Just in case this point was not made clear circa 1999 Microsoft Windows: Website pop-ups are STILL neck-slappingly annoying. So Adoric is here to make them easier to build!
Apparently the internet-using world has not effectively boycotted the tyranny of the pop-up because not only do they still exist, but also they apparently are an excellent tool for gaining inbound leads and converting sales. So when a designer and a marketer make sweet, sweet business love, Adoric is the resultant baby.
The free platform allows users to “create a personalized customer journey using web messages such as Banners, In-pages, Sliders, Pop-ups, Top bars, and much more,” the Product Hunt post by CEO Tal Revivo reads.
The platform is akin to Canva, where a simple user interface enables an easy drag-and-drop design experience. It comes complete with over 500 templates and an extensive library of cutesy stock images and gifs.
The platform is compatible with WordPress, Shopify, and Woocommerce, among others. It can also be integrated with popular CRMs and email services like Salesforce, Hubspot, and Mailchimp. It’s even mobile friendly.
Not only does the builder allow you to create a beautiful professional-looking graphic, but it also allows you to choose what a user sees based on their behavior on your website. For example, you can create a welcome message that a user will only see when they first visit your website, and then a recommendation pop-up for a return buyer. Adoric also has a “magic” function that will adapt a new design to match your brand style.
If the builder tool isn’t straight-forward, they’ve got you covered. In addition to the pop-up builder, Adoric offers extremely simple tutorial pages to walk users through each of its features. Articles explain how to start an email campaign, how to run an A/B test on your design, and how to use and read campaign analytics.
The Israel-based startup boasts some impressive clients including Procter & Gamble, Wix, Groupon, Toyota, and Nautica. Though the roster is impressive, the usability of the product is even more so. Making a tool that is accessible to both the Davids and the Goliaths of sales may be what set this product apart from competitors.
Heather Buffo is a Cleveland native, a recovering Bostonian, and an Austin newbie. Heather is the Venture Growth & Partnerships Lead at Republic where she works with partners in private investing to democratize access to capital for entrepreneurs. Heather studied neurobiology at Harvard University, and is a City Year Boston AmeriCorps alum. She likes to write for AG, drink Austin beer, and ride around town on her road bicycle. His name is Pippin. Say hello if you see them.
