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Op/Ed

Revolutionize how you hire photographers with The H Hub

(OPINION / EDITORIAL) Photographers, H Hub is the community for you to build your brand, build others brands, and get paid fairly for your work.

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Photographer with camera pointing toward the viewer in an urban setting, that can gather on The H Hub.

The H Hub is a community-driven platform that’s changing the way brands hire photographers.

Say goodbye to the days of struggling to find high-quality creative professionals – this platform only hosts the cream of the crop and makes it quick and easy to get the content you need for your project.

Unlike platforms like Upwork or Fiverr, which cater to a wide array of freelance fields, The H Hub is designed with photographers specifically in mind. Take one look at the site and you’ll see why the company says it’s “Creators First” – since the release of their “Job Board” feature in 2019, The H Hub has brought over $1 million to aspiring creators from all over the country.

Founded in 2016 by veteran marketer James Cole, The H Hub has always been centered around community connections. Cole believes that creators and brands are two pillars supporting the same structure; neither can stand without the support of the other. With creative freelancers becoming increasingly undervalued in the pandemic-era economy, this is a sentiment we should all be getting behind.

Here’s what I like best about the platform:

The community is extensive
With over 40,000 high-vetted photography professionals across the country to choose from, you’ll never be limited in your options.

The platform is easy to use and streamlined
From submitting a post to signing a contract to payment, everything on The H Hub is pleasantly user-friendly. If you do happen to find yourself confused about the process, there are curated visual resources to help you through it.

It’s made with photographers in mind
The engaging aesthetic and clean design of the site reminds you that the platform was developed with artists in mind. There are visual aids for almost everything, and you can select photographers based on visual style, which I love.

It’s quick
Expect to hear pitches from photographers in under 24 hours. Coupled with how streamlined the platform is, you can get quality content (and pay the artist!) in no time.

IT’S FREE
No hidden fees. No upfront cost. The H Hub is actually – believe it or not – 100% free to use. This means you’re paying the photographer directly and spending nothing for service of connecting with them.

In an economy that is only becoming more gig-centric by the day, The H Hub and other platforms like it will become an essential part of hiring creatives in the years to come.

If you are an artist, I strongly urge you to consider The H Hub as an alternative to other freelance platforms if only so that you don’t collect only 80% of what you should be making. As companies dissolve more full-time in-house creative positions and the freelance market becomes increasingly saturated, we’re going to need all the extra wages we can get.

Anaïs DerSimonian is a writer, filmmaker, and educator interested in media, culture and the arts. She is Clark University Alumni with a degree in Culture Studies and Screen Studies. She has produced various documentary and narrative projects, including a profile on an NGO in Yerevan, Armenia that provides micro-loans to cottage industries and entrepreneurs based in rural regions to help create jobs, self-sufficiency, and to stimulate the post-Soviet economy. She is currently based in Boston. Besides filmmaking, Anaïs enjoys reading good fiction and watching sketch and stand-up comedy.

Op/Ed

The simultaneous flop and success of house flippers in COVID-19

(OPINION / EDITORIAL) House flipping is flopping this quarter… but house flippers are still filling their pockets! What’s going on?

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Older, beat up interior of a house ready for house flippers to start work.

‘Well, now that all my pleasant distractions are gone, I’ll definitely get to the grinding, difficult projects I’ve been putting off’, said… Well, everyone middle class and up during this pandemic.

It’s not a bad thing to be an optimist (or so I’m told). Something something, opportunity and crisis are the same in Chinese, except Chinese is not technically an actual language, and also
that’s not even true, and also diminishing returns on motivation are to be expected considering he general rise in stress amongst us 99%ers during these plague-ridden days.

Unsurprisingly, that means we’ve been seeing a drop in people willing to tread through the process of buying, oversee the remodeling of, and selling a house for profit. Considering I could
barely will myself to rearrange my bedroom after my nightly round of anti-maskcne treatments, I’m not too shocked.

COVID-19 proper and the layoffs surrounding the virus’ spread are hitting manual laborers hardest, increasingly leaving would-be flippers without the skilled professionals they need to realize their before/after visions, and idealists further down the financial ladder are reconsidering their investment priorities in the face of their own challenges.

As much sense as this makes, it is always nice to have trustworthy data to back up my ramblings. Check out the numbers from ATTOM Data Solutions:

US Fix and Flop Finance Trends

US Home Flipping Profit Trends

US Home Flipping Trends

What did surprise me about the latest trends though is that while numerically, fewer flips are occurring, monetarily fewer flips’ funds are filling fortunes faster! In other, less tongue-twisty words, the houses that are being flipped successfully are bringing even more profit. “Home-flipping again generated higher profits on less transactions across the United States in the third quarter of 2020 as investors continued to make more money on a declining number of deals,” Chief Product Officer, Todd Teta, of ATTOM Data Solutions lets us know.

Best guess here (or my guess, which is really the same thing) is that more experienced house flippers with COVID-proofed access to more resources—networks, funds, quality libations, et cetera have leveraged said advantages and raised the average accordingly. Kudos! The bulk of six-figure profits settled in California and the Pacific Northwest, while Texan metropolises and cities in the South saw lower profits in the teens, and as a Texan myself, I’m slightly saddened… But winning is winning no matter the margin.

What is it we can learn here? I say the lesson is the same we’ve been seeing since we first decided a fistful of gold was better than a fist full of berries—those who already have better tend to do better. Whether my musings hold true still remains to be measured, but no matter what the data shows, to all house flippers, breaker trippers, and hot toddy sippers out there… Best of luck, and I salute you.

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Op/Ed

5 secrets to a more productive morning in the office

(EDITORIAL) Productivity is king in the office, but sometimes distractions and other issues slow you down. So what can you do to limit these factors?

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distractions stop productivity

Regardless of whether you’re a self-proclaimed morning person or not, more efficient mornings can be catalytic in your daily productivity and output. The only question is, do you know how to make the most of your mornings in the office?

5 Tips for Greater Morning Productivity

In economic terms, productivity is a measure of output as it relates to input. Academics often discuss productivity in terms of a one-acre farm’s ability to produce a specific crop yield, or an auto manufacturing plant’s ability to produce a certain number of vehicles over a period of time. But then there’s productivity in our personal lives.

Your own daily productivity can be defined in a variety of ways. But at the end of the day, it’s about getting the desired results with less time and effort on the input side. And as a business professional, one of the best ways to do this is by optimizing your morning in the office.

Here are a few timely suggestions:

  1. Eliminate All Non-Essential Actions

    Spend the next week keeping a log of every single action you take from the moment your eyes open in the morning until you sit down at your desk. It might look something like this:

    • Turn off alarm
    • Scroll through social media on phone
    • Get out of bed
    • Eat breakfast
    • Take shower
    • Brush teeth
    • Walk dog
    • Watch news
    • Browse favorite websites
    • Starbucks drive-thru
    • Arrive at office
    • Small talk with coworkers
    • Sit down at desk

    If you do this over the course of a week, you’ll notice that your behaviors don’t change all that much. There might be some slight deviations, but it’s basically the same pattern.

    Now consider how you can eliminate as many points of friction as possible from your routine. [Note from the Editor: This may be an unpopular opinion, but] For example, can you skip social media time? Can you make coffee at home, rather than drive five minutes out of your way to wait in the Starbucks drive-thru line? Just doing these two things alone could result in an additional 30 minutes of productive time in the office.

  2. Reduce Distractions

    Distractions kill productivity. They’re like rooftop snipers. As soon as they see any sign of productivity, they put it in their crosshairs and pull the trigger.Ask yourself this: What are my biggest distractions and how can I eliminate them?Popular distractions include social media, SMS, video games, news websites, and email. And while none of these are evil, they zap focus. At the very least, you should shift them to later in the day.
  3. Set Measurable Goals and Action items

    It’s hard to have a productive morning if you don’t have a clear understanding of what it means to be productive. Make sure you set measurable goals, create actionable to-do lists, and establish definitive measurements of what it looks like to be efficient. However, don’t get so caught up in the end result that you miss out on true productivity.“There’s a big difference between movement and achievement; while to-do lists guarantee that you feel accomplished in completing tasks, they don’t ensure that you move closer to your ultimate goals,” TonyRobbins.com mentions. “There are many ways to increase your productivity; the key is choosing the ones that are right for you and your ultimate goals.”In other words, set goals that are actually reflective of productivity. In doing so, you’ll adjust your behavior to come in proper alignment with the results you’re seeking.
  4. Try Vagus Nerve Stimulation

    Sometimes you just need to block out distractions and focus on the ask at hand. There are plenty of ways to shut out interruptions, but makes sure you’re also simultaneously cuing your mind to be productive. Vagus nerve stimulation is one option for doing both.Vagus nerve stimulation, which gently targets the body’s vagus nerve to promote balance and relaxation, while simultaneously enhancing focus and output.
  5. Optimize Your Workspace

    Makes sure your office workspace is conducive to productivity. This means eliminating clutter, optimizing the ergonomics of your desk, reducing distractions, and using “away” settings on apps and devices to suppress notifications during work time.

Make Productivity a Priority

Never take productivity for granted. The world is full of distractions and your willpower is finite. If you “wing it,” you’ll end up spending more time, energy, and effort, all while getting fewer positive results.

Make productivity a priority – especially during the mornings when your mind is fresh and the troubles of the day have yet to be released in full force. Doing so will change the way you operate, function, and feel. It’ll also enhance tangible results, like income, job status, and the accolades that come along with moving up in your career.

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Op/Ed

Want to move past your burnout? Stop using multiple lists

(EDITORIAL) How my evolving understanding of “burnout” helped me learn an important distinction between being busy and being productive.

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too busy to burnout

When I used to hear the word “burnout” I would picture the freaks from the gone-much-too-soon series, Freaks and Geeks, as they would bum around outside, smoking in between classes. Now when I hear the word “burnout,” I think of myself a few years ago as my brain was being fried by life.

I wasn’t smoking between classes, rather running around like a chicken with its head cut off trying to figure out how to manage all of my tasks at hand. I’d make a to-do list, see everything I had to do, and drown in overwhelm.

I’d spend my days fretting over how busy I was, and nights catching up with friends via phone, talking about how busy I was and how there just wasn’t enough time in the day.

Notice that nowhere in here was I actually doing anything productive. I fell into a vicious hole of being so consumed with how much I had to do, I wasn’t taking the time to do anything but stress.

At first, it made me feel interesting and somewhat important that I had so much going on. I quickly realized that no one cares and it’s not that interesting (I also quickly remembered how much I love to just relax and not have something planned every day of the week).

This is where I learned the of the most important lessons to date – being busy does not equal being productive.

It got to a point where I was running on fumes and eventually had this epiphany that how I was operating was doing nothing to help me. This was in part brought on by seeing someone close to me behave the same way, and I was able to actually look at how defeating it was.

From there, I made it a point to change my tune. Instead of wasting time writing and re-writing to do lists, I challenged myself to make one master to do list and accomplish at least one item upon completion of writing the list. This helped shake off the cobwebs and I was able to feel a bit of weight off of my shoulders.

The ideas surrounding the hustle mentality had me so consumed and all I was doing was hustling my way to nowhere. After feeling the burnout, seeing someone else operate that same way, and seeing that hustle mentality mocked, I was finally able to break free and get stuff done.

And, guess what? I have even more to do now, but feel more calm and collected than ever. I just have to repeat the mantra: Being busy does not equal being productive. Being productive – especially in silence – is so much better and much more rewarding.

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