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2016 is the year of livestreaming, is your brand already on it?

The overall market for digital video has also experienced explosive growth in the United States, with over 200 million Americans (just under two thirds of the population) watching videos online on a regular basis

periscope live streaming

There’s you, your product and a veritable untapped audience that can potentially tune in if you plug your brand on YouTube, Facebook or any number of other social media platforms. Regarding live streaming video, why wouldn’t you want to incorporate streaming video into your marketing plan?

Still not convinced? According to a recent article, live video streaming services like Meerkat and Periscope allow users to stream and share videos in real time. “The overall market for digital video has also experienced explosive growth in the United States, with over 200 million Americans (just under two thirds of the population) watching videos online on a regular basis.” That’s a LOT of potential revenue.

Worth watching

The potential of apps like Meerkat and Periscope is fairly easy to see. Content notwithstanding, watching a video consistently ranks among the top activities on sites like Facebook and Twitter and users are getting something from the specialist apps not currently offered by the more established networks

In this context, according to the annual trend report on, the future importance of live-streaming for brands is worth watching. “As advertising-weary consumers take steps to prevent their web experience from being interrupted, there will be more emphasis on less overt forms of advertising where the consumer experience moves far beyond simply hearing about a brand or its latest product.”

Numbers don’t lie

The latest Global Web Index Blog points out that over 40% of young mobile users say they are watching native forms of video on their smartphone more frequently than they were a year ago.

Granted, a lot of what constitutes streaming content is funny video/entertainment but following closely behind are groups that express interest in watching videos broadcast by brands (26%), celebrities (21%) or vloggers (19%).


It’s among these audiences in particular, says, that brands hope to carve out an important presence on smartphones. “The numbers might be relatively modest at the moment but they do represent a point of refuge amidst the growing anti-advertising tide.”

Apps like Meerkat and Periscope may be in the minority but they are picking up steam will be viable contenders for the marketing crown before long.


Written By

Nearly three decades living and working all over the world as a radio and television broadcast journalist in the United States Air Force, Staff Writer, Gary Picariello is now retired from the military and is focused on his writing career.


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