Gear up for the new year
According to the website SocialTimes, 2017 will be the year of customers being treated as individuals, and your mobile marketing strategy should reflect that.
As consumers demand more unique, personalized experiences, it is up to your company to adopt strategies which will enhance this. Step one is to say goodbye to mass emails and one-size-fits-all loyalty programs, and instead engage customers more personally by utilizing their mobile devices. The new year is just around the corner, so I’ll walk you through the article “2017 Predictions for Mobile Marketing and Loyalty Trends,” so you can get a jump start on your marketing strategy.
Marketing trends for 2017
Single view technology
In other words, target your customers in more specific ways. This means building profiles for each one of your customers in order to reach them on a more personal level.
It is not enough to simply track email opens.
These days, you can utilize consumers’ habits in real-time, and take action when it comes to upselling instead of simply sending a mass email.
Machine learning
It is not such a forward-thinking idea to use data tracking technology to reach your customers. Let these machines do what they do best, using the data and patterns they gather to inform your marketing automation.
SocialTimes suggests notifying customers of relevant offers based on their past spending history.
Omnichannel experiences
The idea of treating customers as individuals comes directly from those customers. Most people allow their information to be shared across all channels in the hopes of having a catered experience.
Simply put: it’s about them.
Customers expect consistent experiences from your brand regardless of how they reach you.
According to SocialTimes, it’s as easy as reminding customers that there are items left in their cart with a push notification when they come to shop again versus sending an automated email.
Social media post data
If you are creating a marketing strategy and not utilizing social media, you should scrap everything and start over now. Brands can learn from their customers by paying attention to the content posted on their social media pages.
In 2017, we may see more companies collecting this data in order to predict customer trends, purchase intent, and keep tabs on competitors. Such data collection gives brands the opportunity to reply in real time with relevant content and suggestions.
Reward your best customers
Although part of your marketing strategy should focus on gaining new customers, it is your best interest to focus on retaining your best customers. After all, most people learn about companies through good experiences shared by their friends, family, and customer reviews.
In 2017, you can expect to see more unique rewards programs built around each customers’ experience versus a loyalty plan fit for the masses. Wouldn’t it be nice to receive your favorite free chocolate milkshake with your fifth purchase as opposed to just an extra scoop of ice cream?
Individualized incentives help you maintain your best customers because they feel you are paying attention to their needs.
Consider implementing these trends to stay ahead of the marketing curve in 2017.
#MarketingTrends2017
