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It’s Realtor Safety Month, y’all! How’s about a pepper spray?

(BROKERAGE NEWS) It is Realtor Safety Month which means we have some information on some incredibly practical and useful products to help keep you safe!

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REALTOR SAFETY MONTH

September is National REALTOR® Safety Month, and the folks at SABRE (y’know, the pepper spray people) have some helpful tips to keep you protected on the job. Their press release notes, “from driving in cars with strangers to waiting alone at open houses, realtors deal with a unique set of personal safety problems while on the job

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“We’ve given their [real estate agents’] situation a lot of thought,” notes SABRE CEO David Nance. “In addition to having the right tools, we also try to give our clients the right knowledge to stay safe.” Brush up on SABRE’S suggestions to stay safe not just this month, but year round as well.

SET UP A CHECK-IN TIME

Let someone know where you’re going whenever you head to an open house or are meeting a client. Set up a check-in time with your coworkers, friends, or family so they know when to expect you back, or how long they should wait to hear from you again.

For example, when I have a friend going on a date with someone they’ve never met, we establish a check-in time. If my friend isn’t back home or I don’t hear from them during the discussed timeframe, I call or text to see if everything is okay.

ESTABLISH AN EXIT PLAN

When I call, if something is wrong or my friend just wants to leave, I pull from my list of excuses to get them out of the situation. When it comes to your safety, making excuses is okay. Even if there aren’t any red flags with a client, always plan for a way out ahead of time. If something doesn’t feel quite right, you’ll be prepared to leave instead of fumbling for a plan.

Brainstorm a list of possible, believable reasons to leave a situation ahead of time with your friends or coworkers.

My personal favorite: pretending to get locked out of the house or office. SABRE suggests getting even more spy-oriented and setting up a code word you can use in case you have to make the “save me” call in front of your problem client.

Other reasonable excuses: picking up a child from school or practice, urgent call from a coworker or family member, or some sort of office disaster. Get creative, and remember that you don’t necessarily have to provide details. Just be confident about your fake reason.

BE PREPARED

On airplanes, my dad taught me to count how many rows of seats to the exits. That way I can find my way in the dark and not panic in case of an emergency. Likewise, you should practice routes you’ll be driving with clients so you can be confident about directions, and can’t be taken advantage of by getting misrouted to an unsafe location.

Never let the client be the driver when carpooling to a location. Also make sure you have cell coverage during your trial drives. Walk around the house you’ll be showing and ensure you’ve got some bars in every part of the property.

SABRE also recommends utilizing their line of safety products, which range from keychain-sized pepper spray to personal alarms with motion detectors. Fun fact: pepper spray is legal in all 50 states.

MAINTAIN YOUR PRIVACY

Don’t mix personal and private. Only use your office address and work number on your business cards and paperwork. Don’t provide your personal home or cell phone number to clients, and if you use social media, create a separate business account.

SABRE stresses “the smartest thing to do is take your personal safety into your own hands.” Don’t get caught off guard. Regularly review how you’re maintaining your personal safety, and make plans with your coworkers to plan together. Check out their full line of tips and products at SABRE’S site and stay safe.

#BeSafe

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Lindsay is an editor for The American Genius with a Communication Studies degree and English minor from Southwestern University. Lindsay is interested in social interactions across and through various media, particularly television, and will gladly hyper-analyze cartoons and comics with anyone, cats included.

Real Estate Brokerage

Best ways to handle stressed-to-the-max clients

(BROKERAGE NEWS) Moving can make even your calmest clients nightmare wackadoos. Here’s how to manage them.

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Three researchers have published an interesting study on how customer service can be improved by recognizing a customer’s stress level before a connection with your business is made.

For example, a customer can often be anxious over using a particular service, i.e., a funeral home or a lawyer in connection with a divorce. By learning more about how your clients feel when they call your business, you can better manage the customer experience. This offers your business a more effective customer base of referrals and repeat business.

The researchers identified the following steps to manage stressed-out customers:

1. Find out how your customers are feeling when they need your service.

One reason so many breast cancer facilities are free-standing, away from the main hospital complex, is because women voiced their ideas to the healthcare team designing the facilities. Women wanted coordinated care under one roof, but felt like the hospital was not a calming environment. Use your empathy to walk in your customer’s shoes to change the experience.

2. Hire not only for skill, but attitude and personality.

Employees who love their job can’t be trained. The passion and enthusiasm, even for a high-stress career like a cancer nurse or funeral director, cannot be taught. Look to bring on team members who have empathy for your customers and understand that business is all about customer service. It’s far easier to teach someone the skills needed for a job than it is to teach them to be motivated to work.

3. Study your approach to the customer’s journey.

How does your business interact with the client? From the first link online or phone call, to the payment options, what is the customer’s experience? Address the high-stress interactions by providing information about your services. For example, when calling to view a listing, what can your customer expect?

4. Give the customer more control over the service.

Dealing with a mechanic who tells you that your engine is shot is highly stressful. Instead, learn to be more specific and talk to the customer in a language that can be understood by someone without technical knowledge. Make sure your customer has one point-of-contact throughout their experience. Have a plan B in place for when that individual is sick or goes on vacation. Empower your customers through today’s technology, maybe an app that tracks the sale. There’s no excuse today for poor customer service and information.

I would highly recommend that every real estate professional read the research from Harvard Business Review. Leonard L. Berry, Scott W. Davis, and Jody Wilmet packed so much information into their report that there’s no way I could cover it all here.

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Real Estate Brokerage

Iowa police hope new website helps solve Realtor Ashley Okland’s murder

(REAL ESTATE) A tragic end to a young Realtor’s life brought Realtor Safety to the forefront for so many practitioners. While still an unsolved case, police hope a new website will generate interest, tips, and hopefully the missing puzzle pieces.

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Eight years ago this week, Iowa Realtor, Ashley Okland was brutally gunned down in a model townhome while she worked. She was only 27 years old. Open houses in the city were immediately shut down, as it was thought it could be a serial killer targeting agents in the field. That theory has since been put to bed.

But the case continues to plague the officers that have spent nearly a decade investigating, and despite hundreds of leads and interviews, it remains an open case.

Local police say they are still getting tips trickling in, but “It’s like a puzzle that you’re trying to put together and you’re wanting to find those last few pieces to complete it,” West Des Moines Police Department’s (WDMPD) Lt. Anthony Giampolo, told KCCI.

In hopes of finding those final pieces, WDMPD has set up a website called Answers For Ashley where people can submit relevant tips anonymously online.

The site appears to be a work in progress, as only the “submit a tip” feature works, but the wish is that offering an additional outlet for tips could solve this murder.

Okland’s murder inspired the industry to revisit (and establish) safety plans, and several Realtor safety apps were born. Her situation was one that was so relatable, it generated a lot of conversation and idea sharing, making a long-lasting impact on the real estate industry.

Okland is not the first or last Realtor to be murdered – beloved Jacksonville Realtor, Derrick Hartley was gunned down in a road rage incident this month, leaving behind five children. Asheville Realtor, Tina Kessinger was savagely stabbed to death with a screwdriver and tossed into a dumpster. And we’ve lost others – an El Paso Realtor recently died in an ATV accident, a Kentucky Realtor died in a hit and run auto accident, and a Florida Realtor died in a freak accident, falling from a boat. An unnamed Chicago Realtor was recently attacked with a stun gun in what would have been a sexual assault had she not gotten away to call police. The list is far longer, but these recent incidents have scarred the industry.

Okland’s case has always been on the industry’s mind is because it is thought to have happened in conjunction with her career, while she was at work. Potentially similarly to another high-profile case, Beverly Carter’s 2014 murder.

Realtors are often in a vulnerable position, spending time alone in the field, and while Okland’s murder very well could have had nothing to do with her profession and being alone in a model, it is worth considering how your team is educated on the topic of Realtor safety.

The National Association of Realtors offers ample Realtor safety resources and recently launched an alert system, akin to Amber Alerts (read about the Realtor Safety Network and know how to file an incident report).

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Real Estate Brokerage

The game doesn’t matter until you keep score

(BROKERAGE) How you collect feedback can determine whether your service actually improves or not. #science

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Every significant endeavor utilizes measurements and scorekeeping to record activities and progress. The most trivial of human pursuits often involves record keeping and statistical analysis.

While the sales and production side of real estate services are measured in-depth, the service side of the business enjoys less measurement, scorekeeping, and analysis than one might find associated with the performance of a neighborhood Little League team.

What does this truly say then about the importance many brokers, owners or managers place on service delivery, customer satisfaction, consistency and service performance?

It’s true that a few organizations do attempt to measure service performance by means of a customer satisfaction survey. Most of these programs are produced and administered internally. The surveys are sent under the company banner and the company tabulates the results.

First, when a customer is asked directly by the professional or the company for performance/satisfaction feedback, that feedback is always more positive than what is obtained by an independent, third-party asking the same questions.

This is known as the halo effect. Consumers are more diplomatic in their response to the person or company that provided the service.

Second, internal service/satisfaction assessment programs typically develop standards and objectives to validate the belief that good service is already being delivered. Thus this positively biased feedback data suits the objectives of the internal program just fine.

It’s just that measurement of those areas of service performance that sellers and buyers feel are important is not taking place.

For those more serious about customer service satisfaction and service performance assessment, there is recognition that the halo effect lessens the value of the data for internal use, and that keeping score of one’s own results has less credibility externally.

Instead, they seek the objectivity and credibility that third party validation of service assessment can provide.

Ironically, even without expert resources and objectivity the attention that measurement brings to the organization will effect positive results and performance improvement. This phenomenon is known as the Hawthorne effect.

The effect was first noticed in the Hawthorne plant of Western Electric. Production increased not as a consequence of actual changes in working conditions introduced by the plant’s management, but because management demonstrated interest in such improvements.

Unfortunately, this phase of initial improvement is not sustainable. Sustaining improvement requires more than measurement and leadership interest. Action steps that result in the actual improvement of the situation must follow collection of data.

Measuring service results and satisfaction in the real estate organization is an important first step. It will certainly gain the attention of the organization and send a serious signal.

Sustaining organizational interest and performance improvement requires more.

It requires systematic and timely feedback, objectivity, systems and service delivery processes, coaching and recognition/awards. But it really all does start by keeping score.

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