorola XOOM or the Samsung Galaxy Tab.

Canaccord asserts that Samsung, Asus and Amazon likely pose the biggest threat to Apple’s strong global tablet position, but early iPad adoption among Android users could pose a problem for these competitors.

Why the cycle continues

The high price point for tablet apps is one reason many iPad owners could stick with the tablet, as they do not want to lose out on that investment of already having paid for apps, which could deter moving to Android tablets despite already owning an Android smartphone, thus the bitechtual cycle continues.

Advertisement. Scroll to continue reading.

“Our smartphone and handset checks indicate iPads are selling better to Android smartphone users than the current Android tablets. As a result, we argue consumers purchasing a tablet are more likely to remain in that ecosystem given higher price points for tablet applications. With our checks indicating Android smartphone consumers are choosing the iPad versus Android tablets, we believe this is a powerful trend for Apple’s growing iOS base. Therefore, we anticipate Apple should maintain dominant share of the tablet market in C2011 and C2012..”

Although the report indicates Microsoft’s Windows 8 tablets have a good chance at stealing some of iPad’s market share when they become available next year, Microsoft’s success will rely heavily on the enterprise market and many professionals are holding out for the device.

Apple’s decline in the tablet market

One note the report included that took us by surprise is that the team expect’s Apple’s stronghold on the tablet market to drop from 82% in 2010 and 56% in 2011 to only 51% in 2012, a more aggressive drop than most have projected.

Advertisement. Scroll to continue reading.

The American Genius is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.

29 Comments

29 Comments

  1. Sara Bonert

    July 13, 2011 at 9:11 am

    Bitechtual – love it! This is true in our household. Took me a little longer to understand how to use the iPad (android phone user) than my husband (iphone user) – but now I can do both whereas my husband has a hard time with my phone. And I can more educatedly say which operating system I prefer….

  2. Chase Thompson

    July 13, 2011 at 11:53 am

    Bi-Techtual… ah-mazing! I have to admit I own an iMac, iPad, Evo and PC. I think it is a real benefit to have all the platforms available to me. Although, I will say if Sprint ever gets the iPhone, it will be hard to say no.

Leave a Reply

Your email address will not be published.

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

KEEP READING!

Tech News

Skeptics of Apple products may just be swayed by this swanky new feature on the iPhone 14 lineup. Apple is impressing the masses!

Tech News

Apple releases information on new iPhone 14 lineup, AirPods Pros, Apple Watches, and exciting updates to Apple Fitness+.

Tech News

Following an unsuspected call to return to the office, Apple employees are fighting back with their own petition and proof to remain WFH.

Tech News

(TECHNOLOGY) Apple's launch events are always the highlight of the year. What's new in product announcements, improvements, and more? Read to find out!

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.