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Turning plastic waste to lumber, Goodwood is the savior this world needs.

(REAL ESTATE MARKETING) Goodwood plastic is a company that has some great uses for old plastic waste. As the saying goes “One man’s trash is another man’s treasure!”

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plastic waste turned into lumber

If ever there was a niche to fill in this world, it’s finding more uses for plastic waste. With public concerns for global warming on the rise, more people and local governments are starting to search for ways to be more eco-friendly and reduce their plastic waste.

Plastic use has become a pain-point for modern consumers. People are searching for companies who use less, or no, plastic in their packaging. Having a clear plan for reducing your company’s carbon footprint is not only good for the Earth, it’s good for business.

While many companies are working to reduce their use of plastic packaging, one Canadian company is taking charge of the single-use plastics already floating around the world.

Goodwood Plastic Products is turning plastic waste into lumber. Yes, you read that right. Lumber.
The leaders over at Goodwood Plastic aren’t wizards, but they are brilliant. The company takes single-use plastics and recycles them into sturdy, innovative building materials. These building blocks can be drilled, nailed, and glued just like lumber. The building blocks even have superior durability to traditional lumber and do not suffer from the same kind of deterioration.

Goodwood is currently working with the city of Halifax, Nova Scotia to recycle about 80% of the plastic recyclables collected in the city. City officials are thrilled to have a local company helping them find a use for such a large quantity of their waste. The Halifax Solid Waste Division Manager, Andrew Philopoulos says the city would have a hard time dealing with the plastic waste without Goodwoods services.

“Without them, I think we would find it challenging to find a market for a lot of the plastic packaging that we are collecting.”

Goodwood has made headlines before. Recently, they partnered with Canadian grocery store, Sobeys, to make a parking lot completely out of post-consumer plastics taken from landfills. And it doesn’t appear that they are slowing down anytime soon. Their latest venture will focus on recycling fishing gear, which makes up a significant amount of plastic waste in oceans and causes immense harm to sea life.
The vice president of Goodwood, Mike Chassie, hopes that their business model will inspire others to fight the good fight against post-consumer plastic.

Staff Writer, Natalie Gonzalez earned her B.A. in English and a Creative Writing Certificate from the University of Texas at Austin. She is a writer and social media nerd with a passion for building online communities.

Real Estate Marketing

Craft the perfect cold email with these simple, awesome templates

(REAL ESTATE MARKETING) Struggling with inspiration to write those intro emails? These free cold email templates can make growing your business a whole lot cooler.

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Woman seated on ground writing cold email to clients.

Entrepreneurs and digital marketers, you’ve all been there – staring blankly at your computer screen, waiting for the Muse of Marketing to smack you on the head with the perfect words for a perfectly crafted email introduction.

The struggle to write high-quality, effective cold emails for customer prospecting is a near universal pain point in marketing. Need something to help with the pain?

Behold Hunter’s free collection of best-performing cold-email templates. Their sample emails are a treasure trove of inspiration, nudges and signposts to help when you need to reach someone who may not know you or your business.

To make it easy to find the right templates, you can filter by categories such as sales, SEO, follow-up or networking, then refine it toward your offer or call to action. Want to pitch a guest blog post? Offer a free trial? Ask for help connecting with the right person? Just peruse the site to see what goodies you can use.

If you’re not even sure where to start, take a look at Wordstream’s handy tips for creating a cold-email strategy. If you’re a data person, take in the stats on sales emails that work from Hubspot. But if you need to start out with an even bigger picture, take advantage of Hubspot’s sales prospecting guide.

We’ve got some tips for you, too. Here are some thoughts on how to get the most out of Hunter’s template directory.

Resist the urge to just copy, paste and add your details. You’re not a spammer, right? Don’t waste your time or your prospect’s with bot-speak or boilerplate. Templates are your jumping-off point. Do your research, know who you’re talking to and look for ways to personalize.

Know thy business well before you dive in and start emailing. Even with the perfect template, you can’t write an effective marketing email without defining your most important digital marketing building blocks: customer personas and your value proposition. Know your ideal customers, where to find them and how you can solve a problem for them. Need help? Check out Buffer for how to define a customer persona and Sumo for how to define your value proposition.

Browse the templates for ideas on how to find and engage with prospects. Some examples: Maybe tell them about a broken link on their site and offer better content. Point out a competitors’ negative reviews and say how you can help their company avoid those issues. Notice a question on social media and offer an answer.

Help a fellow cold-emailer out and share what’s worked for you. Hunter invites users to contribute templates from their successful emails. Sharing is digital caring!

Now that you’ve saved time crafting those perfectly worded emails, don’t waste time figuring out where to send them. You can make hunting for prospect emails more efficient with another free tool from Hunter: Business email search and verification. They offer 50 free searches as well as a tiered subscription plan ranging from $49 to $399 per month.

May the Muse of Marketing ever slap you when you need her! But if she’s not cooperating, try out some templates to give her a little nudge.

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Real Estate Marketing

6 logo design trends for 2021 to boost your branding

(REAL ESTATE MARKETING) Outdated branding can be a big red flag to anyone viewing your website or social media – check these logo trends to improve yours for 2021!

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Logo design sketches being drawn on paper and hands pointing to various designs.

When you click a website or open a marketing email, nothing (and I mean NOTHING) is more discouraging than a sloppy or outdated logo. It’s the first thing a consumer equates to the quality of the goods or services being offered. In short, if your logo looks like it was designed using Windows 95, it doesn’t matter how good your product is – no one’s going to believe you.

Here are 6 current logo aesthetic trends that will give your branding new life in 2021:

1) Minimalist design
A timeless aesthetic. Classy. Clean. Minimalism gives the viewer less to scrutinize and is an easy way to achieve professionalism. The best part is you won’t have to update every couple of years when trends change.

Pro Tip: Try using sans-serif fonts, as well as thin lines and clean geometry

2) Custom Fonts
I LOVE seeing custom fonts. We’re all used to Helvetica, Poppins and – God forbid – Papyrus. When a logo is made with a familiar font, it’s too recognizable – and feels like an 8th grade made it.

Pro Tip: You can go nuts with custom fonts, but make sure to keep it legible. What’s the point of a cool logo if people can’t read it?

3) Gradients
Everyone’s doing color gradients this year (think: the Facebook Messenger app icon). Gradients are eye-catching and make the image appear to be 3-D. They will also certainly not be going out of style in 2021.

Pro Tip: Make sure your selected colors print well before committing to them.

4) Text destruction
Use psychology on your potential consumers! A logo that’s unfinished or has a letter is missing will likely have viewers fixated and try to mentally complete it. This means instant attention on your brand!

Pro Tip: Don’t go over the top – you still want it to be recognizable.

5) Planned chaos
Twisted letters, random geometric shapes, and more! 2021 is a year that is inspiring some out of the ordinary designs that look interesting and sophisticated.

Pro Tip: I keep stressing this but it’s true – have fun with it, make sure it’s understandable, especially for this trend.

6) Balance
On the other side of the spectrum, balanced, orderly logos are trending right now. If you want a symmetrical and clean logo to give your brand a grounded feel, try a balanced approach.

Pro Tip: While they are inherently professional, these kinds of logos can become boring pretty easily. I recommend adding a little zest of some kind to work in tandem with the balanced-ness.

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Real Estate Marketing

Incentivizing recycled materials puts this shoe startup a step ahead

(MARKETING) Thousand Fell integrates sustainability into their brand structure by paying customers back for their recycled shoewear, which they then use to make more shoes.

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Thousand Fell Shoes, a startup incentivizing using recycled materials.

The startup shoe retailer, Thousand Fell, has a line of classic white lace-up and slip-on shoes. Based in New York City, the company was launched by Founders Chloe Songer and Stuart Ahlum last year. But, the brand isn’t just a regular sneaker company. It’s a full-circle economy shoe company that’s creating zero-waste footwear.

According to the company’s website, about 2.4 billion pairs of shoes are sold in the U.S. every year. As many as 97 percent of all shoes will end up in a landfill each year. It takes leather soles about 40 years to decompose in the landfill, and rubber soles take twice as long to decompose. Thousand Fell recognizes that waste is a huge environmental issue and wants to be a part of the solution with its biodegradable footwear line.

The company’s shoes are all made with materials that can either be “biodegraded, recycled to make new shoes, or upcycled into materials for new projects.” The company uses items like recycled rubbers and bottles to make soles, leather-like uppers, and next generation laces. Other ingredients such as aloe vera, coconut husks, and sugar cane are also used to offer a soft-touch feel, stability, support, and comfort.

Thousand Fell’s mission is to be sustainable and to never send another sneaker to the landfill. And to get there, it’s incentivizing its customers to recycle their purchased products. When you’ve worn out your shoes, or simply don’t want them anymore, you can return your shoes to Thousand Fell at no cost.

“Thousand Fell owns the material feeds and covers the cost of recycling, as well as the resale or reintegration of recycled material back into new shoes and the issuance of the $20 recycling cash that is sent back to the consumer once they recycle,” wrote Ahlum in an email to TechCrunch.

In partnership with TerraCycle, customers can easily recycle their purchased products through the company’s “Thousand Fell Recycling Program”. All you have to do is place your shoes in any box you have. You create an account, request a prepaid UPS shipping label, print it, and affix it to the box. Then, you can mail them via UPS. Once your shoes are scanned for return, you’ll receive $20 that can be applied to your next Thousand Fell order.

When the company receives the shoes, they are catalogued, sorted, and broken down to be used to make raw recycled materials

“We create sneakers with a life cycle you can follow—and feel good about,” the company’s website states. By taking a step forward to create a zero-waste product that can be used and reused to create a new one, Thousand Fell is going full-circle and doing just that.

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