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Boost conversions by making your YouTube videos interactive

(TECHNOLOGY) There’s a tool that lets you turn your YouTube videos into dynamic CTAs and embed them on your website. Go get it!

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Dynamic content is all the rage these days, and video marketing—especially in the chilled-out atmosphere that a service such as YouTube provides—has been proven to have incredible effects on conversion rates. While pairing your marketing CTAs with your YouTube channel has traditionally been a bit of a hassle, Videozyme has a one-stop solution.

Simply put, Videozyme is a YouTube call-to-action generator.

It’s a web-based application which allows you to embed a video from your YouTube channel on your website and then create a CTA link from the proper point in the video to the item or service you want to sell. The link itself takes the form of a dynamic, animated button which draws the eye without involving the clunky YouTube annotation boxes, and it disappears after a few seconds on-screen.

Here is a quick setup guide:

Perhaps the coolest side-effect of Videozyme is that it only places the CTA button on the embedded video in your website; the YouTube video itself remains untouched, which helps you avoid some of the controversy around advertising and marketing on YouTube.

This also means that your video’s stats will remain largely unaffected by your website’s traffic, allowing you to track engagement on both platforms separately.

Possible applications of Videozyme range from using it with your own YT library to creating a highlight reel of celebrities using your products and services (complete with links, of course). Both approaches have merit, though it’s important to keep in mind YouTube’s stringent copyright policies if you decide to go with the latter.

One small downside here is that Videozyme works specifically on HTML framework sites such as Blogger, WordPress, Tumblr, Wix, and so on, meaning that site compatibility isn’t guaranteed for your platform. As the service gains traction, it seems reasonable to expect it to build out to include other popular platforms, especially where eCommerce is concerned.

Videozyme also allows for five free uses per month, so you can give it a whirl without investing more than a few minutes of your time. If you’ve been looking for a way to merge your website’s CTAs with dynamic video content, this is a good place to start.

Jack Lloyd has a BA in Creative Writing from Forest Grove's Pacific University; he spends his writing days using his degree to pursue semicolons, freelance writing and editing, oxford commas, and enough coffee to kill a bear. His infatuation with rain is matched only by his dry sense of humor.

Real Estate Marketing

Improve your SEO research with this free browser extension

(MARKETING) Ubersuggest makes search engine keyword research insanely easy–and free. This Chrome extension can help you boost your visibility.

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Search engine optimization (SEO) research is a fairly gatekept process, and it can be challenging to break into the industry without spending either a lot of time or a lot of money. Ubersuggest, a keyword extension for Google Chrome, disrupts that process considerably.

Ubersuggest Chrome Extension 2.0: The Ultimate Keyword Research Tool is an extension similar, in many ways, to any extension you might use in your Chrome browser: easy to install and largely contingent on browser integration. However, Ubersuggest puts prime keyword research results right in your URL bar, making it both incredibly useful and supremely convenient to access.

And, like most extensions, Ubersuggest is completely free to install and use.

The way Ubersuggest works is relatively simple. After installing the extension, a user simply types a word or phrase into an empty URL bar; Ubersuggest will then display pertinent information about that word–namely how many searches per month it has and the most recent cost per click value.

Upon searching for the word or phrase in question, Ubersuggest will also generate a sidebar chart with comparable terms and the pertinent usage and CPC values for each word, a breakdown of shares, domain score, and the SEO conversion percentage (e.g., how many times users clicked that word) for Google-based searches.

Ubersuggest even works in YouTube and Amazon search bars provided you’re on the pertinent websites, and you’ll notice information about domains appear under search results even when you’re not looking for SEO information.

The only noticeable shortcoming of this service is that it doesn’t necessarily account for searches performed in other engines–Bing, DuckDuckGo, etc.–but given that Google encompassed almost 92 percent of search engine activity last month, it’s a minor shortcoming indeed.

Neil Patel, Ubersuggest’s creator, promises to keep updates to the extension coming. “My goal is to make major releases to Ubersuggest every month if possible,” he mentions in a post for the latest release. One such release looks to be a dashboard expansion for the extension icon when clicked.
Patel also wants to ensure that users of prior versions of Ubersuggest uninstall and reinstall the extension in order to utilize YouTube and Amazon keyword features.

Given how expensive keyword research can be, this extension is a godsend for anyone looking to beef up their online marketing for virtually no overhead.

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Real Estate Marketing

Steal this Apple marketing method to crush your competitors

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Apple is a $2 trillion monolith of a company, and for countless good reasons. One of the primary reasons is their powerful marketing – one could argue they’re more famous for that than their actual product. Alex Garcia has a clear and concise guide to the process Apple uses to create compelling website copy, and it’s something you should absolutely try in your next round of marketing.

Garcia, a known marketing expert, breaks Apple’s copy down into 13 distinct techniques, the majority of which can be lumped into 3 categories:

  1. Appealing to customers
  2. Appealing to experts
  3. Appealing to the algorithm

Like any good marketing scheme, the majority of Apple’s techniques fall into the first category, but the overlap between these groups is what makes Apple’s copy stand out.

When appealing to customers, Apple tends to make things as simple as possible, sticking to a modern adaptation of the phrase “less is more.” This is a process that involves anything from rhyming (yes, seriously) and using alliteration all the way to creating short, energetic sentences that place the reader in the driver’s seat.

Apple also likes to focus on specific product details – edgeless screens, faster chips, camera abilities – as individual selling points, complete with supporting images. In theory, this makes it easier for the consumer to keep track of the benefits of the product.

And that energetic copy, often stemming from short sentences with the words “you” and “your” appearing organically, always accompanying those product details.

For what Garcia identifies as “scanners,” the most impressive information comes first (and uses the largest font), with the rest of the information following an “inverted pyramid” format in which details taper down from largest benefits to smallest benefits.

Apple’s overlap between experts and consumers is similarly notable. For the casual consumer, mentioning the new chip speed or information about the retina display on an iPhone stands out as impressive. And for experts who know how to read the specs they’re seeing, that first impression means just as much. Apple’s inclusion of those specifications in their copy (often in finer print than the bold, consumer-oriented headlines) makes all the difference.

Finally, search algorithms can flawlessly index Apple’s marketing copy due to copious use of keywords (words that don’t feel like keywords to the average consumer) in order to ensure that Apple products are recommended to as many undecided would-be buyers as possible.

Make no mistake: Apple has a metric truckload of other reasons for their success, many of which are well-outside of the grasp of most companies. But their marketing copy, and the confidence with which it is implemented, is something from which any business can learn. Before your next marketing push, consider how you’re appealing to all three categories, while your competitors only consider one (consumers).

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Real Estate Marketing

6 logo design trends that will instantly boost your branding

(REAL ESTATE MARKETING) Outdated branding can be a big red flag to anyone viewing your website or social media – check these logo trends to improve yours for 2021!

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Logo design sketches being drawn on paper and hands pointing to various designs.

When you click a website or open a marketing email, nothing (and I mean NOTHING) is more discouraging than a sloppy or outdated logo. It’s the first thing a consumer equates to the quality of the goods or services being offered. In short, if your logo looks like it was designed using Windows 95, it doesn’t matter how good your product is – no one’s going to believe you.

Here are 6 current logo aesthetic trends that will give your branding new life:

1) Minimalist design
A timeless aesthetic. Classy. Clean. Minimalism gives the viewer less to scrutinize and is an easy way to achieve professionalism. The best part is you won’t have to update every couple of years when trends change.

Pro Tip: Try using sans-serif fonts, as well as thin lines and clean geometry.

2) Custom Fonts
I LOVE seeing custom fonts. We’re all used to Helvetica, Poppins and – God forbid – Papyrus. When a logo is made with a familiar font, it’s too recognizable – and feels like an 8th grade made it.

Pro Tip: You can go nuts with custom fonts, but make sure to keep it legible. What’s the point of a cool logo if people can’t read it?

3) Gradients
Everyone’s doing color gradients this year (think: the Facebook Messenger app icon). Gradients are eye-catching and make the image appear to be 3-D. They will also certainly not be going out of style in 2021.

Pro Tip: Make sure your selected colors print well before committing to them.

4) Text destruction
Use psychology on your potential consumers! A logo that’s unfinished or has a letter is missing will likely have viewers fixated and try to mentally complete it. This means instant attention on your brand!

Pro Tip: Don’t go over the top – you still want it to be recognizable.

5) Planned chaos
Twisted letters, random geometric shapes, and more! 2021 is a year that is inspiring some out of the ordinary designs that look interesting and sophisticated.

Pro Tip: I keep stressing this but it’s true – have fun with it, make sure it’s understandable, especially for this trend.

6) Balance
On the other side of the spectrum, balanced, orderly logos are trending right now. If you want a symmetrical and clean logo to give your brand a grounded feel, try a balanced approach.

Pro Tip: While they are inherently professional, these kinds of logos can become boring pretty easily. I recommend adding a little zest of some kind to work in tandem with the balanced-ness.

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