Connect with us

Real Estate Marketing

Top Nine is an easier way to market, and gain insights on Instagram

(REAL ESTATE MARKETING) An app called Top Nine is making big waves as influencers, businesses, and general users leverage the app’s capabilities for marketing campaigns.

Published

on

Lani top nine

TopNine.co, an app that helps Instagram users identify their top 9 posts on their feed for the year, is coming in hot as influencers and daily users-alike flock to the app for marketing guidance.

As a Marketer, this app deeply interested me, so I took a few moments to download it and found that the results are not only impressive, they’re also pretty accurate. Top Nine explains their algorithm in detail on their website, stating “The algorithm selects your Top Nine Instagram photos based on a number of factors: number of likes, the content of the comments, among others.”

Using a company I work with as an example (@Exactmats/ ExactMats.com, which provides perfect-fitting, clear and black surface protection for vehicles, as well as clear protection for offices, and homes), Top Nine selected these images as the best images to leverage in the company’s marketing campaigns.

top nine Instagram

That said, while the platform gives you exactly what they think you should be using, it doesn’t really help you do the marketing. So how should you use your Top Nine images? Let’s discover those opportunities together!

Use The Data To Your Advantage

At ExactMats, we often repost photos from other like-minded accounts, making sure to give credit to those who created the content.

Looking at the examples above, all of ExactMats’ current Top Nine images are reposts, which may give us info about what the company’s followers want to see. For instance, by cross-referencing top images from the app with our own analytics on Instagram (make sure to convert your account into a business account to see Instagram’s “Insights”) we can verify that the app chose well.

You may have noticed that we have a couple trends happening with our reposts. First, we have a couple letter board posts. Initially, we shared a letter board post as a test, to see how our followers and passersby responded. What we didn’t expect was that these types of posts would be some of the most popular we’ve shared, so we took a deeper dive into Instagram’s analytics and found that these types of posts had some of the most likes, comments, and shares. Because of this, we have continued to add letter board posts into our Instagram planners.

The second trend we noticed was in relation to color profile – rainbows. Rainbows are a huge hit within our niche. We first started reposting rainbows consistently this year and since then, noticed a large uptick in engagement. We probably could have proven how well these types of posts were doing without Top Nine, but having an app that furthers our understanding of how well certain types of posts are doing is super helpful to any Marketer.

In short, it’s important to use apps like Top Nine and Instagram’s analytics to take as deep a look as possible into how your Instagram account is preforming.

Share Your Top Nine To Leverage Relationships

If you are like us, and you use reposted images, one thing you can certainly do to leverage Top Nine is posting all of your top images for the year. You can do this by purchasing the Top Nine images from their app for $2.99, which removes the watermark. You can also opt to download it for free with the watermark.

To get the most out of your Top Nine results, which is downloaded as a single image and shares your total amount of post likes for the year, you can simply post the image as a story or a post, tagging all of the original content creators.

Again, we originally published these reposted images because our followers tend to like this type of content, but we also repost based on strategy. For instance, we work with many Professional Organizers and organizational companies – some of which we’d like to promote and others which we’d like to work with in the future – so reposting their content only makes sense. It grabs their attention and shows them that you’re as interested in their content as they may be in yours.

In our case, we’d tag all 9 creators. This would give us another great post and would allow us to remind the creators that we’ve previously tagged them, as well as call attention to our existence in the space. Our biggest tip here is to make sure you thank them for their images again, as you’re essentially reposting their image once more. You can also take this as an opportunity to personally message (DM) these Instagram accounts, thanking them for their amazing content. Depending on the size of the company, not only will you make them feel great, but you’ll also actively be beginning to network with them. If the account is one that you’d like to work with, you may consider using this as a time to talk with them about partnerships.

Be Sneaky, But Not Too Sneaky…

One more thing you can do with Top Nine’s images is hold a contest prompting followers to share their own top images. The prize and rules of the contest are completely up to you, but from our experience, you’d want to choose rules that make things easiest on you and the entrants. For instance, so you can keep track of all of the entries, you may want to have entrants tag your account and include a campaign-specific hashtag on their post to be considered “entered”.

What this may end up doing for you is two fold. First, you may end up learning quite a bit about your followers. If any companies are following you and they decide to join in (this will mostly be smaller to medium-sized businesses who focus on engagement), you’ll essentially have access to their Top Nine images, which can give you further insight into their market/niche.

Awareness is an uphill battle for new companies, especially for those like ExactMats, which works primarily with custom products and has essentially created a brand new product category within a few markets. That said, the second benefit, depending on your rules, might be as simple as getting brand attention and awareness for your company. By holding a fun and unique contest with an exciting prize (I can’t emphasize enough how important the prize is in getting attention and more entrants), where those who enter must tag you, you’re inviting people to spread the word about your company.

Get Out There And Start Posting

There’s a lot more that can be done with Top Nine’s photo collage in the ways of marketing, but the app is also looking to enhance it’s platform by adding new features and tools for its users. For example, their iOS app (sorry Android users – the app isn’t available quite yet for you guys), which is free, has an update allowing you to turn your top images into a video for Instagram Stories. This opens up even more marketing possibilities for Instagram users.

And finally, for those of you who are worried about Instagram’s newest vendetta against post likes, you needn’t worry. Top Nine has assured users that it’s algorithm is intelligent enough to identify your best posts without the need to see post likes.

So what are you waiting for? Get out there and start leveraging tools like Top Nine today to gain more awareness and to obtain new business partners and revenue.

Rachael Olan is a Texas-based Staff Writer at The American Genius and jack-of-many-trades. She's well known for her abilities in Marketing, Sales, and Customer Service, with a focus on SaaS and eCommerce businesses. Outside of writing, Rachael spends much of her time with her swarm of pets, including a 70 lb tortoise named Frankie.

Real Estate Marketing

How to make sure a client actually reviews you online

(REAL ESTATE MARKETING) Actionable customer feedback is one of the most valuable assets at your disposal. Unfortunately, it’s also incredibly difficult to obtain ratings and reviews.

Published

on

Man drinking coffee looking at phone for reviews.

Actionable customer feedback is one of the most valuable assets at your disposal. Unfortunately, it’s also incredibly difficult to obtain, as angry customers rarely leave coherent reviews and satisfied customers often avoid them entirely. Here are a few ways to achieve positive feedback without breaking the bank.

Before embarking on a crusade to pester your customers for their time, take a second to identify pain points in your services.

Are your negotiating tactics superb, or do they end up a bit lackluster from time to time? Does your customer interfacing garner largely positive results, or do you get the feeling that you’re putting people off? Knowing what to look for when asking for feedback and reviews will help you narrow the number of choices your customers have, making an answer significantly more likely.

Once you have a general idea of what you want to address, it is ideal to implement a universal online reviews strategy that all clients are asked for, and you never cherry-pick for marketing purposes, rather publish all of the ratings for an accurate picture, given that consumers want real transparency. For example, RatedAgent.

But maybe you’re a solo agent with a broker that doesn’t invest in anything (especially not a ratings and reviews strategy) and you’re on your own.

In that case, start putting together a form with specific questions targeting your established weak spots – naturally, the fewer the better, but don’t lead people – transparency is good. In most cases, you’ll want to stick to three main topics and a general suggestion area; anything more than that, and you risk intimidating your prospective critics.

Following up directly via email is a good way to catch a customer’s attention, but it’s also a good way to end up in your customers’ spam folders, and it can get expensive quite quickly. If you decide to run an email campaign, make sure your intent is in the subject line.

You might even want to pair your email with a promotion, such as a free annual fire inspection or something similar, but be careful not to skew your potential feedback.

An alternative to mass-emailing your client list is installing a pop-up box on your website. After seeing the same box multiple times, some of your clients are bound to cave eventually. As long as you keep the box clean, concise, and easy to exit, you shouldn’t receive negative feedback inspired by annoyed web-goers. You can also add your message to a modal box or a similarly less-intrusive graphic in order to account for the ad-blocker crowd if you don’t see enough feedback within a month or so.

Acting on customer reviews is perhaps the clearest way to improve your customer-facing image, as long as the feedback itself is clear. Knowing what to look for and implementing a pleasant campaign to obtain will get you one step closer to raking in the critiques.

Continue Reading

Real Estate Marketing

Craft the perfect cold email with these simple, awesome templates

(REAL ESTATE MARKETING) Struggling with inspiration to write those intro emails? These free cold email templates can make growing your business a whole lot cooler.

Published

on

reviews Woman seated on ground writing cold email to clients.

Entrepreneurs and digital marketers, you’ve all been there – staring blankly at your computer screen, waiting for the Muse of Marketing to smack you on the head with the perfect words for a perfectly crafted email introduction.

The struggle to write high-quality, effective cold emails for customer prospecting is a near universal pain point in marketing. Need something to help with the pain?

Behold Hunter’s free collection of best-performing cold-email templates. Their sample emails are a treasure trove of inspiration, nudges and signposts to help when you need to reach someone who may not know you or your business.

To make it easy to find the right templates, you can filter by categories such as sales, SEO, follow-up or networking, then refine it toward your offer or call to action. Want to pitch a guest blog post? Offer a free trial? Ask for help connecting with the right person? Just peruse the site to see what goodies you can use.

If you’re not even sure where to start, take a look at Wordstream’s handy tips for creating a cold-email strategy. If you’re a data person, take in the stats on sales emails that work from Hubspot. But if you need to start out with an even bigger picture, take advantage of Hubspot’s sales prospecting guide.

We’ve got some tips for you, too. Here are some thoughts on how to get the most out of Hunter’s template directory.

Resist the urge to just copy, paste and add your details. You’re not a spammer, right? Don’t waste your time or your prospect’s with bot-speak or boilerplate. Templates are your jumping-off point. Do your research, know who you’re talking to and look for ways to personalize.

Know thy business well before you dive in and start emailing. Even with the perfect template, you can’t write an effective marketing email without defining your most important digital marketing building blocks: customer personas and your value proposition. Know your ideal customers, where to find them and how you can solve a problem for them. Need help? Check out Buffer for how to define a customer persona and Sumo for how to define your value proposition.

Browse the templates for ideas on how to find and engage with prospects. Some examples: Maybe tell them about a broken link on their site and offer better content. Point out a competitors’ negative reviews and say how you can help their company avoid those issues. Notice a question on social media and offer an answer.

Help a fellow cold-emailer out and share what’s worked for you. Hunter invites users to contribute templates from their successful emails. Sharing is digital caring!

Now that you’ve saved time crafting those perfectly worded emails, don’t waste time figuring out where to send them. You can make hunting for prospect emails more efficient with another free tool from Hunter: Business email search and verification. They offer 50 free searches as well as a tiered subscription plan ranging from $49 to $399 per month.

May the Muse of Marketing ever slap you when you need her! But if she’s not cooperating, try out some templates to give her a little nudge.

Continue Reading

Real Estate Marketing

7 ways to maximize your email productivity and reduce clutter

(MARKETING) Emails tend to stack up and make it hard to organize and to find anything useful, here are several apps and ways to make your life easier.

Published

on

emails stacking up

Despite the availability of numerous platforms and ways to reach your customers, statistics show, and business experts know, that email still remains the primary tool that businesses use for communication and collaboration. Email is the backbone of productivity, so if you’re looking for ways to increase efficiency and make your job a little easier, optimizing your emails is a great place to start.

Just in time for the holidays, here are seven ways to maximize your productivity when it comes to email.

1) Please, please stop with the no-reply emails. If you haven’t figured it out by now, it’s time you knew – if your customers can’t reply to your messages, it sends the message that you don’t care about them and stymies communication. Instead, create a persona or department that can handle replies to your messages. If you must use a no-reply email, be sure to include contact information for customer service so that a customer can get ahold of you if they need to.

2) Don’t waste time reminding a customer that they have an appointment. Get an intelligent machine to do it for you. Remindr is an app that sends text and email reminders to clients, patients, and customers, reducing the number of no-shows.

3) Turn your email inbox into a to-do list. If you use Gmail, consider trying the app Drag, which helps turn your inbox into a super-organized to-do list by sorting your emails into To Do, Doing, and Complete categories. It makes your email box look a bit like Trello and is more efficient for tasking than using Gmail’s colorful stars system or disappearing messages into folders, only to have them forgotten.

4) Reduce inbox clutter by using a disposable email address when signing up for subscriptions and accounts. AnyAlias lets you create an infinite number of disposable email addresses, all linked to one account so that you can check them all simultaneously, while still keeping your personal email address private.

5) Track the effectiveness of email marketing with Polymail, the inbox that shows you statistics about open and reply rates and creates detailed profiles of all of your customers, among other super helpful marketing tools.

6) Find files in attachments more quickly. How many times have you scanned through pages of your Gmail, clicking on anything with a paperclip next to it, trying to find some long-missing file? Dittach is a Chrome extension that creates a sidebar specifically for displaying information about attachments, as well as a thumbnail preview. Attachments can be sorted by file type or date, making it easier to find files, forward them, download them, or print them. Brilliant.

7) Clean up your digital hoard. With the new year coming up as well, why not go Marie Kondo on your email. Make it easier to find the things you need by getting rid of all those outdated emails you no longer need. After all, digital clutter is still clutter.

Don’t overlook this important aspect of running your business. Chances are you send and receive dozens, if not hundreds, of emails per day, and may also be using your inbox to store and find files, market to customers and manage aspects of your personal life as well. Streamlining your email experience can save you a ton of time, energy, and money, and make your day-to-day tasks more efficient and pleasant.

Continue Reading
Advertisement

Our Partners

Get The Daily Intel
in your inbox

Subscribe and get news and EXCLUSIVE content to your email inbox!

Still Trending

Get The American Genius
in your inbox

subscribe and get news and exclusive content to your email inbox