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Engagement with customers through Instagram is easier now

(REAL ESTATE MARKETING) The rundown on important Instagram stats to know before we go into 2020. Even without the likes feature, there are ways to improve your engagement

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2020 is here and while some trends may become a thing of the past, the powerhouse that is Instagram isn’t going anywhere. The social media platform has seen continuous spikes in use, and Squarelovin’ gave us all of the bits we need to know about Instagram come 2020.

The basics covered that 95 million posts are shared on Instagram every single day. Each month finds one billion users, while 500 million users utilize Instagram stories on a daily basis.

Sixty-three percent of users log in at least once per day and it’s suggested that Instagram users will spend an average of 28 minutes per day on the platform in the coming year. Finally, the most active age group is 18 to 34.

Other pieces found were that a post will find 23 percent less engagement on Facebook (meaning, the exact same post will not perform nearly as well). Also, the engagement rates for brands on Facebook is 10 times lower than on Instagram. The engagement rates found across industries are: 0.09 percent on Facebook, 0.048 percent on Twitter, and 1.60 percent on Instagram.

The Instagram Business side of things finds that 130 million users tap on shopping posts each month, while 849.3 million can be reached through ads. Of that number, 52.9 million young adults can be targeted through ads.

As for communication, 73 percent of teens in the United States say that Instagram is the best way for brands to reach them. Two hundred million users visit at least one business profile per day, and 62 percent say that they have become more interested in a brand after seeing them in Instagram stories.

In April of 2019, Instagram began hiding like counts in, followed by six more countries in July (Australia, Brazil, Ireland, Italy, Japan, and New Zealand). In November, the hiding of like counts expanded to the rest of the world. It’s currently unclear if this is a permanent removal.

According to squarelovin’, “First studies among influencers in Canada show, however, that 41 percent of them claim engagement dropped after likes were hidden. This, now more than ever, makes it important to share powerful Instagram content that inspires engagement – for example User-Generated Content (UGC).”
UGC drives organic engagement and social ad results.

The rest of the data found that 92 percent trust UGC over traditional ads, there is a 690 percent possible increase of engagement for brand accounts when integrating UGC, 81 percent say UGC has influenced their buying decisions, there is 300 percent higher click-through-rates in ads, four-and-a-half times higher conversation-rates in ads, 50 percent lower cost-per-acquisition for ads, and 50 percent lower cost-per-click for ads.

It’s suggested that Instagram will stand above other marketing tools in the coming year. Has this been the case for your brand?

Staff Writer, Taylor Leddin is a publicist and freelance writer for a number of national outlets. She was featured on Thrive Global as a successful woman in journalism, and is the editor-in-chief of The Tidbit. Taylor resides in Chicago and has a Bachelor in Communication Studies from Illinois State University.

Real Estate Marketing

No-reply emails: the modern-day horror story (don’t use them!)

(MARKETING) No-reply emails may be easy to set up and distribute for customer service, but it may actually be creating a problem with a simple fix.

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emails ugh

Let me tell you a modern-day horror story.

You finally decide to purchase the item that’s been sitting in your cart all week, but when you receive your confirmation email you realize there’s a mistake on the order. Maybe you ordered the wrong size item, maybe your old address is listed as the shipping location, or maybe you just have buyer’s remorse. Either way, you’ve got to contact customer service.

Your next mission is to find contact information or a support line where you can get the issue resolved. You scroll to the bottom of the email and look around for a place to contact the company, but all you find is some copyright junk and an unsubscribe option. Tempting, but it won’t solve your problem. Your last hope is to reply to the confirmation email, so you hit that trusty reply arrow and…nothing. It’s a no-reply email. Cue the high-pitched screams.

Customers should not have to sort through your website and emails with a microscope to find contact information or a customer service line. With high customer expectations and fierce ecommerce competition, business owners can’t afford to use no-reply emails anymore.

Intended or not, no-reply emails send your customer the message that you really don’t want to hear from them. In an age when you can DM major airlines on Twitter and expect a response, this is just not going to fly anymore.

Fixing this issue doesn’t need to be a huge burden on your company. A simple solution is to create a persona for your email marketing or customer service emails, it could be member of your team or even a company mascot. Rather than using noreply@company.com you can use john@company.com and make that email a place where your email list can respond to questions and communicate concerns. Remember, the whole point of email marketing is to create a conversation with your customers.

Another great strategy for avoiding a million customer service emails where you don’t want them? Include customer service contact info in your emails. Place a thoughtful message near the bottom of your template letting people know where they can go if they’re having an issue with the product or service. This simple change will save you, your customers, and your team so much time in the long-run.

Your goal as a business owner is to build a trusting relationship between you and your customers, so leave the no reply emails behind. They’re annoying and they might even get you marked as spam.

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Real Estate Marketing

Instagram advertisers no longer required to have a Facebook Page

(MARKETING) Instagram no longer needs a linked Facebook page in order to use Instagram ads, is this a split in properties or is something else going on?

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Instagram ads

Instagram will allow new advertisers to create ads without linking to a Facebook page. It feels like this is a move Instagram should  have made a while ago, but better late than never right?

Instagram announced that the social media giant will now allow new advertisers to promote their business, product, or content without having to connect to Facebook.

Previously, Instagram had been adamant about linking business profiles to Facebook, so the change is sudden, and the motive is contentious, buttttttt we’re not gonna question it.

This move supports small businesses, so we’re all for it. Although this change may seem irrelevant, here are five reasons it is:

  1. Previously requiring users to link a Facebook account to their Instagram in order to run an ad is time consuming.
  2. Not everyone has or likes Facebook.
  3. Associating yourself with a Facebook Page creates an additional way for people to get in contact with you, which can make things messy… sometimes less is more.
  4. Creating a business profile without connecting to Facebook will allow more people access to the same great benefits of having a business profile (benefits include insights on impressions, reach, audience, and activity).
  5. Maybe this is the beginning of a separation between the two social media platforms resulting in other new, beneficial policies.

Some have speculated that the reasons Facebook may want to push this slight crack between its products is because of some of their failures recently and the very real possibility of their being broken up by regulators in the future.

Take advantage and quickly set up a business profile, this is a potential opportunity for businesses that are hurting to learn about their customers and promote themselves!

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Real Estate Marketing

Now you can send marketing emails directly from your Facebook page

(REAL ESTATE MARKETING) Facebook is testing a new set of email marketing tools for business pages. Now you can send marketing emails directly from your page.

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Facebook is testing new CRM email marketing tools with businesses. These features reportedly will allow businesses to send out messages directly from the Facebook platform, and track their performance. A user-friendly interface will allow small to medium businesses to upload contact lists and compose messages.

Word of testing of these tools spread after it was spotted by social media marketer Meg Coffey. She posted the screen shots to Twitter.

“Send marketing emails from your page? What new sorcery is this Facebook?! Have you seen this new feature where we can now send emails directly from Facebook? This is definitely new to me and only available on one account so far.”

From what we can see in the screen shots, it looks as if a blue pop up will appear on the left sidebar letting you know that the Marketing Emails feature is available to you. Once you click on that tab you get this notice:

“Reconnect with your email subscribers using marketing emails. Select your audience, customize your design, and track performance all in one place. Confirm your Page’s email address to get started.”

An email confirmation is required, and then you are prompted to add your contacts. A spreadsheet can be uploaded or addresses can be added one-by-one.

A Page Contact Terms of Service agreement prompt then comes up requiring approval before the feature is enabled, and asks for confirmation that the sender has permission to send promotional messages to those contacts.

In a message to Adweek, a Facebook spokesperson confirmed the test of the new tools:

“We’re testing new email marketing tools with a small number of businesses to help them more efficiently notify their customers of changes to their services and operations. We’re evaluating whether these tools are beneficial for people and businesses before deciding whether to expand it further.”

The test is said to be limited to small and medium-sized businesses at this point, and the simplicity of it seems to be geared towards businesses who do not currently have a robust email marketing solution. As the tests continue and more users interface with these tools the more we can expect to know about these features.

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