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Homeownership

Older boomers are taking over the housing market

(HOMEOWNERSHIP) New data from the NAR shows that older boomers are taking over the housing market in more ways than one.

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Times, they are a changin’

The National Association of Realtors have released data confirming what we all could probably guess, people with equity and secure income are more likely to buy homes.

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However, the numbers are in, and it is a bigger difference than we thought.

Boomers making their comeback

The first bit of big news is that Baby Boomers, older Boomers in particular make up a larger proportion of home buyers than in the past. Folks aged 62 to 70 made up 14 percent of total home buyers in 2016, not to mention 21 percent of single female buyers.

That range is also more likely to prioritize personal use rather than investment in their real estate purchases:

19 percent cite retirement as their reason for purchase, with a further 19 percent motivated by the desire to live closer to family and friends.

Older buyers are also the most willing of any demographic to move long distances, at a median move distance of 25 miles, and are more likely to buy long-term, with 31 percent of buyers stating that they don’t plan on moving again and expect to live in their new home permanently.

Plot twist

That’s where things get interesting. Despite being the most active home buyers in the marketplace, the household income of buyers in the 62 to 70 range is meaningfully lower on average than the median income of buyers overall, $76,800 to the median $88,500.

Older Boomers offset short income with comparatively higher equity.

Over half (56 percent to be exact) of buyers use proceeds from the sale of a previous residence to fund their down payment, and 6 percent take funds from an IRA. They’re also the most likely demographic to have saved for a home for more than 2 years.

Role reversal

Bigger news, while older buyers are typically more conservative buyers, tougher and more demanding than the darn kids who won’t get off their lawns, older Boomers seem to be reversing that trend.

Boomers aged 62 to 70 aren’t just the most active home buyers in the marketplace, they’re the most likely to be happy with the purchase process.

Boomers reported a remarkable 91 percent satisfaction rate. They’re also the least likely to describe the paperwork as a difficult step, and most likely to state they made no compromises on their home purchase.

Bigger yet – older folks are looking to sell.

They’re the second most active home sellers in the marketplace, making up 21 percent of sellers overall. Boomers sell for the same sorts of reasons they buy: 21 percent because of retirement, and 26 percent to be closer to family and friends. As indicated by their buying patterns they also have the highest equity of any demographic at 36 percent, an average cash value of $60,000.

New target

People are living longer, working longer and making money longer.

Sales and marketing tends to emphasize younger demographics, but it’s increasingly clear that those looking to buy and looking to sell should both be looking for the oldest folks in the room.

#BoomerTarget

Matt Salter is a writer and former fundraising and communications officer for nonprofit organizations, including Volunteers of America and PICO National Network. He’s excited to put his knowledge of fundraising, marketing, and all things digital to work for your reading enjoyment. When not writing about himself in the third person, Matt enjoys horror movies and tabletop gaming, and can usually be found somewhere in the DFW Metroplex with WiFi and a good all-day breakfast.

Homeownership

Hilarious things left behind when people move out of their house

(HOMEOWNERSHIP) People often forget what changes and additions they’ve made to a house until it is too late. This Twitter thread is a hilarious reminder to take everything with you when you leave.

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hidden in house

There are moments when social media brings people together and gives us comedy gold. Have you ever left something behind when you moved, something that while maybe not so crucially important to you, will definitely offer an interesting insight into your life? Such as a message written behind a wall, or a note hidden in an air duct? Well a twitter thread posted earlier this week opened up Pandora’s box for amusements on this topic and some of these are just getting stranger and stranger.

The original poster, @KaylaKumari, brought it up originally when she asked her mother, who had just recently moved out of her last home, if she’d uninstalled the special fire alarms that she recorded in her voice yelling, “GET OUT OF THE HOUSE BECAUSE MOM’S CANDLES CAUGHT THE HOUSE ON FIRE”. A perfect line, short and succinct. Now some poor family is going to have a fire and some woman’s voice will be ushering them out instead of an alarm. Hopefully there won’t be too much confusion there.

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My parents sold their house like a month ago but my mother JUST realized she did not uninstall the special fire alarms she had put in that are a recording of her own voice screaming at me and my sister to “GET OUT OF THE HOUSE BECAUSE MOM’S CANDLES CAUGHT THE HOUSE ON FIRE”

After that, the tweets and retweets just kept coming. Some of them mostly relating to habits or forgotten moments. In four days, the post has gotten over 17K retweets and/or comments and some of these are gems.

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A lot of people seem to enjoy feeding wildlife as well. Lots of fun shocks to go around. I would recommend however, to disclose that upon sale of the house so you don’t get sued. But this just goes to show that social media can be nice sometimes. A nice uplifting moment in our days.

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Homeownership

Get your DIY home renovations sent directly to your home with Outfit

(HOMEOWNERSHIP) The pandemic has inspired many to upgrade their home (now office) – and Outfit’s service sends custom DIY kits directly to your door.

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Home renovations in progress - person on hands and knees measuring out lines of walls with hammer.

Everybody’s home is feeling a little extra lived-in these days, so it’s no surprise that home renovations are seeing a spike in popularity. While the internet is a veritable stockpile of information, it can be hard to know where to start when making changes to your living space. It’s a problem that Outfit, a DIY renovation service, hopes to fix.

Outfit provides a self-proclaimed “DIY renovation in a box”, and, to their credit, that’s pretty much what their product is: A customized kit with everything you need to make your desired changes to your home. Purportedly, the “everything” aspect is pretty literal; you’ll receive anything from materials to tools depending on your needs, and a companion app guides each aspect of your renovation with tips, walkthroughs, and visuals.

The app is actually a wonder in and of itself. You’ll find the aforementioned walkthroughs and strategies for your space here, but you also have the option to reach out for renovation support from Outfit staff. Should you find yourself face-to-face with a wire you didn’t anticipate, for example, you can snap a photo of the culprit and send it off via the app for an all-clear before proceeding. It’s a delightfully simple solution to the problem of the amateur renovation process.

Incidentally, the lack of price range listed on Outfit’s website inspires trepidation. However, Ian Janicki, the CEO and founder of Outfit, confirmed that the service is priced based on your space and project parameters.

“We evaluate your space and then determine a quote,” says Janicki. Honestly, that’s probably for the best; with the sheer number of moving parts required for any renovation project, being able to pinpoint the necessary materials and resourcesand the appropriate cost thereofis a far better alternative to preset options.

Outfit stands as a cool solution for the average homeowner, but the implications of using this service to prepare or remodel a home for sale are especially intriguing. In theory, having a kit that contains everything one needs to dress up a room or make a house sellable could cut down on waste materials, and brokers might even be able to rope in deals contingent on the effective use of Outfit by the selling (or even purchasing) party.

In short, Outfit is a super cool concept that coincides perfectly with these turbulent times. If you’re interested in renovating any time soon, hit them up for a quote.

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Homeownership

Help clients calculate moving costs in seconds

(HOMEOWNERSHIP) Thinking about skipping town? There are a dozen factors to make the decision, but this new tool can help predict whether moving is right for you!

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moving day

“Go where the money is.”

It’s good advice—after all, if you have a doctorate in gathering fruit, your childhood Alaskan home probably isn’t the best place to stay and utilize everything you learned interning in the watermelon industry.

But sometimes moving to earn/save money doesn’t work out.

I wouldn’t begrudge someone moving from NYC to Marfa, TX for following their dreams of a simpler life full of UFO-themed merchandise and X-Files references. If they left expecting to find the same level of public transportation in rural Texas, and didn’t factor in purchasing a car, paying for gas, insurance, and title fees, well. That’s a side-eye’in.

Obviously, no one can ever be 100% sure what’ll happen on big moves in life that don’t involve its conclusion, but realtors CAN help others to help themselves be a little more informed and much more confident.

Where information about the pros and cons of packing up and switching zipcodes for work is concerned; moving company, Move Buddha, has an app for that.

It’s a cute quiz that asks a few gently pointed questions about prospects’ networks, salary expectations, child involvement, spouse involvement, ect: all adding up to the big question made up of several little questions that you can’t ask yourself whilst maintaining your professionalism. That question is: Do you know what you’re doing?

P.S. According to the stats offered in their blog post about the app, if one half of a couple is moving to be with a partner for THEIR new job…there’s a 66% chance that the couple doesn’t know what they are doing.

P.P.S. It let me know that I wouldn’t be saving nearly as much money as I thought moving back to Fort Worth proper to keep up the game of ‘Let’s steal each others clothes and home goods’ I have going with my mother, so that’s definitely something to think/chew through a few pens about.

All in all, this tool, while definitely a promotional accessory for its parent company above all else, is pretty useful. It’s nothing anyone would expect to lay out every little possible outcome, but it does give users a valuable jumping off point to plan where they’re going.

If you’re considering partnering with more moving companies for promotion, formally or otherwise, this brings up a lot of salient points to address with new address seekers, especially the more painful ones that can bring your relationship a little closer and a little more likely to be profitable on both sides.

Verdict: Quiz away!

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