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Top Nine is an easier way to market, and gain insights on Instagram

(REAL ESTATE MARKETING) An app called Top Nine is making big waves as influencers, businesses, and general users leverage the app’s capabilities for marketing campaigns.

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Lani top nine

TopNine.co, an app that helps Instagram users identify their top 9 posts on their feed for the year, is coming in hot as influencers and daily users-alike flock to the app for marketing guidance.

As a Marketer, this app deeply interested me, so I took a few moments to download it and found that the results are not only impressive, they’re also pretty accurate. Top Nine explains their algorithm in detail on their website, stating “The algorithm selects your Top Nine Instagram photos based on a number of factors: number of likes, the content of the comments, among others.”

Using a company I work with as an example (@Exactmats/ ExactMats.com, which provides perfect-fitting, clear and black surface protection for vehicles, as well as clear protection for offices, and homes), Top Nine selected these images as the best images to leverage in the company’s marketing campaigns.

top nine Instagram

That said, while the platform gives you exactly what they think you should be using, it doesn’t really help you do the marketing. So how should you use your Top Nine images? Let’s discover those opportunities together!

Use The Data To Your Advantage

At ExactMats, we often repost photos from other like-minded accounts, making sure to give credit to those who created the content.

Looking at the examples above, all of ExactMats’ current Top Nine images are reposts, which may give us info about what the company’s followers want to see. For instance, by cross-referencing top images from the app with our own analytics on Instagram (make sure to convert your account into a business account to see Instagram’s “Insights”) we can verify that the app chose well.

You may have noticed that we have a couple trends happening with our reposts. First, we have a couple letter board posts. Initially, we shared a letter board post as a test, to see how our followers and passersby responded. What we didn’t expect was that these types of posts would be some of the most popular we’ve shared, so we took a deeper dive into Instagram’s analytics and found that these types of posts had some of the most likes, comments, and shares. Because of this, we have continued to add letter board posts into our Instagram planners.

The second trend we noticed was in relation to color profile – rainbows. Rainbows are a huge hit within our niche. We first started reposting rainbows consistently this year and since then, noticed a large uptick in engagement. We probably could have proven how well these types of posts were doing without Top Nine, but having an app that furthers our understanding of how well certain types of posts are doing is super helpful to any Marketer.

In short, it’s important to use apps like Top Nine and Instagram’s analytics to take as deep a look as possible into how your Instagram account is preforming.

Share Your Top Nine To Leverage Relationships

If you are like us, and you use reposted images, one thing you can certainly do to leverage Top Nine is posting all of your top images for the year. You can do this by purchasing the Top Nine images from their app for $2.99, which removes the watermark. You can also opt to download it for free with the watermark.

To get the most out of your Top Nine results, which is downloaded as a single image and shares your total amount of post likes for the year, you can simply post the image as a story or a post, tagging all of the original content creators.

Again, we originally published these reposted images because our followers tend to like this type of content, but we also repost based on strategy. For instance, we work with many Professional Organizers and organizational companies – some of which we’d like to promote and others which we’d like to work with in the future – so reposting their content only makes sense. It grabs their attention and shows them that you’re as interested in their content as they may be in yours.

In our case, we’d tag all 9 creators. This would give us another great post and would allow us to remind the creators that we’ve previously tagged them, as well as call attention to our existence in the space. Our biggest tip here is to make sure you thank them for their images again, as you’re essentially reposting their image once more. You can also take this as an opportunity to personally message (DM) these Instagram accounts, thanking them for their amazing content. Depending on the size of the company, not only will you make them feel great, but you’ll also actively be beginning to network with them. If the account is one that you’d like to work with, you may consider using this as a time to talk with them about partnerships.

Be Sneaky, But Not Too Sneaky…

One more thing you can do with Top Nine’s images is hold a contest prompting followers to share their own top images. The prize and rules of the contest are completely up to you, but from our experience, you’d want to choose rules that make things easiest on you and the entrants. For instance, so you can keep track of all of the entries, you may want to have entrants tag your account and include a campaign-specific hashtag on their post to be considered “entered”.

What this may end up doing for you is two fold. First, you may end up learning quite a bit about your followers. If any companies are following you and they decide to join in (this will mostly be smaller to medium-sized businesses who focus on engagement), you’ll essentially have access to their Top Nine images, which can give you further insight into their market/niche.

Awareness is an uphill battle for new companies, especially for those like ExactMats, which works primarily with custom products and has essentially created a brand new product category within a few markets. That said, the second benefit, depending on your rules, might be as simple as getting brand attention and awareness for your company. By holding a fun and unique contest with an exciting prize (I can’t emphasize enough how important the prize is in getting attention and more entrants), where those who enter must tag you, you’re inviting people to spread the word about your company.

Get Out There And Start Posting

There’s a lot more that can be done with Top Nine’s photo collage in the ways of marketing, but the app is also looking to enhance it’s platform by adding new features and tools for its users. For example, their iOS app (sorry Android users – the app isn’t available quite yet for you guys), which is free, has an update allowing you to turn your top images into a video for Instagram Stories. This opens up even more marketing possibilities for Instagram users.

And finally, for those of you who are worried about Instagram’s newest vendetta against post likes, you needn’t worry. Top Nine has assured users that it’s algorithm is intelligent enough to identify your best posts without the need to see post likes.

So what are you waiting for? Get out there and start leveraging tools like Top Nine today to gain more awareness and to obtain new business partners and revenue.

Rachael Olan is a Texas-based Staff Writer at The American Genius and jack-of-many-trades. She's well known for her abilities in Marketing, Sales, and Customer Service, with a focus on SaaS and eCommerce businesses. Outside of writing, Rachael spends much of her time with her swarm of pets, including a 70 lb tortoise named Frankie.

Real Estate Marketing

Turning plastic waste to lumber, Goodwood is the savior this world needs.

(REAL ESTATE MARKETING) Goodwood plastic is a company that has some great uses for old plastic waste. As the saying goes “One man’s trash is another man’s treasure!”

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plastic waste turned into lumber

If ever there was a niche to fill in this world, it’s finding more uses for plastic waste. With public concerns for global warming on the rise, more people and local governments are starting to search for ways to be more eco-friendly and reduce their plastic waste.

Plastic use has become a pain-point for modern consumers. People are searching for companies who use less, or no, plastic in their packaging. Having a clear plan for reducing your company’s carbon footprint is not only good for the Earth, it’s good for business.

While many companies are working to reduce their use of plastic packaging, one Canadian company is taking charge of the single-use plastics already floating around the world.

Goodwood Plastic Products is turning plastic waste into lumber. Yes, you read that right. Lumber.
The leaders over at Goodwood Plastic aren’t wizards, but they are brilliant. The company takes single-use plastics and recycles them into sturdy, innovative building materials. These building blocks can be drilled, nailed, and glued just like lumber. The building blocks even have superior durability to traditional lumber and do not suffer from the same kind of deterioration.

Goodwood is currently working with the city of Halifax, Nova Scotia to recycle about 80% of the plastic recyclables collected in the city. City officials are thrilled to have a local company helping them find a use for such a large quantity of their waste. The Halifax Solid Waste Division Manager, Andrew Philopoulos says the city would have a hard time dealing with the plastic waste without Goodwoods services.

“Without them, I think we would find it challenging to find a market for a lot of the plastic packaging that we are collecting.”

Goodwood has made headlines before. Recently, they partnered with Canadian grocery store, Sobeys, to make a parking lot completely out of post-consumer plastics taken from landfills. And it doesn’t appear that they are slowing down anytime soon. Their latest venture will focus on recycling fishing gear, which makes up a significant amount of plastic waste in oceans and causes immense harm to sea life.
The vice president of Goodwood, Mike Chassie, hopes that their business model will inspire others to fight the good fight against post-consumer plastic.

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Real Estate Marketing

Why Google may soon label your website SLOW, costing you money

(MARKETING) Google’s putting warning labels on slow sites! If Ads are your bread and butter, the toaster just got thrown in the bathwater…

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google slow warning often due to ads

The rumors about consumer attention spans aren’t 100% true.

Every other article will tell you you have to grab grab grab, because anyone on a smartphone is a goldfish-brained, flashing lights junkie who won’t give your poor company the time you really deserve because they’re too overstimulated to know how good you are for them.

Well, first of all, goldfish actually have such good memories, that they can distinguish one human from another, and learn tricks.

And second of all, we can and do hyperfocus online! The catches are, the content has to be relevant, it has to be interesting, and it has to actually be easy to read.

No, I don’t mean easy to read as in legible, though there’s certainly more I could say about people still using black text on navy blue backgrounds. I don’t mean easy to read as in ‘keep Chaucerian references to a minimum’ either.

I mean easy to read in the purest form: your site and its content needs to actually load in a timely fashion.

I’m blessed with full use of my hands, so I can physically open a book in under a second. But connected to a great source of wifi, even with only one tab open, I can’t always make the same boast of opening a new website on any laptop I’ve ever used, and I definitely can’t say that about sites loading on my phone. Before you start an Apple vs PC/Android war, think about your own experience for a minute. It doesn’t matter what your tech specs are—slow sites are a universal demon!

And because they’re always listening, our Google Overlords have decided to do something about it.

The big G is starting to put the smackdown on sites with crappy loading times by branding them with a big ol’ ‘SLOW’ shame badge in the search results.

That means, even if you’re page one, result one, and the first ad in that little pastel yellow box, you can be passed over just like the losers on page 6 because Google will tell your potential readers visiting your site is buying a ticket to frozen screen town.

That town sucks.

So how do you get ahead of this latest development? You attack what makes your load times slow! The bugbears dragging you down are:

Ads

Videos reiterating what your articles say

Needlessly uncompressed graphics

Ads

Sites unformatted for mobile devices

Large gifs

ADS.

It’s ads, okay, the technical stuff is all easily fixable, but your biggest issue is ads.

As hard as it is to deal with your company not bringing in any cash, it’s even harder for consumers to properly peruse your content without getting hit with a video pop-up, some creepy cleavage-ridden clickbait, an animated banner, a new tab forced open, malware, extra sound, and the creep factor of the sites they only spoke about being right in front of them five minutes later.

It’s more than just distracting and dystopian—ish this brings your site load times to a grinding halt.

If they can’t click away from the ads, or have to wait for them to load before your content shows up while everything sorts itself out, more and more users are opting to hit the back button, or click over to be seduced by a competitor’s faster tab. With a ‘Slow sticker’ slapped on your pages by Google, these rightfully impatient browsers will start scrolling past you entirely.

It’s not just a problem for anyone selling directly either. Even the trusty Snopes is getting hit with my ‘NEXT’ thumb swipes on mobile because whether or not I’m scrolling on my personal porcelain or somewhere someone important might notice I’m bathroom blogging, it’s taking too long to get where I need to be.

Bottom line is this: If you have to have banner ads on your website to keep it afloat, it’s time you took the hours to run some intense QA. It’s up to you to vet the ads you’re allowing on your space, to see how they’re affecting your site’s load times, and to ask yourself if the money you’re getting from plastering your content with extra baggage is worth being skipped over for the next search result in line.

Keep your content in the fast lane, or gamble with rocking the sidewalk. The choice is obvious… but as always, it’s yours to make!

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Real Estate Marketing

100 new Pinterest trends to know for 2020

(MARKETING) As we look to 2020, Pinterest reveals the top 100 trends to expect in the first year of the new decade. Understanding these trends can boost your marketing in this visual-heavy industry.

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pinterest home screen

As we prepare to enter a new year – and a new decade – we reflect on the year before, and take what we’ve learned to help us better ourselves in the new year. What we’ve learned comes in the form of life lessons, characteristics of ourselves, and data.

The latter can help us predict what trends will occur in the year to come, and such is the case with Pinterest as the lifestyle social media platform lists the top 100 trends for 2020 – all based on data involving user behavior.

According to the Pinterest newsroom, “When Pinners are looking for new ideas, they come to Pinterest first. It’s where they get inspiration, dream about new possibilities and plan for what matters most. And every time someone searches on Pinterest, they’re thinking about what they want to try next. Multiply that behavior by the more than 320 million people using Pinterest all over the world, and you get unique insight into emerging trends.”

The Pinterest 100 is a list – that comes with its own mini-site – covers ten categories, all selected via the stats on user behavior. Each category features its own ten trends, and the ten categories include:

1. Responsible Travel – Environmentally conscious travel tips
o Train travel
o Staycations
o Eco-friendly cities
o Eco-friendly travel
o Agritourism
o Learning vacations
o Eco-structures
o Travel stories
o Reduced Carbon Footprint

2. Internationally Inspired – Region-specific design and art inspiration
o Spanish bathrooms
o Indian living rooms
o French antiques
o Australian landscaping
o Japanese tubs
o Macedonian meals
o Filipino desserts
o Arabic treats
o West African recipes
o Kerala breakfast ideas

3. Beyond Binary – Products moving beyond gendered labels
o Gender-neutral names
o Unisex kid clothes
o Gender-neutral party ideas
o Every-kid playrooms
o Unisex nurseries
o Androgynous wedding wear
o Tuxedo dresses
o Gender-neutral haircut
o Inclusive educational posters
o Androgynous flags

4. Space Everything – Space travel and related themes
o Astrology-themed parties
o Two the moon parties
o Galaxy birthdays
o Constellation crafts
o STEM activities
o Galaxy painting
o NASA logos
o Constellation piercings
o Space tattoos
o Planet Makeup

5. Re-wilding – Outdoor adventure
o Lake fishing
o Rockhounding
o Rabbit hutches
o Nature travel
o Bushcraft camping
o Northern lights
o Outdoor bars
o Outdoor play areas
o Outdoor indoors
o Hiking fashion

6. Finding Balance – Self-care tips and products
o Self-discovery journal prompts
o Social media detox
o Embrace being single
o Chicory root
o Art therapy activities
o Sea moss
o Mood-booster playlists
o Ylang ylang oils
o Feng Shui décor
o Cucumber juice

7. Pampered Pets – Advanced pet care
o Pet resorts
o Dog patios
o Outdoor cat playgrounds
o Dog toilets
o Goat playhouses
o Protective halos for blind dog
o Pet fashion
o Cat birthdays
o Cakes for dogs
o Pet memorials

8. Home Hub – Home, and home office, improvement tips and devices
o Garden room
o Indoor microgreens
o WFH wear
o Granny pods
o Audio rooms
o Homebrewing
o Indoor water fountains
o Home theaters
o Coffee stations
o Homemade baby food

9. 90s Re-Run – 90s inspired fashion
o 90s cartoons
o Hip hop parties
o Grunge fashion
o 90s music
o Lip gloss and liner
o Hair clips
o Y2K outfits
o Braided hairstyles
o 90s streetwear
o Scrunchies

10. Conscious Consumption – Sustainable living tips and tools
o Protest posters
o Low-waste living
o Product swaps
o Thrifted home décor
o Ocean trash art
o Thrifted wedding dresses
o Solar light crafts
o Secondhand fashion
o Low-waste weddings
o Thrift store crafts

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