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How post-pandemic work-life will be different

(REAL ESTATE MARKETING) There are a lot of changes going around, but one has to wonder, once COVID-19 is taken care of, what will work-life look like going forward?

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Man working from home displays work-life balance at his desk, leaning into a phone call.

Remember that time you asked your boss to work from home and they said, no. Maybe they provided some random excuse, ahem I mean reason, such as it wasn’t part of the culture or your role didn’t allow for remote access, or that was only allowed for senior staff.

Well now, if you are still employed and have an office job, you are most likely working from home. Booya!

Aside from the First World complaints I’ve read on my Facebook feed regarding work-life from home – the birds are singing too loud, the construction workers are too loud, the landscapers are too loud – most people are handling working from home (sans pants) pretty well all things considered.

In no way am I saying it’s been easy. If social distancing weren’t a thing, people would probably be enjoying working from home even more than they are right now. (Us pet owners know the doggos and cats are pretty excited.)

If you have taken the time to reflect during this time as I have, and which I highly recommend, you have probably considered this question: What do I want my future work-life to look like after the pandemic?

Just as some people are realizing they are ready for a divorce after spending time cooped up with their partner, who they now realize is not who they thought they were. I’m guessing many employees are considering if they want to continue their relationship with their employers and what is next. Now is the time to ask: If I could do anything and nothing was stopping me, what would I do? YOLO, right?

These types of questions can be challenging to consider when it feels like the world is imploding. Without checking yourself and your head, it’s super easy to feel fearful and worried. That’s completely normal. But, remember this: Everyone, almost everyone, is facing this new and unknown normal. Some folks have more resources at their disposal, sure. But, let’s consider all things being equal, we are all living in uncertainty. We were living in uncertainty before the pandemic and we will be after. So, now is as good a time as any to say, “If not now, when? If not me, who?”

While we consider what the world may look like and whether we decide to skip town, move to an island and start learning to surf, there are some predictions about what work might look like.

Over at Forbes, contributor Tracy Brower made some predictions about what the future of work could look like.

Companies will provide more support to employees.
Companies have had to take a holistic look at providing support for employees’ body, mind, and spirit. Also, they realize an engaged worker is a happier more productive employee. There will be more support for mental health. Isolation breeds mental health issues and it’s fair to say that employers who may have ignored mental health in the past will be more receptive to employees’ needs.

Leadership will improve. The poor, crappy leaders will be weeded out and those who are able to step up – and who maybe weren’t in top positions – will rise to the occasion.
Company Culture will become a real thing. No more filing TPS reports on the weekend Peter. Brower says it’s likely company culture will become important, as leaders realize its critical to engagement and employee performance and engagement.

Working well with others is likely to improve. Going through a crisis as a team is sure to build stronger bonds. There will be more understanding and acceptance of the challenges employees’ have managing work-life balance, especially now that everyone has had to work from home under strange conditions. And, inclusivity and diversity will be more welcome in the workplace.

Technology and the workplace will be better. Employees will have a better understanding of technology (we will never forget poor Jennifer) and it will make work-life easier now. Bosses should also treat their staff better. Things like office cleaning and comfort will be more important. I mean, after working from your couch that broken-down office chair that’s been around since 2004 isn’t going to cut it.

Corporate approaches will improve. Bureaucracy will go by the wayside, innovation will expand, and businesses will become more flexible.

Employees get a do-over. Unemployment is high. “During these times, companies have had to reassess critical jobs, expand definitions of responsibilities and explore new boundaries for key tasks. With such fundamental shifting of jobs and the way they’re designed, career opportunities will abound,” Brower says. And, every business will be a “start-up” because they will all be starting over in a new environment and wanting to re-establish themselves. It will also be a time of opportunity for new businesses and there will likely be an influx of new business and new ideas.

Interested in how life might change post-pandemic? Politico compiled 34 big thinkers’ predictions on the future of our world.

Regardless of what the thinkers think and the predictors predict, we can safely say life and work-life will be different. How that looks is TBD. As we move through this time, maybe a dose of Ferris Bueller could help us all.

Mary Ann Lopez earned her MA in print journalism from the University of Colorado and has worked in print and digital media. After taking a break to give back as a Teach for America corps member and teaching science for a few years, she is back with her first love: writing. When she's not writing stories, reading five books at once, or watching The Great British Bakeoff, she is walking her dog Sadie and hanging with her cats, Bella, Bubba, and Kiki. She is one cat short of full cat lady status and plans to keep it that way.

Real Estate Marketing

6 logo design trends for 2021 to boost your branding

(REAL ESTATE MARKETING) Outdated branding can be a big red flag to anyone viewing your website or social media – check these logo trends to improve yours for 2021!

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Logo design sketches being drawn on paper and hands pointing to various designs.

When you click a website or open a marketing email, nothing (and I mean NOTHING) is more discouraging than a sloppy or outdated logo. It’s the first thing a consumer equates to the quality of the goods or services being offered. In short, if your logo looks like it was designed using Windows 95, it doesn’t matter how good your product is – no one’s going to believe you.

Here are 6 current logo aesthetic trends that will give your branding new life in 2021:

1) Minimalist design
A timeless aesthetic. Classy. Clean. Minimalism gives the viewer less to scrutinize and is an easy way to achieve professionalism. The best part is you won’t have to update every couple of years when trends change.

Pro Tip: Try using sans-serif fonts, as well as thin lines and clean geometry

2) Custom Fonts
I LOVE seeing custom fonts. We’re all used to Helvetica, Poppins and – God forbid – Papyrus. When a logo is made with a familiar font, it’s too recognizable – and feels like an 8th grade made it.

Pro Tip: You can go nuts with custom fonts, but make sure to keep it legible. What’s the point of a cool logo if people can’t read it?

3) Gradients
Everyone’s doing color gradients this year (think: the Facebook Messenger app icon). Gradients are eye-catching and make the image appear to be 3-D. They will also certainly not be going out of style in 2021.

Pro Tip: Make sure your selected colors print well before committing to them.

4) Text destruction
Use psychology on your potential consumers! A logo that’s unfinished or has a letter is missing will likely have viewers fixated and try to mentally complete it. This means instant attention on your brand!

Pro Tip: Don’t go over the top – you still want it to be recognizable.

5) Planned chaos
Twisted letters, random geometric shapes, and more! 2021 is a year that is inspiring some out of the ordinary designs that look interesting and sophisticated.

Pro Tip: I keep stressing this but it’s true – have fun with it, make sure it’s understandable, especially for this trend.

6) Balance
On the other side of the spectrum, balanced, orderly logos are trending right now. If you want a symmetrical and clean logo to give your brand a grounded feel, try a balanced approach.

Pro Tip: While they are inherently professional, these kinds of logos can become boring pretty easily. I recommend adding a little zest of some kind to work in tandem with the balanced-ness.

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Real Estate Marketing

If you own a website, Google is requiring that you make changes

Google has yet again moved the goal posts for website owners – are you staying up to date with these major new requirements?

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google cookies

Google recently announced a plan for Chrome to begin phasing out their third-party cookies in favor of “trust tokens,” a process that was initially set to be completed by the end of 2021. Now, they’re walking that deadline back by quite a bit, citing “late 2023” as the new goal.

The new deadline is somewhat misleading, however, as Bloomberg reports that the paradigm shift away from cookies will take place in two stages: one push starting in late 2022 and lasting around nine months, and a final three-month push at the end of 2023.

The initial stage will reportedly comprise web developers, publishers, and advertisers, with the second stage serving as a final mop-up for any sites that haven’t finished pushing out cookies. One can reasonably assume that, along with implementing Chrome’s trust tokens, web creators and sellers will need to devise proprietary means for tracking data that takes into account user consent.

Third-party cookies are responsible for a massive accumulation of customer data in recent years, so many web-based vendors are concerned about the implications of no longer being able to track clicks and impressions as effectively. The extra time on the deadline is sure to give such vendors a bit more latitude in terms of coming up with alternatives to supplement Google Chrome’s rumored trust tokens.

It should be noted that Google is not the first company to mandate nixing of cookies.

Apple’s Safari browser no longer allows third-party cookies, and Firefox started blocking them by default in 2019. The host of privacy laws and restrictions may seem like an obstacle–especially when these restrictions result in the death of one of the most effective data-tracking tools to date–but they serve the best interest of the public, and certainly not to a substantial detriment.

As with any deadline, the best thing to do here is get the ball rolling ASAP – the extension may help, but phasing out cookies is sure to be a time-intensive and finicky process for a business of any size. Starting immediately ensures that you’ll have plenty of time to deal with any nuances that arise between now and the deadline – including getting your employees up to speed on the new changes.

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Real Estate Marketing

Turning plastic waste into lumber could put a real dent in our waste crisis

(REAL ESTATE MARKETING) Goodwood plastic is a company that has some great uses for old plastic waste. As the saying goes “One man’s trash is another man’s treasure!”

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plastic waste turned into lumber

If ever there was a niche to fill in this world, it’s finding more uses for plastic waste. With public concerns for global warming on the rise, more people and local governments are starting to search for ways to be more eco-friendly and reduce their plastic waste.

Plastic use has become a pain-point for modern consumers. People are searching for companies who use less, or no, plastic in their packaging. Having a clear plan for reducing your company’s carbon footprint is not only good for the Earth, it’s good for business.

While many companies are working to reduce their use of plastic packaging, one Canadian company is taking charge of the single-use plastics already floating around the world.

Goodwood Plastic Products is turning plastic waste into lumber. Yes, you read that right. Lumber.

The leaders over at Goodwood Plastic aren’t wizards, but they are brilliant. The company takes single-use plastics and recycles them into sturdy, innovative building materials. These building blocks can be drilled, nailed, and glued just like lumber. The building blocks even have superior durability to traditional lumber and do not suffer from the same kind of deterioration.

Goodwood is currently working with the city of Halifax, Nova Scotia to recycle about 80% of the plastic recyclables collected in the city. City officials are thrilled to have a local company helping them find a use for such a large quantity of their waste. The Halifax Solid Waste Division Manager, Andrew Philopoulos says the city would have a hard time dealing with the plastic waste without Goodwoods services.

“Without them, I think we would find it challenging to find a market for a lot of the plastic packaging that we are collecting.”

Goodwood has made headlines before. Recently, they partnered with Canadian grocery store, Sobeys, to make a parking lot completely out of post-consumer plastics taken from landfills. And it doesn’t appear that they are slowing down anytime soon. Their latest venture will focus on recycling fishing gear, which makes up a significant amount of plastic waste in oceans and causes immense harm to sea life.

The vice president of Goodwood, Mike Chassie, hopes that their business model will inspire others to fight the good fight against post-consumer plastic.

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