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Real Estate Marketing

Google Ads campaigns are notoriously difficult, this tool claims to fix that

(MARKETING) Google Ads remains a strong component of many brokerages’ ad budget, but managing the campaigns is painfully difficult – until now.

Google Ads fixed

Google Ads is, as far as Alphabet services go, a mixed bag. On the one hand, they facilitate basic advertising in a relatively simple manner, and they have the capability to target an entire search engine; on the other, the ensuing data can be difficult to parse, with entire ad campaigns falling through for no discernible reason. A new tool called PPC Gear promises to help cut through the noise and figure out which ads aren’t working – in only 30 seconds.

PPC Gear makes some lofty promises. Aside from the 30-second bit, the analytics tool claims to triple your Google Ads returns, reduce your wasted costs, and improve your least-productive ads themselves.

PPC Gear is also free to use, promises to stay free in the future, and says that they “​​don’t use your data for anything other than looking at your Google Analytics.”

That 30-second promise is perhaps the most impressive claim. After signing into PPC Gear with the Google account for which you have a Google Ads campaign enabled, the tool will analyze your active campaigns, determine which ones are failing (or delivering subpar results, such as high bounce rates), and find points of adjustment that could–in theory–deliver better results if tweaked.

This analysis also includes intensive ROAS analysis for all of your devices and campaigns, with a budget analysis built into the overall report.

You would be right to wonder why Google Ads doesn’t offer something similar. It’s true that Google Ads will allow you to view your campaigns and the number of impressions you’re making, but the process of doing is less than intuitive–and the results themselves are less than forthcoming. PPC Gear essentially automates this otherwise frustrating and time-consuming endeavor.

In addition to giving you actionable information about your ad campaigns, PPC Gear has several other benefits, one of which involves expert CRO analysis. This can include anything from a closer look at your website’s ads to a review of your UX, and you can opt for a 30-minute conversation with the aforementioned experts.

And, like the tool itself, this service is free.

Advertising is inherently a tricky business, made more so by shifting industry norms and increased customer resilience to ads. PPC Gear may not be a magic bullet, but it has some pretty solid tools to help you figure out how to plan your next move (or six).

Jack Lloyd has a BA in Creative Writing from Forest Grove's Pacific University; he spends his writing days using his degree to pursue semicolons, freelance writing and editing, oxford commas, and enough coffee to kill a bear. His infatuation with rain is matched only by his dry sense of humor.


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