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Real estate drone videography is falling far short of this glorious example

Drone videography is stunning, but the real estate industry could be utilizing the technology to a much greater extent; here’s one breathtaking example to aspire to!

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A stunning short film, “Austin by Air: An Aerial Documentary” gives viewers the opportunity to see Austin from a bird’s eye view and, hopefully, will inspire the real estate industry to consider incorporating aerial videography into their marketing.

Photographer and post-production technician Gerard Juarez has been working on a drone related startup, and decided, as a side project, to make a film featuring breathtaking aerial shots of Austin’s skyline, of kayakers on the river, and of the early morning traffic-less streets around the University of Texas. He attended a drone piloting training program to big up his skills before hitting the skies to create the impressive documentary. His goal was to “showcase” the city of Austin, and he hopes that the film “will have a little promotional value for the city.”

Tip: watch this video in full screen with the sound on.

We’ve been talking about drones for some time now.

We’ve long been tracking the technological and legal progress of drones. The Federal Aviation Administration currently prohibits the use of drones for the purposes of selling real estate. However, this could change as soon as this year. In 2012 the FAA Modernization and Reform Act asked the FAA to come up with clear regulations regarding the commercial use of unmanned aerial vehicles; these regulations are due at the end of September. We recommend staying abreast of these developments, as drones could one day become an important tool for the real estate industry.

Real estate brokers with enough capital to work with could hire quality videographers to make films similar to Juarez’s documentary, which would show potential clients a whole new perspective on their cities and neighborhoods. Aerial photography is a great way to show off what makes a city or town unique, and to give people a wide-angle view of standout architectural and natural features. Such videos could be shared via hyper-local content blogs and websites to draw in new home owners.

I found “Austin by Air” to be a beautiful and inspiring way to view a city; similar videos on real estate websites could make a big impression on potential clients.

Ellen Vessels, a Staff Writer at The American Genius, is respected for their wide range of work, with a focus on generational marketing and business trends. Ellen is also a performance artist when not writing, and has a passion for sustainability, social justice, and the arts.

Real Estate Marketing

Study: Marijuana legalization has no negative effect on property values

(REAL ESTATE MARKETING) Wondering how the growing legal marijuana business has changed the real estate world? The National Association of Realtors® has answers!

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Recently, Illinois became the 11th state to legalize marijuana. 33 states – including Utah, of all places – allow for the use of medical marijuana. No doubt, Illinois won’t be the last in this train of legalizations, which have started to bring up a number of changes for various industries. When it comes to real estate in particular, there are real questions about what this means for the future.

Jessica Lautz, Director of behavioral and demographic trends at National Association of Realtors® (NAR), explains the importance of studying the effects of legal marijuana on the real estate industry: “Whether it is influencing property values, the number of all-cash purchases or demand for various types of commercial properties, it is clear that this billion dollar industry is making an impact.”

Thankfully, the NAR has put in the work to begin to answer some of these questions. Their brand new survey – which you can access here – collected responses from about 4,000 NAR members who operated in states with some form of legalized marijuana usage, whether medical or recreational. They provide insights into changes the industry is facing and may continue to face as marijuana usage spreads.

The survey explores facets of commercial and residential real estate, including the effects of owning property near a dispensary, how often tenants grow their own marijuana and whether or not a home is harder to sell if the inhabitants were smokers, among other issues. NAR provides the statistics in easy to digest text snippets and graphs, making the study an accessible read for anyone hoping to gain a better understanding of the shifting industry.

If you’re worried about the budding marijuana industry (sorry about the pun) negatively affecting your business, you can breathe a sigh of relief. While some people have reported increased troubles surrounding the intersection of marijuana and real estate, most surveyed insist there has not been any noticeable change! Aside from a few tweaks here and there for how business operates, it appears to largely be smooth sailing for realtors.

Interested in learning more? You can check out the full survey report at the NAR’s site.

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Real Estate Marketing

This startup makes your company shine with easy to make graphics and promos

(REAL ESTATE MARKETING) If you’re looking for a quick cheap way to create a new and exciting graphics sequence, or show off a product, try Motion Arts Media

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Motion Arts Media graphics

They always say you can’t judge a book by it’s cover, but you can judge a film or project by it’s opening graphics.

I mean there is another saying about first impressions, and what is that first 2-10 seconds of title or logo but the first impression of what follows. It should show how much care this project had put into it.

Sometimes though it can be the last thing to worry about, the product should stand on its own and the budget is gone. All that’s left is the change in your pockets, so time to bust out the sharpie and cardboard, that’s all that can be afforded for the opening titles.

Luckily there is Motion Arts Media, It’s a site that allows you to easily create top notch graphics and logo intros on the cheap. There’s easy to use templates, and even lessons on how to find, create, and attach the sequences you need.

They don’t only do graphics and logos either, they offer the ability to create short promo videos as well. What better way to ensure your product or service stands on its own than to show it. These are the kinds of services you would expect from someone who’s worked in the film industry for years.

Jeremy Simpson, creator of Motion Arts Media, has worked with big directors like Spike lee, and has a strong focus and love for special effects, 2D animation, and motion graphics so you know you can get top quality service from him.

On Motion Arts Media there’s also an extensive blog about how to create feeling, find inspiration, and gather statistics so that you can create the best graphics or video for your company. What good are creative tools if the muses don’t…muse?

The blog covers a ton of other topics and there’s also instructional videos for every thing Motion Flex has to offer. They want to help you show off your best you.

I wish I had something this easy in film school, I would probably have a full head of hair still. So If you want to save your follicles, then check this site out and create something new and catchy!

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Real Estate Marketing

Advertising can make people unhappy! How?

(REAL ESTATE MARKETING) Ads might be fun, but are they also reducing our overall happiness? Advertising is about adding to customers lives, not taking away.

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The Superbowl is a magical time of year – in part because of the big budget ads that air alongside it. From Amazon riffing off what we’d do without Alexa, to Bill Murray reprising his role in Groundhog’s Day (with the notable addition of a brand new Jeep), these ads come with the best writing, actors and production that money can buy. But did you know these and other ads might just be making us unhappy?

The Harvard Business Review recently covered this new study, which was headed up by researcher Andrew Oswald of the University of Warwick. According to Oswald, “if you double advertising spending, it would result in a 3% drop in life satisfaction.”

3% doesn’t sound like much, but Oswald argues it’s a lesser version of what you’d feel if you were going through a divorce. If this low-grade unhappiness sounds worrying, brace yourself, because not only has the United States been steadily increasing advertising spending, it’s also the biggest spender on ads globally. Oof.

Part of the problem is that ads are often designed to make us feel like we’re missing out on something. In theory, ads should just point out areas where we might need help and then suggest products to fix the problem. For instance, if you have stains that are hard to clean, consider purchasing a specific cleaning product designed to remove those stains!

Except in most cases, advertisements are trying to fill a void we’ve already filled – which means making you feel bad about what you have. Sure, your car works, but it’s not “Bill Murray cruising through a snow drift” levels of fun. Oswald argues that constantly being bombarded with advertisements like this can leave people constantly comparing themselves to impossible standards. And try as you might, you’ll never live up.

In a way, Oswald concedes, this phenomenon is not unlike the trends we’ve seen with social media. Dr. Jennifer Lewallen explains that while there can be moments of positive feedback from comparison on social media, it’s also easy to fall into the trap of becoming overwhelmed by the unending stream of unrealistic body and beauty standards.

Now, Oswald’s studies is one of the first of its kind, so while it might hold some truth, it might not be entirely accurate. That said, the study was done meticulously and Oswald worked to account for other happiness factors in nations while studying the effects of advertising. In the meantime, it might be worth keeping an eye on your own happiness levels…and shutting off the ads if necessary.

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