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Turning plastic waste to lumber, Goodwood is the savior this world needs.

(REAL ESTATE MARKETING) Goodwood plastic is a company that has some great uses for old plastic waste. As the saying goes “One man’s trash is another man’s treasure!”

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plastic waste turned into lumber

If ever there was a niche to fill in this world, it’s finding more uses for plastic waste. With public concerns for global warming on the rise, more people and local governments are starting to search for ways to be more eco-friendly and reduce their plastic waste.

Plastic use has become a pain-point for modern consumers. People are searching for companies who use less, or no, plastic in their packaging. Having a clear plan for reducing your company’s carbon footprint is not only good for the Earth, it’s good for business.

While many companies are working to reduce their use of plastic packaging, one Canadian company is taking charge of the single-use plastics already floating around the world.

Goodwood Plastic Products is turning plastic waste into lumber. Yes, you read that right. Lumber.
The leaders over at Goodwood Plastic aren’t wizards, but they are brilliant. The company takes single-use plastics and recycles them into sturdy, innovative building materials. These building blocks can be drilled, nailed, and glued just like lumber. The building blocks even have superior durability to traditional lumber and do not suffer from the same kind of deterioration.

Goodwood is currently working with the city of Halifax, Nova Scotia to recycle about 80% of the plastic recyclables collected in the city. City officials are thrilled to have a local company helping them find a use for such a large quantity of their waste. The Halifax Solid Waste Division Manager, Andrew Philopoulos says the city would have a hard time dealing with the plastic waste without Goodwoods services.

“Without them, I think we would find it challenging to find a market for a lot of the plastic packaging that we are collecting.”

Goodwood has made headlines before. Recently, they partnered with Canadian grocery store, Sobeys, to make a parking lot completely out of post-consumer plastics taken from landfills. And it doesn’t appear that they are slowing down anytime soon. Their latest venture will focus on recycling fishing gear, which makes up a significant amount of plastic waste in oceans and causes immense harm to sea life.
The vice president of Goodwood, Mike Chassie, hopes that their business model will inspire others to fight the good fight against post-consumer plastic.

Staff Writer, Natalie Gonzalez earned her B.A. in English and a Creative Writing Certificate from the University of Texas at Austin. She is a writer and social media nerd with a passion for building online communities.

Real Estate Marketing

Happy Grasshopper helps real estate folks by offering free content

(REAL ESTATE MARKETING) The one stop shop for real estate communication with clients, Happy Grasshopper, has extended it service for free to help with COVID-19 problems.

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happy grasshopper welcome

Happy Grasshopper provides high quality, helpful, and timely content to real estate professionals to help them keep in touch with their client list and other potentially interested parties. Up to now, their content was only available to their paid members. For the first time, in response to COVID-19 and social distancing, Happy Grasshopper is offering up their premium content for free to every real estate entity.

Welcome to HG Free. It’s kind of a big deal.

The country–and the whole world–is topsy turvy due to the awful spread of the novel coronavirus. The real estate industry, along with many others, has basically slowed down to a mere trickle of business. Social distancing may be what saves us, but for many industries, the loss of income is a crushing blow. Real estate agents are trying to figure out how to connect with leads and clients while staying at home.

Happy Grasshopper’s content is all messaging based. They provide ways to start and carry on conversations with prospects. Offering true value to people is the best way to earn loyalty. With scads of people facing job loss, furloughs, or a sharp decrease of income, nobody is looking to be “sold” right now. It’s abrasive and insensitive. That doesn’t mean to stop reaching out, though, to people. People are craving connection more than ever, as they deal with physical distancing from nearly all others and a complete shutdown of any social life.

HG Free is available via the HappyGrasshopper.com home page, and will offer free content on a regular basis to help those working in the real estate industry keep in touch with their contacts in relevant and appropriate way.

Their content includes:

  • Email Message Templates
  • Text Message Templates
  • Social Media Posts/Quote Graphics
  • Voicemail Message Scripts

Happy Grasshopper features

CEO Dan Stewart states, “Our mission – to connect the world in conversation – has never been more important. In this unprecedented time of social distancing, we must continue to hold conversations with each other through the communication media available to us. For our largest client base–real estate agents, brokers, and franchises–staying in touch with leads, their sphere of influence, current and past clients and others is always important. Today, in the face of this world-wide, self-quarantining pandemic, it is crucial.”

Happy Grasshopper CEO

People need people. HG Free can help real estate people connect with their people. Don’t sleep on this, real estate folks! Take Happy Grasshopper up on their generous offer. It’s thoughtful for Happy Grasshopper to do this, and in turn, they’ll surely convert more loyal customers of their own when times are better.

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Real Estate Marketing

COVID-19: Should real estate pause “days on market” featured on sites?

(REAL ESTATE MARKETING) MLS platform rely heavily on a constant market. With the current pandemic, certain features can negatively impact buyers, sellers, and their listing agents.

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mls listing

With more and more states, counties, and cities issuing “shelter-in-place” orders, it looks as though this will be the new normal for a while. For real estate professionals, this leaves a lot of unanswered questions and apprehension. With shelter-in-place, naturally, there will not be as many people looking to buy or sell homes, but what about the homes already on the market? How will they be affected?

Maybe it is time to review certain listing features: days on the market, tours, and open houses, to name a few. These features are heavily dependent on an active market. When the market is in a slump, recession, or facing a crisis, like pandemic, natural disasters, or in an area where people have been experiencing extensive furloughs and layoffs, this data can be unfairly impacted.

When there are not as many homebuyers/sellers in an area due to these events, days on the market will rise, tours will sit unviewed, and open houses will not receive any foot traffic because people are not financially in a place to partake.

Typically, buyers use the “days on the market” feature to leverage better deals; the longer a home has been on the market, the more likely the owner will be to strike a better deal (in theory). During these shelter-in-place orders, the longer a home looks as though it has been on the market, the more likely a perspective home buyer will be to think, “if it’s been on the market this long, what’s wrong with it?” Also, it can give the false impression that the listing agent isn’t doing all they should be to sell the home, as the days on the market increase, which unfair both to the real estate professional and to the homeowner.

In California, where there is currently a shelter-in-place order, the MLS Listings Board of Directors has issued an order to suspend days of the market for active listings. Active listings will no longer accrue days on the market, effective March 17 (the day the shelter-in-place was issued). The Board also disabled broker tours and open house listings effectively keeping the listing marketplace from being adversely impacted.

This change should happen across the board, in my opinion, so other markets aren’t negatively impacted by a continual “days on the market” count when we are all dealing with the pandemic. Perhaps other MLS listing services will follow suit and it will soon become standard to suspend the features most impacted by the shelter-in-place order.

The MLS Listings Chairman in California, Karl Lee, stated, “This action is intended to relieve pressure on sellers and buyers during the coronavirus pandemic and to underscore public compliance efforts during the shelter-in-place. The health of the public is priority number one. We are actively reviewing policies to identify ways to support buyers, seller, agents, and brokers in these unprecedented times. We continue to collaborate with other MLS listing platforms for best practices under the impact of coronavirus.”

However, not all MLS listing agencies agree with this policy. In fact, some agencies are not addressing the inadequacies the shelter-in-place has presented. Instead, they are telling their agents to carry on as normal, which is a violation of the shelter-in-place order. What do you think MLS listing agencies should do? Should the days on the market continue to accrue during the pandemic, or should it be suspended until business can resume as normal?

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Real Estate Marketing

Quickly turn any text, link, or tweet into an Instagram post

(REAL ESTATE MARKETING) If you have wondered how to share the same ad across multiple social platforms, Remix is your answer for the brand unity every company needs.

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buffer rmx

Developing unique and “likeable” Instagram content is a crucial objective for any brand. This involves being aware of outside apps that help one develop the best content for their brand. These apps include a myriad of purposes, from additional filters to repost abilities to creating eye-catching stories.

Now, an app exists that allows users to transform any link, tweet, or product into beautiful Instagram content. Remix by Buffer is designed to help people share their content across every channel in an effort to give their content consistency.

Bring tweets to Instagram. Put your products into Stories. And much more,” says Buffer’s landing page for Remix. “With Remix, you can share information quickly, efficiently, and completely on-brand. Remix is fully free. No watermarks. No in-app purchases.”

One of the best aspects of this is that the content you’re designing can be altered to include your brand’s colors to ensure that every post is, as they said, on-brand. After selecting your colors once, you can keep them on file to use for future posts.

To create a post, you grab a link from a tweet or a product and bring it into Remix to generate an image that you want to share. After choosing the colors, you select a size and style as different layouts are available to match your content or brand.

Then, you have the option to customize the background by uploading your own image or selecting one from Unsplash. Remix is available for both iOS and Android.

Buffer recaps the purpose on Product Hunt by writing, “Share tweets to Instagram. Turn links & products into social media content. You can create on-brand assets from any tweet, link, or product & share to your favorite social network. We hope this can streamline your workflows and help you engage with your audience.”

Audience engagement is obviously the main point of social media, and people love fresh content as well as consistency from brands. This can be a difficult line to walk in order to create content that is both eye-catching and hits your brand’s mark every time. Having outside tools like Remix can help you to accomplish this goal.

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