2020 is here and while some trends may become a thing of the past, the powerhouse that is Instagram isn’t going anywhere. The social media platform has seen continuous spikes in use, and Squarelovin’ gave us all of the bits we need to know about Instagram come 2020.
The basics covered that 95 million posts are shared on Instagram every single day. Each month finds one billion users, while 500 million users utilize Instagram stories on a daily basis.
Sixty-three percent of users log in at least once per day and it’s suggested that Instagram users will spend an average of 28 minutes per day on the platform in the coming year. Finally, the most active age group is 18 to 34.
Other pieces found were that a post will find 23 percent less engagement on Facebook (meaning, the exact same post will not perform nearly as well). Also, the engagement rates for brands on Facebook is 10 times lower than on Instagram. The engagement rates found across industries are: 0.09 percent on Facebook, 0.048 percent on Twitter, and 1.60 percent on Instagram.
The Instagram Business side of things finds that 130 million users tap on shopping posts each month, while 849.3 million can be reached through ads. Of that number, 52.9 million young adults can be targeted through ads.
As for communication, 73 percent of teens in the United States say that Instagram is the best way for brands to reach them. Two hundred million users visit at least one business profile per day, and 62 percent say that they have become more interested in a brand after seeing them in Instagram stories.
In April of 2019, Instagram began hiding like counts in, followed by six more countries in July (Australia, Brazil, Ireland, Italy, Japan, and New Zealand). In November, the hiding of like counts expanded to the rest of the world. It’s currently unclear if this is a permanent removal.
According to squarelovin’, “First studies among influencers in Canada show, however, that 41 percent of them claim engagement dropped after likes were hidden. This, now more than ever, makes it important to share powerful Instagram content that inspires engagement – for example User-Generated Content (UGC).”
UGC drives organic engagement and social ad results.
The rest of the data found that 92 percent trust UGC over traditional ads, there is a 690 percent possible increase of engagement for brand accounts when integrating UGC, 81 percent say UGC has influenced their buying decisions, there is 300 percent higher click-through-rates in ads, four-and-a-half times higher conversation-rates in ads, 50 percent lower cost-per-acquisition for ads, and 50 percent lower cost-per-click for ads.
It’s suggested that Instagram will stand above other marketing tools in the coming year. Has this been the case for your brand?