Connect with us

Hi, what are you looking for?

The American Genius Real EstateThe American Genius Real Estate

Real Estate Marketing

A shocking number of brokerages are not set up on Google Business

(REAL ESTATE MARKETING) After performing a search, we found a ridiculous amount of brokerages AREN’T using a key Google tool.

google business

Google’s sandbox

Pretend you’re relocating 500 miles away from where you live now. What’s one of the first things you need? Housing. And where do you go to start your search? If you’re like 65.2 percent of the market, you go to Google.

You probably use on the businesses you find on the first page of the search as your source. If you aren’t using Google Business, you are missing out on those searches.

Google search

Over the weekend, editors at The American Genius did a search for 40 brokerages or real estate teams in the Austin area. These are not just mom-and-pop realtors, but producers that have a presence in the area.

The majority of these businesses did not have a Google Business profile.

If someone is using Google maps or Google search, this means you are the mercy of what others are saying about you.

There’s really no excuse

It’s easy to setup your Google Business profile. You’ll need a Gmail account before you begin, but once you’re setup, you can manage your account through your web browser or through an app on your phone.

You can respond to reviews, add pictures about your firm, and see analytics for your business through this app.

It’s invaluable information and it’s free. Even better, it’s an SEO bonus, too.

Advertisement. Scroll to continue reading.

Check your account regularly

When you’re getting started in Google Business, set a reminder in your calendar to go in and check your account for accurate information and to manage your reviews. You don’t need to do much to your profile, unless you really want to.

You can use Google+ content to help your website be more prominent.

For example, if you write articles, you can connect Google+ Authorship to your website, which is another SEO boost.

Effective, not efficient

Not using Google Business is like going to Willis Tower (Sears Tower) and using the stairs to get to the top floor. Sure, you can get there, but it’s going to take you a lot longer and you’ll probably be exhausted.

[clickToTweet tweet=”The more you play in Google’s sandbox, the better your search engine ranking will be.” quote=”The more you play in Google’s sandbox, the better your search engine ranking will be. “]

Maybe people aren’t using Google+ like it was hoped a few years ago, but Google is the giant when it comes to searches. Don’t forget that Google owns YouTube, another platform that is vital to your marketing projects.


Advertisement. Scroll to continue reading.

Dawn Brotherton is a Sr. Staff Writer at The American Genius with an MFA in Creative Writing from the University of Central Oklahoma. She is an experienced business writer with over 10 years of experience in SEO and content creation. Since 2017, she has earned $60K+ in grant writing for a local community center, which assists disadvantaged adults in the area.


The Daily Intel
in your inbox

Subscribe and get news and EXCLUSIVE content to your email inbox.



Real Estate Marketing

Ads might be fun, but are they also reducing our overall happiness? Advertising is about adding to customers' lives, not taking away.

Real Estate Marketing

(MARKETING) We all know that social media is a must for branding. Enhance your reach by implementing social media organization and optimization.

Real Estate Marketing

Is promotional advertising still running the marketing game, or is it being replaced by a newer contender: branded content marketing.

Real Estate Marketing

Here are some quick tips that any business or brand can use to make sure each marketing email is helping, not hurting.

The American Genius' real estate section is honest, up to the minute real estate industry news crafted for industry practitioners - we cut through the pay-to-play news fluff to bring you what's happening behind closed doors, what's meaningful to your practice, and what to expect in the future. We're your competitive advantage. The American Genius, LLC Copyright © 2005-2022