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Women earn only a fraction of venture capital…what’s the deal?

(REAL ESTATE MARKETING) If you thought gender bias was a thing of the past, you haven’t been looking hard enough. It’s new hiding spot is in venture capital investments.

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woman getting venture capital

A 2018 study shows that only 3% of US venture capital went towards female CEOs. Is the news annoying? Yes. Surprising? Not really.

Chances are you’ve heard the tale of the Boston Symphony Orchestra’s blind auditions. Essentially, the story goes that the Boston Symphony Orchestra started to hold blind auditions in an attempt to achieve better gender parity…but the numbers of women in the ranks did not increase much. It wasn’t until they realized that the sound of high heels could be heard that the judges realized there was likely still unintentional bias in their rankings. When carpet was put down to muffle the heels, the number of women performers selected increased.

The gender bias is real. For instance, studies have been done where male and female names are applied to the exact same resume and – you guessed it – the resumes with men’s names are much more likely to be selected for an interview. They’re even offered better pay.

Race is also a factor: women of color were assumed to have less education than men, even with the exact same resume.

So, how is the venture capital scene failing women? Harvard Business Review points to the pitching process.

Part of the problem ties into implicit gender bias. In a 2014 study by the Harvard Kennedy School, researchers found that pitches with the exact same script were better received when presented by a man. In fact, even female investors were more likely to choose the pitch headed up by a man.

If at this point you’re thinking we should try to make a pitch anonymous, that’s a good start…but it might not solve all the problems. Women tend to write different styles of pitches, ones that value quantitative proof of concept, rather than grandiose claims of what the company could become.

Women often have to work harder than men to earn their positions, so it’s not surprising that many feel like they need to spend time in their pitches proving why they should even be in the room. Unfortunately, it shows in their pitches, putting them at a disadvantage in the pitching process.

And these are likely just a few of the reasons why it can be more difficult for women to earn capital for their businesses. We’ve only scratched the surface of what women are capable of accomplishing; we need to do better.

Brittany is a Staff Writer for The American Genius with a Master's in Media Studies under her belt. When she's not writing or analyzing the educational potential of video games, she's probably baking.

Real Estate Marketing

This AI tool turns your powerpoint into a narrated presentation

(MARKETING) Narakeet is a new software presentation tool that uses AI to simplify adding narration, subtitles, and more in your presentations.

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Narakeet, an AI presentation making tool

Good narration helps give presentations that extra oomph. It takes plain text and gives it life. It turns a dry presentation slide into an enjoyable one. But when it comes to narrating something, I know I’m not the narrator most people would be looking for. I speak too softly and laugh too much. I’ve had to record and re-record myself more times than I can count. This isn’t much fun, and it eats up a lot of your time. So, if you’re like me, there might be a solution for you.

Formerly named Video Puppet, Narakeet is an online service that helps people easily make narrated videos without all the headaches. Founded by Gojko Adzic, this time-saving software tool uses artificial intelligence to create life-like narration from speaker notes in a presentation. Currently, the tool supports PowerPoint, Google Slides, Keynote, and OpenOffice files.

To create your presentation, you simply upload your PowerPoint or other presentation file to Narakeet. Presentation settings can be customized by video size, volume, music, subtitles, voice, and language. Right now, the platform supports 20 languages, but more languages will be added in the future.

From your file, the tool will create life-like narration using the “latest neural text-to-speech systems.” It will synchronize pictures with sound and resize the images and video clips to fit the format you selected.

If you opted for subtitles, they will automatically be generated for you; say goodbye to hours of transcribing! And, at least for me, I won’t have to worry about people suffering through my terrible narration.

“Narakeet takes care of all the boring and time-consuming tasks of video editing, and lets authors focus on creating good content,” Gojko said.

According to their video, anyone can “edit videos as easily as editing text.” If you made a mistake or want to tweak anything, all you have to do is change the script. By clicking the “Improve” button, you can upload the updated file. Then, Narakeet will take care of the rest.

For some, an AI-generated voice might not be your cup of tea. As a developing software, it can still sound a little too parrot-like. Or maybe your beautiful and pleasant voice needs no alteration. If you fit either of those two, there is an alternative!

The tool lets you replace the narration with your own audio. Depending on your presentation, Narakeet “will automatically speed up or slow down video clips to make sure that each scene is perfectly aligned with your voice.”

For trainers, educators, and marketers, this tool allows you to create videos without having to use traditional editing tools. For teachers, especially, this is a great tool to create virtual lessons. According to Narakeet, they “will create the video so you can publish and impress.”

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Real Estate Marketing

Top reasons people unsubscribe from emails

(MARKETING NEWS) Sometimes promotional emails can cause us to purge our inboxes due to over-inundation. New data examines specific reasons customers unsubscribe from mailing listings.

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I recently registered my work email with a company that shall not be named in an effort to receive a 20% off coupon. While I received the coupon, I also found myself receiving somewhere around 10 emails per week from this company. But after a few weeks, I had no choice but to unsubscribe from this email listing. Though it did give me the option to minimize email settings, the overwhelming amount I already received was such a turn off that I unsubscribed completely.

This has happened time and again with countless other mail listings, and I know that I’m not the only one burdened with email after email. Apparently this is such a common occurrence that eMarketer was able to conduct a survey that complied the top reasons why people tend to unsubscribe from email lists.

The major reasons were broken down into 13 categories.

The additional reasons were as follows: 21% report that the emails were not relevant to them; 19% received too many emails from a specific company; 19% complained that the emails were always trying to sell something; 17%t stated the content of the emails were boring, repetitive, and not interesting to them.

Additionally, 16% unsubscribed because they do not have the time to read the emails; 13% stated they receive the same ads and promotions in the email that they receive in print mail (through direct mail, print magazines, newspapers, etc.)

Furthermore, 11% stated that some emails can be too focused on the company’s needs and not enough on the customer’s needs; 10% felt that certain emails seemed geared towards other people’s needs and not their own. Another 10% did not like the appearance of certain emails, stating that they were too cluttered and sloppy.

An additional 10% didn’t trust the email to provide all of the information necessary to make purchasing decisions. Finally, 1% claimed “other” reasoning as the main cause.

Fully 7.0% unsubscribed from certain email listings because they said emails did not look good on their smartphones. This is important for marketers to keep in the back of their minds.

Assess your email marketing strategy to ensure you’re fitting the needs of consumers, not just your own personal preferences. Data doesn’t lie.

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Real Estate Marketing

New TikTok Marketing Guide published: Show what your business can do

(REAL ESTATE MARKETING) A new playbook has been released to help small businesses thrive through use of TikTok. New stats reveal how the platform’s users interact with small businesses.

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Hands holding a phone about to open the TikTok app

TikTok remains a hot platform for content creators to share their videos. As with all social media, TikTok has become a place for brands to show off what they’re made of.

As part of the initiative to put small businesses on a pedestal, TikTok recently released a marketing guide geared towards SMBs. The 61-page playbook, titled “The Official Guide to Marketing on TikTok,” boasts as “tools, strategies and inspiration to help your small business thrive.”

The presentation gives examples of ways TikTok can be used to amplify a business and gives a look at businesses that are successfully advertising through TikTok. With sections on both advertising and creative tools, this can take an SMB through the process of reaching a whole new audience.

Of course, the playbook includes data and stats to highlight the platform. This includes the fact that TikToks generate billions of views every day, and 46% of TikTokers say they use it to discover new things. TikTokers get ideas for new things to buy with every swipe, and 57% of respondents have been led to make a purchase through the app.

It encourages businesses to post content with the hashtags #SmallBusinessLove and #ShopSmallBusiness. The TikTok community is 15% more likely to buy from a small, independent business compared to other social media channels.

A rundown of how your business can get ahead on TikTok includes information such as: 42% of users say they’re on TikTok to discover new things; 67% believe that the platform gives them ideas about new brands and products; 57% have been inspired to make a purchase by something they saw on TikTok; 83% say TikTok played a role in their purchase decisions.

The playbook also gives advice on how to: Create the perfect profile, engage your audience, keep posting regularly, tell a story, be authentic, be a trend-follower, and tailor your content (with room for experimentation).

It’s worth noting that TikToks can be shared across channels and appear on Facebook, Pinterest, Twitter, and Instagram. This extends the reach even further.

Do you use TikTok for your small business? Tell us about it!

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