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Real Estate Marketing

This beautiful podcast to video tool will ramp up your marketing

(REAL ESTATE MARKETING) New audio-to-video podcast tool allows for podcasters to market smarter on social media and attract new listeners with options like soundwaves and subtitles.

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podcast recording

Everybody and their brother has a podcast (it’s true, look it up). So, it only makes sense that tech companies would begin creating services to cater towards podcasters.
Such is the case with Veed, a new tool created to turn audio podcast to video. This allows podcasters to share their audio in video files to attract a bigger audience, effectively enhancing their marketing strategies.

According to the website, “Easily create podcast videos online, add a soundwave and your artwork and reach bigger audiences. There is no native way to share your podcasts on social media. With VEED you can turn your podcast into a video, add your podcast artwork and add a waveform too. Now you can reach and grow your podcast audience across all your social channels. Our online video editor is the only place to create stunning animated waveform video in real time. Perfect for podcast videos, radio shows, poetry, music, spoken word and any other audio medium.”

Features include: podcast video maker, subtitles and captions, animated waveforms, podcast artwork, and live chat assistance. You can also crop and trim the video within the editor. For subtitles, you can add in auto subtitles, add text to video; with the editor you can also add in different video effects.

The creation is done in three simple steps of uploading the audio podcast, using the audiogram generator, and downloading the resulting video.

Additionally, the audiogram generator allows you to create a soundwave in order to help visualize the spoken work, radio, poetry, music, etc. This is ideal for making clips of audio to upload as video to Instagram, Facebook, or Twitter to potentially attract a new listener by grabbing their attention in an introductory, bite-sized way.

It can be hard to attract new listeners, so this is a way to let them dip their toe in the water without feeling like they’re fully committing to something. You can create a call to action of “check out more” by including the full link within the post.

Veed currently operates on desktop only. There are free options of use available that include watermarks. Non-watermark versions are $20 per month or $200 per year.

Staff Writer, Taylor Leddin is a publicist and freelance writer for a number of national outlets. She was featured on Thrive Global as a successful woman in journalism, and is the editor-in-chief of The Tidbit. Taylor resides in Chicago and has a Bachelor in Communication Studies from Illinois State University.

Real Estate Marketing

6 logo design trends for 2021 to boost your branding

(REAL ESTATE MARKETING) Outdated branding can be a big red flag to anyone viewing your website or social media – check these logo trends to improve yours for 2021!

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Logo design sketches being drawn on paper and hands pointing to various designs.

When you click a website or open a marketing email, nothing (and I mean NOTHING) is more discouraging than a sloppy or outdated logo. It’s the first thing a consumer equates to the quality of the goods or services being offered. In short, if your logo looks like it was designed using Windows 95, it doesn’t matter how good your product is – no one’s going to believe you.

Here are 6 current logo aesthetic trends that will give your branding new life in 2021:

1) Minimalist design
A timeless aesthetic. Classy. Clean. Minimalism gives the viewer less to scrutinize and is an easy way to achieve professionalism. The best part is you won’t have to update every couple of years when trends change.

Pro Tip: Try using sans-serif fonts, as well as thin lines and clean geometry

2) Custom Fonts
I LOVE seeing custom fonts. We’re all used to Helvetica, Poppins and – God forbid – Papyrus. When a logo is made with a familiar font, it’s too recognizable – and feels like an 8th grade made it.

Pro Tip: You can go nuts with custom fonts, but make sure to keep it legible. What’s the point of a cool logo if people can’t read it?

3) Gradients
Everyone’s doing color gradients this year (think: the Facebook Messenger app icon). Gradients are eye-catching and make the image appear to be 3-D. They will also certainly not be going out of style in 2021.

Pro Tip: Make sure your selected colors print well before committing to them.

4) Text destruction
Use psychology on your potential consumers! A logo that’s unfinished or has a letter is missing will likely have viewers fixated and try to mentally complete it. This means instant attention on your brand!

Pro Tip: Don’t go over the top – you still want it to be recognizable.

5) Planned chaos
Twisted letters, random geometric shapes, and more! 2021 is a year that is inspiring some out of the ordinary designs that look interesting and sophisticated.

Pro Tip: I keep stressing this but it’s true – have fun with it, make sure it’s understandable, especially for this trend.

6) Balance
On the other side of the spectrum, balanced, orderly logos are trending right now. If you want a symmetrical and clean logo to give your brand a grounded feel, try a balanced approach.

Pro Tip: While they are inherently professional, these kinds of logos can become boring pretty easily. I recommend adding a little zest of some kind to work in tandem with the balanced-ness.

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Real Estate Marketing

If you own a website, Google is requiring that you make changes

Google has yet again moved the goal posts for website owners – are you staying up to date with these major new requirements?

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Google recently announced a plan for Chrome to begin phasing out their third-party cookies in favor of “trust tokens,” a process that was initially set to be completed by the end of 2021. Now, they’re walking that deadline back by quite a bit, citing “late 2023” as the new goal.

The new deadline is somewhat misleading, however, as Bloomberg reports that the paradigm shift away from cookies will take place in two stages: one push starting in late 2022 and lasting around nine months, and a final three-month push at the end of 2023.

The initial stage will reportedly comprise web developers, publishers, and advertisers, with the second stage serving as a final mop-up for any sites that haven’t finished pushing out cookies. One can reasonably assume that, along with implementing Chrome’s trust tokens, web creators and sellers will need to devise proprietary means for tracking data that takes into account user consent.

Third-party cookies are responsible for a massive accumulation of customer data in recent years, so many web-based vendors are concerned about the implications of no longer being able to track clicks and impressions as effectively. The extra time on the deadline is sure to give such vendors a bit more latitude in terms of coming up with alternatives to supplement Google Chrome’s rumored trust tokens.

It should be noted that Google is not the first company to mandate nixing of cookies.

Apple’s Safari browser no longer allows third-party cookies, and Firefox started blocking them by default in 2019. The host of privacy laws and restrictions may seem like an obstacle–especially when these restrictions result in the death of one of the most effective data-tracking tools to date–but they serve the best interest of the public, and certainly not to a substantial detriment.

As with any deadline, the best thing to do here is get the ball rolling ASAP – the extension may help, but phasing out cookies is sure to be a time-intensive and finicky process for a business of any size. Starting immediately ensures that you’ll have plenty of time to deal with any nuances that arise between now and the deadline – including getting your employees up to speed on the new changes.

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Real Estate Marketing

Turning plastic waste into lumber could put a real dent in our waste crisis

(REAL ESTATE MARKETING) Goodwood plastic is a company that has some great uses for old plastic waste. As the saying goes “One man’s trash is another man’s treasure!”

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plastic waste turned into lumber

If ever there was a niche to fill in this world, it’s finding more uses for plastic waste. With public concerns for global warming on the rise, more people and local governments are starting to search for ways to be more eco-friendly and reduce their plastic waste.

Plastic use has become a pain-point for modern consumers. People are searching for companies who use less, or no, plastic in their packaging. Having a clear plan for reducing your company’s carbon footprint is not only good for the Earth, it’s good for business.

While many companies are working to reduce their use of plastic packaging, one Canadian company is taking charge of the single-use plastics already floating around the world.

Goodwood Plastic Products is turning plastic waste into lumber. Yes, you read that right. Lumber.

The leaders over at Goodwood Plastic aren’t wizards, but they are brilliant. The company takes single-use plastics and recycles them into sturdy, innovative building materials. These building blocks can be drilled, nailed, and glued just like lumber. The building blocks even have superior durability to traditional lumber and do not suffer from the same kind of deterioration.

Goodwood is currently working with the city of Halifax, Nova Scotia to recycle about 80% of the plastic recyclables collected in the city. City officials are thrilled to have a local company helping them find a use for such a large quantity of their waste. The Halifax Solid Waste Division Manager, Andrew Philopoulos says the city would have a hard time dealing with the plastic waste without Goodwoods services.

“Without them, I think we would find it challenging to find a market for a lot of the plastic packaging that we are collecting.”

Goodwood has made headlines before. Recently, they partnered with Canadian grocery store, Sobeys, to make a parking lot completely out of post-consumer plastics taken from landfills. And it doesn’t appear that they are slowing down anytime soon. Their latest venture will focus on recycling fishing gear, which makes up a significant amount of plastic waste in oceans and causes immense harm to sea life.

The vice president of Goodwood, Mike Chassie, hopes that their business model will inspire others to fight the good fight against post-consumer plastic.

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