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Real Estate Associations

NAR ad campaign aims to show importance of Realtors amid COVID-19

(REAL ESTATE ASSOCIATIONS) The NAR have run ad campaigns in the past about the importance of Realtors, and things are no different even in the midst of COVID-19.

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Last year, the NAR launched its new ad campaign titled “That’s Who We R” with the goal of promoting Realtor values in local communities both in residential and commercial properties. In light of the coronavirus pandemic, the real estate market has experienced changes along with the rest of the economy. We followed up with NAR Chief Marketing and Communications Officer, Victoria Gillespie on the state of the campaign since the COVID-19 outbreak.

“We have been working diligently with our agency partner Havas to ensure that the Consumer Ad Campaign (CAC) is responsive to the current environment and directly addressing the concerns of both Consumers and Members,” said Gillespie. “When it comes to our mass advertising (TV), we are currently fast tracking a new message that will speak to how REALTORS® are continuing to actively help Americans achieve their dreams of property ownership, even in uncertain times, with an optimistic look toward the future.”

Gillespie also explained how the campaign is producing new national radio spots and working with other content partners to share the ways in which Realtors are addressing recent housing issues such as advocating to Congress, to fighting for homeowners, and advising consumers directly. The NAR hosted an interactive online Q&A featuring President Vince Malta to answer questions largely catered towards first time homebuyers (the main target of the campaign).

NAR is also focusing on social media messaging by highlighting the value of Realtor expertise during uncertain times.

“Real estate has changed, however the dream has not and REALTORS® are still trusted advisors. We have transformed the way we do buying/selling with the same commitment to consumers; however, our lane and our voice is broader than that,” explained Gillespie.

“REALTORS® fight for mortgage relief, emergency loans, e-notaries and more. REALTORS® are good neighbors helping in communities across the country. Consumers will remember those brands and businesses that are doing something during and after this pandemic and will reward them with loyalty and future business.”

Staff Writer, Allison Yano is an artist and writer based in LA. She holds a BFA in Applied Visual Arts and Minor in Writing from Oregon State University, and an MFA in Fine Art from Pratt Institute. Her waking hours are filled with an insatiable love of storytelling, science, and soy lattes.

Real Estate Associations

New webinars on preventing property abandonment and vacancies

(REAL ESTATE ASSOCIATIONS) NAR is running a four-part series to help real estate professionals be part of the solution to prevent building abandonment and vacancies.

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Starting on Aug. 11, and running through Sept. 8, NAR is offering a four-part webinar series to help real estate agents prevent building vacancies and abandonment in light of businesses and people being unable to pay their mortgage and rent.

NAR is collaborating with local government officials and the Center for Community Progress to address the impending swell of property vacancy and abandonment in the United States, as the pandemic rolls on, and businesses and people are scrambling to pay their property expenses. Evictions, business closures, and abandonments have begun, both state and federal government seem to be floundering at coming up with a single, consistent way to prevent mass evictions and related problems.

NAR has been investing in these conversations and trying to help developers and landlords become part of the solution to prevent vacant and abandoned buildings from staying empty and according to the NAR press release, “The program and webinar series are part of a collaboration with the Center for Community Progress, whose mission is to foster strong, equitable communities where vacant, abandoned, and deteriorated properties become assets for neighbors and neighborhoods.”

This webinar series is a continuation of the Transforming Neighborhoods initiative. In this initiative, NAR Realtors are working with community partners to explore and address the underlying reasons properties are abandoned and remain vacant. They want to help prevent this scenario, while supporting community transformation, by putting a plan to rehabilitate buildings and create assets for the communities they are in, thereby helping the neighborhoods become or remain healthier and more vibrant.

NAR President Vince Malta, broker at Malta & Co., Inc., in San Francisco, CA., elaborates on the role Realtors® play in rebuilding communities in the aftermath of the pandemic.

“As the nation grapples with the economic fallout of this pandemic alongside a once-in-a-generation opportunity to address inequity and injustice in our society, Realtors® have been instrumental in helping our neighborhoods move forward while emphasizing that a better future begins with stable communities and equal access to housing for all Americans.”

While the first part of the four-part series has aired Tuesday, here is the remaining schedule:

Code Enforcement – A Tool for Preventing Vacancy and Abandonment
August 25, 2020; 2 p.m. EDT

WEBINAR HIGHLIGHTS

  • Lessons from 2008 Great Recession and assumptions for the future
  • What is strategic code enforcement
  • How can strategic code enforcement prevent property decline caused by the COVID-19 crisis
  • Using neighborhood conditions to inform effective, efficient and equitable code enforcement strategies
  • REALTORS® as partners in preventing vacancy and abandonment

Transferring Vacant and Abandoned Properties
September 1, 2020; 2 p.m. EDT

WEBINAR HIGHLIGHTS

  • Making the connections between property tax enforcement, vacancy, and neighborhood stabilization
  • Efficient, effective, and equitable delinquent property tax enforcement systems
  • Innovative uses of code lien systems
  • REALTORS® working with local government

Land Banking – Returning Properties to Productive Use
September 8, 2020; 2 p.m. EDT

WEBINAR HIGHLIGHTS

  • Land banking – what is it?
  • How land banks can be most effective in community revitalization
  • Land banking as a tool neighborhood stabilization during economic crisis
  • Successful partnerships between REALTORS® and land banks

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Real Estate Associations

NAR urges HUD to withdraw misguided proposal on equal housing

(REAL ESTATE ASSOCIATIONS) NAR calls on HUD to reconsider their position concerning who can submit claims, there may be too many faulty claims and slow the help to those in need.

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The NAR requests that The HUD withdraw its amended proposal of the Fair Housing Act’s disparate impact standard as deeply rooted systemic discrimination has the potential to result in tons of unintentional inequity claims.

The Department of Housing and Urban Development (HUD) received a request yesterday from The National Association of Realtors (NAR) asking them to withdraw its recent proposal amending the “Disparate Impact” rule.

NAR believes that while the proposal is a needed and welcomed change, written in August 2019 to amend the HUD’s interpretation of the Fair Housing Act’s disparate impact standards meant to close a segregational gap, (highly-segregated neighborhoods, unfair treatment for people of color, credit inequality, etc.), the proposal creates separation instead of unity between U.S citizens and the NAR, it’s businesses and Realtors, by implementing rules that allow for an overwhelming amount of disparate impact claims.

In support of the August proposal, HUD’s secretary Ben Carson stated, “There is a lack of affordable housing in America today. This proposed rule is intended to increase legal clarity and promote the production and availability of housing in all areas while making sure every person is treated fairly under the law.”

The change to the Disparate Act opens the door for more claims reporting unequal treatment and/or discrimination intentionally. The theory here is not that deeply rooted systemic oppression can be stopped, but that maybe the easier accessibility to submit a claim will force Realtors to make lawfully supported decisions based on industry standards instead of opinions, ultimately holding Realtors who ignore ethical guidelines accountable.

Without the organization receiving the necessary tools and education required to make an impactful change, it will likely result in an overwhelming amount of unintentional discrimination claims. It is also important that the NAR holds the ability to protect its Realtors, their liberty, and rights to a free real estate market.

While it might seem ridiculous of them to ask the HUD to work collaboratively on the Disparate Act in order to provide equal housing, and fair treatment and support of both the NAR and U.S citizens, it’s a necessary business move on behalf of the NAR.

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Real Estate Associations

NAR supports economic inclusion for equal housing opportunities

(REAL ESTATE ASSOCIATIONS) The NAR is pushing to insure anyone who wants a home can get one through a combination of economic inclusion, and eliminating implicit bias.

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The National Association of Realtors® is working with the U.S. Chamber of Commerce’s Equality of Opportunity that addresses accessibility to housing based on economic inclusion. NAR CEO Bob Goldberg said,

“We believe that building a better future in America begins with equal access to housing and opportunity. With ongoing residential segregation contributing to many problems in our society, NAR recognizes that this nation cannot achieve true economic equality without first achieving true equality in housing. Our commitment to this cause and to Fair Housing has only strengthened in response to recent tragedies in America.”

What is economic inclusion?

According to the FDIC, economic inclusion describes the efforts to bring underserved communities into the financial mainstream. This could include things like making sure consumers have access to bank accounts and financial services; protections against discriminatory lending practices; and other types of consumer protections. Although the FDIC’s efforts seem to focus on unbanked and underbanked consumers, economic inclusion reaches around to all financial transactions, including housing.

Research from the Brookings Institution cites barriers to economic inclusion as slowing economic growth in local communities. Giving underserved communities access to financial products and opportunities actually spurs the local economy. The government bears the weight of services for the underserved. For example, childhood poverty costs the U.S. economy about 4% of the GDP annually. Nationwide, that is about $500 billion a year. Economic inclusion gives people a way out. It’s not a hand-out, but education and opportunities to change the future.

The NAR is making real change for the underserved

Last week, it was announced that the NAR introduced tools that would reduce implicit bias. Goldberg said, “NAR has spent recent years reexamining how our 1.4 million members can best lead the fight against discrimination, bigotry, and injustice.” The NAR isn’t just talking about it. They’re putting their money behind inclusion, and preventing unfair housing practices. These kind of changes matter for everyone.

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