Although most companies have abandoned direct mail for more cost-effective email, you shouldn’t discount this valuable tool (most Realtors don’t). The majority of the people that get emails don’t actually open them or spam filters snag your email before it ever reaches the intended inbox.
While direct mail is more expensive than email, it still works. Direct mail allows you to reach high level customers and prospects that don’t open emails. It also helps reinforce your email message and reminds your customers of the offer you may have emailed them. Plus, with fewer people using direct mail, you’re better able to stand out among your competition.
Direct mail simplified
However, direct mail is complicated. Many factors contribute to its success or failure, which makes it difficult to do effectively in-house. This is where new company MailSnail comes in. The startup takes the hassle out of direct mail. You don’t have to worry about finding a designer, a print-house, a mail-house, or even customers. MailSnail takes care of it all for you from their easy to edit design templates, to printing and delivery of your custom mailer.
MailSnail lets you craft your mailers to your specific needs. You can choose one of their templates and add content to create a custom mailer that fits you. You can also upload your own design.
Schedule ahead of time, customize fully
MailSnail also lets you schedule your mailers ahead of time, so you can send your direct mail when you need. Other features the company provides is the ability to segment your customers for easy management and send geographically targeted mailers to new potential customers.
The startup also touts their ability to send a mailer to any size audience. Send your customized mailers to thousands of addresses or only a handful – it’s completely up to you.
MailSnail gives you the power of direct mail without the hassle. While the startup hasn’t officially launched, if you’re interested in trying the service, you can sign up on their site to get beta access.