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Op/Ed

These two innovative real estate tech companies should merge

(REAL ESTATE TECH) There are two real estate startups that are innovating in a similar space, and their coming together would make them an unavoidable force in the industry.

real estate tech

Famous duos permeate every aspect of life. Peanut butter and jelly, Sunny and Cher, Avocado toast and millennials…. The list goes on. One of the more infamous duos the housing market has seen in the last decade is renting homes and potential home buyers.

BUT. What if…

What if Keyo and Poplar by Onerent teamed up made the best duo of all time *AND* found a way to get people motivated to buy??

I suppose I should explain the two players of my perfect-world dream team.

Player one: Keyo

Keyo is a renter-focused property management tool that is a one stop shop for all things leasing. Applications, background checks, digital contract management, rent payment, maintenance request, you name it, Keyo provides it. Including, the pièce de résistance, the ability to report rent payments to credit bureaus which rewards tenants by improving their credit.

Player two: Poplar Street by Onerent

Poplar Street is a feature of Onerent. Onerent is also property management tool but focuses more on the homeowner. Onerent markets the property, schedules showings, qualifies applicants and creates the lease. Poplar Street is their golden goose. Poplar allows renters to get 20% of their rent back to help them buy a house.

A renter rents a house through Onerent and uses Poplar Street while doing so. Then, when they’re ready to buy, they use Onerent as their buyer’s agent and are cut a check for their Poplar Home Savings within a week after close of escrow.

I propose a merger!

Okay, hear me out. I know each of these property management tools have their flaws. For one, the exist on opposite coasts. That and whatever else aside (QUIT TRYING TO CRUSH MY DREAMS), this could be the dream team of the home buying for the future.

You take a property management tool that focuses on the renter and helps them build their credit which is a necessary component of purchasing a home and combine it with a property management tool that focuses on the landlord and helps renters to build up a money to make a sizeable dent in purchasing a home.

Y’all. This would solve a huge problem. It would be an incredible solution to a growing problem and the best part is it doesn’t matter how it happens, so long as it does.

Whether Keyo acquired Poplar Street/Onerent or it goes the other way, or the two just decide to be pals and work out a contract – I’m neither a Realtor, nor a homeowner, nor a business lady – this could be the solution to so many housing market problems and the beginning of the world’s best duo. It would be a meaningful marriage for renters! I hope this happens soon, and that I’m invited to the wedding!

Written By

Kiri Isaac is the Web Producer at The American Genius and studied communications at Texas A&M. She is fluent in sarcasm and movie quotes and her love language is tacos.

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