Moby and SafePlace
Vancouver based Moby is a personal safety app for your smartphone that uses location-based technology to help keep you safe by offering one-touch alerts that contacts your emergency contacts if you’re in trouble, offers check-ins and tracking that only your selected contacts can see (it’s not just for Realtors). It is perfect for the solo agent because you never know when you’ll be in a home alone with a creeper, or worse, we’ve all had to go to some shady parts of town for business. It’s a great tool for new agents who don’t have that sixth sense yet, solo agents, or just for teams that want to make sure everyone is safe and has an emergency button.
SafePlace exists to end sexual and domestic violence through safety, healing, prevention and social change. They are located in Austin and provide safety for individuals and families affected by sexual and domestic violence, helps victims in their healing so they can move beyond being defined by the crimes committed against them, and become Survivors and promotes safe and healthy relationships for the Prevention of sexual and domestic violence. They also work with others to create change in attitudes, behaviors and policies that perpetuate the acceptance of, and impact our understanding and responses to, sexual and domestic violence.
How is Moby helping SafePlace?
Moby is on the verge of launching their new Android and iPhone app as they’ve supported Blackberry for years. In an effort to raise awareness for their product and to raise funds and awareness for SafePlace, Moby has launched WhatIsMoby.com where people like you can sign up to be notified when the new apps are available and with every sign up, they’ll donate $1 to SafePlace in an effort to raise a much needed $5,000 for the organization. When you submit your email, you’ll get a unique URL to share with friends and family that puts you into a drawing for an iPad 2 if three of your friends sign up for the alerts as well.
It’s a win, win, win! You get to know first when their app is released, they get to tell you their good news, and SafePlace gets a fat donation, and they are asking for your support.
Why didn’t Moby just throw a SXSWi party?
Moby, an AG advertiser, contacted us prior to their arrival at SXSWi as we are based in Austin and asked us to connect them with a non-profit that was in line with their goals of protecting individuals and family. We knew that SafePlace is a solid charity that always needs help, and without question, they jumped to help.
We asked what their motivation was and Rob Goehring, VP of Product Management and Marketing at Moby said that instead of funneling money into booze in Austin (which is the standard marketing tactic at SXSWi) and take from the community, they wanted to help put money back into the city. The Moby team even went so far as to spend time with SafePlace, tour the facilities and learn about their needs. As Austinites, we rarely hear of anyone putting back IN to the city surrounding southby, we are very grateful for the concept and help!
Moby has really low turnover of employees because their ethos is to give back and they were founded to help people and they feel like all companies should be run in a way that gives back to those with less.
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