AddressReport (formerly Rentenna) and Trulia are the only two real estate brands showcased as partners for Yelp’s new API platform, which means the grands got access to the data app months before it went live today and will feature Yelp data natively in their offering. Other brands involved are Mercedes Benz, Volvo, Microsoft, Eat 24, DuckDuckGo, and Wildcard.
In their announcement, Yelp mentioned real estate startup, AddressReport, by name, calling it “cutting-edge” (which sounds like our proclamation of the company being “ambitious” and “genius”), and the Yelp data will power the brand’s “Life” section:
And here is how Trulia will be utilizing the newly integrated data as an API partner:
AddressReport shares their test data with us
The most exciting part of the Yelp API is the endless amounts of data brands will have access to. AddressReport shared their results with us based on tests they’ve been running as early partners in the program:
- Monday, July 21 – Monday, Sept 8 (7 week period prior to Yelp integration): 2.4 percent of users who viewed an address report engaged with that report’s “Life” section.
- Monday, Sept 15 – Monday, Nov 3 (7 week period post Yelp integration): 9.4 percent of users who viewed an address report engaged with that report’s Yelp-powered “Life” section.
That’s an engagement lift of 292 percent. Wow. That’s called proof in the pudding. You’ll soon see this kind of data feeding other sites, and we suspect engagement will improve just as AddressReport saw.
In a statement, Yelp said they are “committed to providing a robust and unparalleled local search experience via the Yelp API. Our goal is to make sure that every developer can get what they need in terms of local search and data to build, launch, and improve their apps. Whether tinkering with a side project, launching a new startup, scaling a company, or working at a large public company, Yelp will be a resource for all developers. In addition, for those who would love to use Yelp content but may not have the technical prowess to build something from scratch, don’t worry. We will be launching ‘off the shelf’ tools so that anyone can get the Yelp data they need to power their experiences.”
Consumers’ thirst for data
Consumers are thirsty for data, but more importantly, they’re desperate for data that is integrated and easy to view. Aesthetics matter, and their first two showcase partners prove how it can be done well. Yelp will be opening up the program slowly and adding more developers throughout the year, so if your brokerage or brand is interested, check out the Yelp Developers Site or send your tech team there to find out how to get your hands on this data*. To use a tired cliche, this raises the bar, and we suspect that consumers will come to expect this feature when searching for real estate.
*We invite you to reach out to us if your company will become an API partner.