Download This Week’s Articles in One PDF
Check it out- by clicking here, you can download the entire week’s worth of articles and read it in PDF form or print it out and keep it in your bag to read while waiting for the self-important barista to get off their cell phone and take your order. Or, you could print out a copy and give it to a friend, your local board or a new agent if they’re not reading yet- it’s divided by topic and formatted for easy reading, so pass it along! Tell us in the comments who YOU are giving a copy to!
- The Continued March Toward Single Agency– what are the consequences of of how the MLS is structured now? How is Dual Agency to evolve? This impacts you.
- Define Yourself– how is “today’s” Realtor defined? Jim Duncan lays out what it should be- are you challenging yourself and others to strive for a better culture?
- The NAR Reclaims Realtor.com Series– Russell Shaw is passionate about NAR taking Realtor.com back from Move.com and asks that you get involved. Stay tuned!
- Why Are We Realtors?– is the Code of Ethics an enhancement or a barrier to your real estate career? Find out from a 26 year RE veteran.
- List ’em Right, Dog!– a real life story of a consumer’s impression of a brand based on their listings- are you in the dog house?
- The UK Way to Buy & Sell a House– Poppy shows us how differently real estate works in the UK (hint: individual agents don’t matter…).
- Freedom of the Press?– is the rhetoric used in the 24-hour tv media irresponsible? Could opinion shape the reality of a depression?
- A Fundamental Breakdown– recovering from this financial mess will be tough but we all need to breathe. And listen to these podcasts.
- Google Alerts for Twitter– if you’re using Twitter, this too is a MUST- tell it to alert you when your name (or chosen keywords) are mentioned instantly.
- SEO for Your Web Video– how Google views video is fairly mysterious, so you better read up on how it all works and how to make YOUR videos SEO friendly!
- The James Bond Guide to RSS & Real Estate Marketing– Mark Eckenrode outlines the most effective ways to surpass your competition by mastering the RSS.
- I Have Friends in Online Places– Ginger Wilcox examines what opportunities have come her way because of her involvement online, don’t miss this one.
- SocialMention is Your New Best Friend– in the era of heightened awareness of online reputations, this tool is critical in monitoring.
- RE Bloggers Stick Together– so ePerks calls Ines to pimp their products and gets the cold shoulder- do you know why?
- On the Road With Amy Chorew– Amy outlines what she’ll be bringing you at AG- a (wo)man-on-the-street pulse taker. We look forward to her series!
- Don’t Vomit on Your Guests… (Leads)– when you get an internet lead, do you pick up the phone to call and end up spewing on them?
- GroupTweet- Twitter Group Broadcasting System– haven’t you wished you could send one private message to multiple people simultaneously? Here’s good news!
- Quit Being a Valet and be THE Concierge– being a hyper-local expert instead of semi-informed metropolitan expert, you will have credibility and more business.
- Cultural Idiosyncrasies– Ines postulates the complications of selling for foreign nationals or helping international buyers, it’s more complicated than it looks.
- “So That We May Fear Less” Podcast– Michael Price interviews Brad Coy and their conversation is quite educational, take a listen.
- From the Land of Moo– find out what a Moo card is and why Teresa Boardman doesn’t leave home without them!
- 20 Things You Should Know When Writing an offer on a REO Property– Rocky specializes in REO Properties and shares his knowledge with you, starting with the offer.
- Automated Contact Systems Need Touch– technology is awesome but here are some great tips on how to keep it personal and keep clients loyal.
- QR Codes- Fear Not… Simple, Useful Technology– did you know that in seconds you can get one that points people’s cell phones to your URL?
- Business Cards SO Green, They’re Not on Paper!– it’s simple to send business cards via text message. Follow up is easy- you already have their number!
- Convert Video to iPhone, PC, PSP and More– with talk of the use of video in real estate, make sure you have all the tools in play.
- I Heart Outlook– did you know you can send mass emails at once that are personalized for each recipient? YES!
- PrintWHatYouLike.com Print Solution– tired of wasting ink by printing pages with backgrounds? This simple website lets you take backgrounds out & change font. Yay!
- ScrapBlog- Unconventional Presentation Tool– for those who don’t have the creative gene, ScrapBlog makes it easy by giving you templates, backgrounds & more.
- Collaborative White Board Online– this new tool is easy to use and makes online collaboration a snap.
Austin tops the list of best places to buy a home
When looking to buy a home, taking the long view is important before making such a huge investment – where are the best places to make that commitment?
Looking at the bigger picture
(REALUOSO.COM) – Let us first express that although we are completely biased about Texas (we’re headquartered here, I personally grew up here), the data is not – Texas is the best. That’s a scientific fact. There’s a running joke in Austin that if there is a list of “best places to [anything],” we’re on it, and the joke causes eye rolls instead of humility (we’re sore winners and sore losers in this town).
That said, SelfStorage.com dug into the data and determined that the top 12 places to buy a home are currently Texas and North Carolina (and Portland, I guess you’re okay too or whatever).
They examined the nerdiest of numbers from the compound annual growth rate in inflation-adjusted GDP to cost premium, affordability, taxes, job growth, and housing availability.
“Buying a house is a big decision and a big commitment,” the company notes. “Although U.S. home prices have risen in the long term, the last decade has shown that path is sometimes full of twists, turns, dizzying heights and steep, abrupt falls. Today, home prices are stabilizing and increasing in most areas of the U.S.”
Average age of houses on the rise, so is it now better or worse to buy new?
With aging housing in America, are first-time buyers better off buying new or existing homes? The average age of a home is rising, as is the price of new housing, so a shift could be upon us.
The average home age is higher than ever
(REALUOSO.COM) – In a survey from the Department of Housing and Urban Development American Housing Survey (AHS), the median age of homes in the United States was 35 years old. In Texas, homes are a bit younger with the median age between 19 – 29 years. The northeast has the oldest homes, with the median age between 50 – 61 years. In 1985, the median age of a home was only 23 years.
With more houses around 40 years old, the National Association of Realtors asserts that homeowners will have to undertake remodeling and renovation projects before selling unless the home is sold as-is, in which case the buyer will be responsible to update their new residence. Even homeowners who aren’t selling will need to consider remodeling for structural and aesthetic reasons.
Prices of new homes on the rise
Newer homes cost more than they used to. The price differential between new homes and older homes has increased from 10 percent traditionally to around 37 percent in 2014. This is due to rising construction costs, scarcity of lots, and a low inventory of new homes that doesn’t meet the demand.
Are Realtors the real loser in the fight between Zillow Group and Move, Inc.?
The last year has been one of dramatic and rapid change in the real estate tech sector, but Realtors are vulnerable, and we’re worried.
Why Realtors are vulnerable to these rapid changes
(REALUOSO.COM) – Corporate warfare demands headlines in every industry, but in the real estate tech sector, a storm has been brewing for years, which in the last year has come to a head. Zillow Group and Move, Inc. (which is owned by News Corp. and operates ListHub, Realtor.com, TopProducer, and other brands) have been competing for a decade now, and the race has appeared to be an aggressive yet polite boxing match. Last year, the gloves came off, and now, they’ve drawn swords and appear to want blood.
Note: We’ll let you decide which company plays which role in the image above.
So how then, does any of this make Realtors the victims of this sword fight? Let’s get everyone up to speed, and then we’ll discuss.
1. Zillow poaches top talent, Move/NAR sues
It all started last year when the gloves came off – Move’s Chief Strategy Officer (who was also Realtor.com’s President), Errol Samuelson jumped ship and joined Zillow on the same day he phoned in his resignation without notice. He left under questionable circumstances, which has led to a lengthy legal battle (wherein Move and NAR have sued Zillow and Samuelson over allegations of breach of contract, breach of fiduciary duty, and misappropriation of trade secrets), with the most recent motion being for contempt, which a judge granted to Move/NAR after the mysterious “Samuelson Memo” surfaced.
Salt was added to the wound when Move awarded Samuelson’s job to Move veteran, Curt Beardsley, who days after Samuelson left, also defected to Zillow. This too led to a lawsuit, with allegations including breach of contract, violation of corporations code, illegal dumping of stocks, and Move has sought restitution. These charges are extremely serious, but demanded slightly less attention than the ongoing lawsuit against Samuelson.
2. Two major media brands emerge
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