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Airbnb host finds lemonade in the midst of COVID-19

(REAL ESTATE MARKETING) The COVID-19 outbreak has put a lot of people, and businesses in flux, but humans are adaptable. A prime example is this Airbnb host.

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Airbnb

It’s really hard to comprehend how each of us and businesses will be hit as it seems like each day, there’s a new revelation that will impact everyone from small business owners to larger supply chains. While many things are uncertain, and we are acutely aware that we don’t have all the answers yet, we had to share with you a brilliant Airbnb host couple who transitioned their business quickly by thinking through what people may need right now and how their locations on Airbnb might be a fit.

They are so thoughtful and while no one knows how long this will be (short term or long-term shift), we wanted to highlight the positivity of turning a tough situation in to an opportunity.

Here is the Facebook post.

From host Christa Milster Sprague:
To be honest, it still just feels like lemons right now. And by lemons, I mean losing two months of income in 72 hours. We put our heart, sweat, and soul into creating these magical spaces for guests.

That being said, we’re in Detroit – the city that never stops.

So, we had to get creative.

We’ve actually had guests reach out in the past asking if we offered day rates. Business professionals coming downtown for a meeting, dinner with partners, taking clients out to a game.

We’ve also hosted workshops, photo shoots, dinner parties, birthday celebrations, anniversaries, live music, even a proposal or two (actually, I think we’ve had at least 5).

We thought about what people might need right now…maybe their co-working space closed…working from home isn’t ideal (or not possible).

In addition to co-working, we’ve reached out to all the local hospitals and Facebook groups in case traveling nurses or traveling PT’s need a place to stay. Again, you have to get creative if you’re a small business. You don’t get a bailout!

Also, if Hosts are seeking support, be specific. “You can support me by 1) Booking a stay for this summer! 2) Sharing listings on social media 3) Spreading the word with your family and friends etc. It’s easier for people to help you when you tell them exactly how they can help.

Last piece of advice which is similar to the above – it’s better to overreact than under react. Ask for help! We’re all in this together.

With the quick move to many workers working remotely and sans daycare, this seemed like a great opportunity to offer a slight bit of serenity to people. They also decided this could be a way to help the nurses, or traveling healthcare providers, to have a clean and safe place to stay.

It doesn’t sound like day rates or day rentals had been worth their time and energy before but now it looks like it could help them recoup some lost income and help others. Christa, host, also offers great tips to how small business owners can ask for help from their networks. Lemons to lemonade indeed.

Little Paris Loft:
Little Paris Loft host

Little Paris Flat:
Little Paris Flat host

Little Paris Walk-Up:
Little Paris Walk-Up host

Erin Wike is a Career Coach & Lecturer at The University of Texas at Austin and owner of Cafe Con Resume. Erin is fueled by dark roast coffee with cream AND sugar, her loving husband, daughter, and two rescue dogs. She is the Co-Founder of Small Business Friends ATX to help fellow entrepreneurs + hosts events for people to live a Life of Yes with Mac & Cheese Productions.

Real Estate Marketing

Incentivizing recycled materials puts this shoe startup a step ahead

(MARKETING) Thousand Fell integrates sustainability into their brand structure by paying customers back for their recycled shoewear, which they then use to make more shoes.

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Thousand Fell Shoes, a startup incentivizing using recycled materials.

The startup shoe retailer, Thousand Fell, has a line of classic white lace-up and slip-on shoes. Based in New York City, the company was launched by Founders Chloe Songer and Stuart Ahlum last year. But, the brand isn’t just a regular sneaker company. It’s a full-circle economy shoe company that’s creating zero-waste footwear.

According to the company’s website, about 2.4 billion pairs of shoes are sold in the U.S. every year. As many as 97 percent of all shoes will end up in a landfill each year. It takes leather soles about 40 years to decompose in the landfill, and rubber soles take twice as long to decompose. Thousand Fell recognizes that waste is a huge environmental issue and wants to be a part of the solution with its biodegradable footwear line.

The company’s shoes are all made with materials that can either be “biodegraded, recycled to make new shoes, or upcycled into materials for new projects.” The company uses items like recycled rubbers and bottles to make soles, leather-like uppers, and next generation laces. Other ingredients such as aloe vera, coconut husks, and sugar cane are also used to offer a soft-touch feel, stability, support, and comfort.

Thousand Fell’s mission is to be sustainable and to never send another sneaker to the landfill. And to get there, it’s incentivizing its customers to recycle their purchased products. When you’ve worn out your shoes, or simply don’t want them anymore, you can return your shoes to Thousand Fell at no cost.

“Thousand Fell owns the material feeds and covers the cost of recycling, as well as the resale or reintegration of recycled material back into new shoes and the issuance of the $20 recycling cash that is sent back to the consumer once they recycle,” wrote Ahlum in an email to TechCrunch.

In partnership with TerraCycle, customers can easily recycle their purchased products through the company’s “Thousand Fell Recycling Program”. All you have to do is place your shoes in any box you have. You create an account, request a prepaid UPS shipping label, print it, and affix it to the box. Then, you can mail them via UPS. Once your shoes are scanned for return, you’ll receive $20 that can be applied to your next Thousand Fell order.

When the company receives the shoes, they are catalogued, sorted, and broken down to be used to make raw recycled materials

“We create sneakers with a life cycle you can follow—and feel good about,” the company’s website states. By taking a step forward to create a zero-waste product that can be used and reused to create a new one, Thousand Fell is going full-circle and doing just that.

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Real Estate Marketing

Midtown’s empty offices could be turned into affordable housing

(REAL ESTATE MARKETING) With remote work quieting Midtown, there are plans to create affordable housing in Manhattan’s high-income business neighborhood.

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New York Midtown, where office buildings may turn into affordable housing

Since the start of the pandemic, Manhattan’s business districts have become something of a ghost town. With almost no one going to work at the office — or going out to eat or drink after work — entire blocks that were once busy and bustling have become empty. With so many New Yorkers currently struggling to pay the city’s famously high rent prices, this begs the question of whether or not Midtown should be rezoned – should some of the city’s (now obsolete) high-end office buildings be converted into affordable housing?

As someone who has always wanted to move to New York (but also values having affordable rent!), this potential rezoning plan sounds utopic. Imagine: A live-work-play neighborhood with fantastic transit, top-notch restaurants that cater to locals, and all the amenities you’d imagine for a residential area in NYC. I’m packing my bags as you read this.

And yes, it may seem far-fetched to reimage Midtown as a place to raise your family if you aren’t multi-millionaires, but, at this point, the city is trying to be creative.

Since September, only 10% of New York’s workforce has returned to their Manhattan offices. Essentially, office and hotel buildings (the former being notoriously easier to convert into affordable housing than the latter) have been collecting dust – and they will continue to do so for the foreseeable future, as work from home has proved itself to be a viable, economically sustainable option.

Historically, there have been major tax breaks for commercial-to-resident conversions, as was seen in the mid-1990s 421-g program, which revitalized Lower Manhattan. This is part of the incentive for developers, who would ultimately be rewarded for taking a risk during the economic uncertainty COVID-19; building permits in NYC during the first half of 2020 have hit historic lows.

And that’s not the only incentive. Did you know that many of the city’s older buildings still run on steam heat, which is extremely inefficient? Converting these buildings into residential units would result in a massive environmental win for the city, as they would need to abide by the city’s strict new building code. Cheap rent for me and lower emissions for the city? Sign me up!

It will be interesting to see how the city ultimately decides to react to the COVID-induced ghost-townification of Midtown. I do believe, however, that the vain in which they decide to rebuild will be defining of the next decade of NYC. The city will never die, that’s for sure. How it continues to live is the question.

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Real Estate Marketing

7 signs that your website design is out of date

(MARKETING) Just as styles of clothes come and go, website styles can date your business. How can you tell if your design is stuck in the past?

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Just as styles of clothes come and go, website styles can date your business. How can you tell if your design is stuck in the past? Here are 7 things to consider about your design style:

1. Sans serif or not? With 4K in full effect, serif types are coming back into vogue. A serif typeface is one with small lines attached to the end of a letter.

Sans serif typefaces, those without those small lines, were introduced for readability on mobile devices which used to have much lower resolution.

2. Are you constantly changing colors to keep up with trends? Although the “best” color for marketing changes annually, it’s not really about what color you use. It’s about consistent design with color saturation.

3. Where do you work? Sitting at a desk waiting for inspiration is a thing of the past. Get out in the world and work on your tablet to enhance your ideas and take pictures to bring more elements into your design.

4. What’s your perspective? Look through your social media account and look for variety in your photos and posts. Find a new angle for photos and text to give more interesting content.

5. Are you using trends to brand your company? Coloring books have been the hot ticket item in 2016 and 2017, but the population has already moved on to the next thing, so why would you hop on an old trend and send out branded coloring books?

Use trends in marketing, but not for branding.

6. What’s your design style? Flat design is a trend that is going by the wayside. Get one step ahead by using elements to add depth to your site.

7. Do your templates look like templates? WordPress is great for small businesses, but when you use one of the templates without any customization, you look like you don’t know what you’re doing.

Spend a few dollars and get some help implementing your own images and graphics to fully adapt your site.

This assumes that your site has already been on the cutting edge. We’re still seeing a number of small businesses who don’t have much content about their business.

Having a website is vital in today’s economy, and even if you’re the only one in your community that provides your service or product, you cannot expect to stay on top by just having a minimal website.

Make it a part of your marketing strategy to update your site weekly and keep your customers engaged.

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