Artificial Intelligence (AI) is the making its way into every sector, including marketing campaigns. One tool in particular has found a way to simplify modern marketing by taking over menial tasks to run completely autonomous and successful campaigns.
Just ask one of their major clients, Harley Davidson, who raised their sales leads by over 2000% after switching to AI marketing.
Albert is the self-described first ever AI marketing platform and enterprise. Albert learns as a company grows, and autonomously analyzes data and optimizes campaigns to gain new leads.
Although many other platforms like Google and Facebook offer their own autonomous marketing systems, our pal, Al, can work across all channels. That means no more checking every separate channel to get an overview of marketing insights.
Not only does this save time, but it also saves money.
In the present digital age, it makes sense to let AI do the heavy lifting. When it comes to marketing, AI software is able to use online interactions to determine possible leads. For Harley Davidson, Albert generated leads from a large pool of potential customers that made purchases in the past, added items to their cart through the online shop and spent a significant amount of time on the site.
From this larger group, Albert developed smaller groups of “lookalikes,” or potential buyers, and tested out campaigns before implementing them.
This allowed Albert to predict appealing headlines and visuals, while also making adjustments to language that had tested better.
For example, Albert replaced the word “buy” to “call” as a call to action sent in emails and newsletters for customers to find out more about Harley Davidson’s top products.
As Harley Davidson experienced, AI marketing like Albert have the ability to make more accurate decisions that increase revenue and save time. Unlike traditional marketing tactics, Albert can make decisions based on actual data versus just guesswork. Without the ability to analyze online behavior, companies end up underestimating their potential buyer demographics.
Our pal, Al, is able to widen that figure, finding leads that were not even considered, and thus generate more business. The best part is that it is all done autonomously.