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Copper makes CRM integration even easier with G-Suite partnership

(REAL ESTATE TECHNOLOGY) Newer CRM touts ability to work from within G-Suite 100% of the time. Now, there’s no need to leave your inbox to view your CRM tool.

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CRM solution from Copper

Finding a working CRM (Customer Relationship Management Software) for Gmail is no small feat. Sure, there are options, but do any of them really integrate 100% with G-Suite? Not really, and that’s why Copper, G-Suite’s newest partner in crime, is taking a stab at being G-Suite’s dedicated CRM.

Now, we’ve spoken about CRMs before, like Top Producer CRM, which, in 2013, bragged about its integration with Google Drive. But from what we know, Copper is totally different in that it’s less expensive, has far better reviews, and offers 24/7 support.

Furthermore, what also makes Copper different is that it was created with efficiency in mind. They wanted to remove the negatives of average CRMs, like data entry, administrative hassles, and a generally clunky interface. Their focus is in a positive user-experience, which totally makes sense because hey, if a CRM isn’t easy to use, what sales person in their right mind would want to use it?

I’ve written about some of my experiences with startups before. More often than not, they tend to jump the gun and start with something vastly too complex, like Salesforce. Don’t get me wrong; Salesforce is an amazing tool, but the majority of startups really don’t need something so complicated.

With Copper, your CRM is connected directly to Gmail. As a matter of fact, Google recommends them officially, according to a report by Small Biz Trends. Because of this, Copper touts the ability to do almost everything within Gmail directly, including the ability to update statuses and add sales pipeline “next steps”. It also syncs all your contacts, tasks, and events to your Google Calendar. Plus, with the integration, you’ll get notified when a customer opens your emails.

The CRM also connects directly with Google Drive, offering the ability to use products like Google Sheets with ease.

Kira Lenke is the Vice President of Marketing for Copper. According to Small Biz Trends, she says “At Copper, our focus is on collaboration and ease-of-use. We’re not trying to impose another desktop that users have to work from and learn how to use. Instead, we’re meeting people in a tool they’re already familiar with — G Suite. Placing Copper alongside the collaboration tools people already know and love allows for it to work seamlessly in the background, requiring almost no onboarding. Copper doesn’t demand any heavy administration and will even send reminders to you when it’s time to follow up with a prospect or customer. This gives small business owners time back to focus on what they do best — running their business and delivering exceptional customer experiences.”

And just in case you’re looking for a CRM that cares about the future of their product, and not just the profit it can obtain from customers, you’re in luck. As of this week, the company has hired a brand new Vice President of Product, Wyndham Hudson. According to their press release, “In this role, he will lead the product and design teams, as well as set the product strategy and direction for the company.”

Copper’s CEO, Dennis Fois, also added that “Wyndham’s experience of bringing products to market and scaling a startup globally will be invaluable as we look to elevate our SMB customers to the next level in 2020 and beyond.”

Copper’s target market is SMBs (small to mid-size businesses), so if you’re looking for a pretty healthy looking toolset that lives within your Gmail account, look no further – Copper may be right for you.

Rachael Olan is a Texas-based Staff Writer at The American Genius and jack-of-many-trades. She's well known for her abilities in Marketing, Sales, and Customer Service, with a focus on SaaS and eCommerce businesses. Outside of writing, Rachael spends much of her time with her swarm of pets, including a 70 lb tortoise named Frankie.

Real Estate Technology

10 UX /UI design trends leading the way for 2022 and beyond

(TECHNOLOGY) Keeping your website and mobile up to date is the first step. Check out these UX and UI design trends that will dominate the future of tech.

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An overhead look at a person working on a no-code design website on a laptop on a desk.

A new year means new trends, here are the top 10 trends in UI/UX development and how they can be implemented. With consumers interacting with the online world more in 2022 than ever before, being ahead of the curve can help content stand out. Let’s take a look at the top 10 trends in UI/UX design for 2022.

UI/User Interface

1) Vintage, 90’s

I guess it’s true what they say; everything old is new again! In the last months of 2021 the 90’s made a huge comeback across the board, from fashion to interior design and now in web design too. Some elements of this style are a mix of bright and pastel colors, shadows, line graphic elements, serif fonts, and round text elements. In the immortal words of Taylor Swift, “I come back stronger than a 90’s trend”.

Source: Plus

 

Example of Vintage trend by Plus

 

2) Scrollytelling

 

A portmanteau of the words “scrollying” and “telling”; scrollytelling is just what it sounds like! A story is told to the user as they scroll down a continuous page. Considering that a large part of what we do on our mobile devices involves scrolling (sometimes with no end in sight) this trend is a natural next step.

 

Source: Bluemarinefoundation

 

Example of Scrollytelling Trend by Blue Marine Foundation

 

3) 3D and 3D animations

 

3D design is a trend that has been steadily increasing over the years, but will peak in popularity this year! From Apple showing off their newest device concepts via 3D animation, to car websites showing off their car models, 3D animation can be invaluable to showing off every aspect of a new product. 3D animation will be the most popular in ecommerce, architecture, and business, and also make an appearance in fashion, education, and culture.

 

Source: The Originals Museum Renault

 

Example of Originals Museum Renault 3D trend

 

4) Minimalism

 

Since the days of Marie Kondo and ridding yourself of objects that “spark no joy” minimalism has been a fast-growing trend, and 2022 is no exception. Minimalism is all about free space, contrasting text, graphic elements, and space. Minimalism is simple and free of distractions and is pleasing to the user.

 

Source: Neuro

 

Example of Minimalism Trend by Neuro

 

5) Brutalism

 

On the opposite end of the spectrum to the aforementioned minimalism trend, we have brutalism. Brutalism is chaotic and attention-grabbing (and maybe a little headache-inducing). It consists of huge titles, bold fonts, and bright and neon colors splashed all over the webpage. It is about creativity and challenging regular design rules. It is sure to garner attention in 2022.

 

Source: MSG

 

Example of Brutalism Trend by the MSG Brand

 

UX/User Experience 

 

1) AR/VR

 

Unsurprisingly, the augmented and virtual reality trends will extend to UX designs. Since Meta announced the Metaverse and the VR Oculus headsets (which are also owned by Meta) coming out with new versions, and gaining popularity it only makes sense that AR and VR trends would extend to web design as well. The biggest practical application is in e-commerce. Ikea released Ikea Place, where you can place furniture in your home via VR prior to purchasing it. The AR/VR trend will steadily grow in popularity for years to come; especially as the Metaverse gains ground in the future.

 

Source: The Wall Street Journal

 

Example of VR Trend by Metaverse

 

2) Audio Only

 

Music giant, Spotify launched a live audio app, called Greenroom. Greenroom allows creators to interact with fans in real-time, by creating rooms, selecting speakers, and discussing topics. With podcasts and audiobooks at an all-time high, coupled with security concerns over messaging communication and a dash of healthy contempt for video calling, it makes sense that audio-only apps would make an appearance. It is also easy and requires no links or registration. Where tech giants like Spotify lead, other companies are sure to follow.

 

Source: Spotify

 

Example of Audio App Trend by Greenroom

 

3) Customization

 

From the customization of features inside an application such as the name, appearance, and color of chats inside social media sites like Instagram or Facebook to the customization of just about every feature of a smartphone, the last several years have been huge for environment customization. Where frequent and long-term interactions are expected, this 2022 trend is a great option.

 

Source: Instagram, Telegram

 

Example of UX Design Trend by Instagram, Telegram

 

4) Mobile-first design

 

With smartphone sales reaching 1.53 billion in 2021, and with the portability of smartphones, it is no surprise that consumers prefer interacting with websites via their mobile devices. UX developers can take advantage of this by utilizing chatbot and push notifications, keeping only the necessary elements, designing user-friendly call to action to drive sales, and most importantly, keeping it simple. This trend is a safe bet since it is guaranteed to grow exponentially in the coming years.

 

Source: Statista

 

Number of smartphones sold to end users worldwide from 2007 to 2021 representing mobile design trend

 

5) Page Speed Prioritization

 

Going hand in hand with mobile design, 2022 will see an emphasis on page speed prioritization. It may seem like a no-brainer but, in a world where rapid consumption of content is expected, fast page speeds should be a given. Websites need to be optimized so that photos and videos do not slow the page when they are loading. One way to help with page speed is to use small fonts, and only one per title and one per body text. This is especially true for startup sites looking to build an audience (which can never happen if users jump ship immediately due to slow loading times). Google’s algorithms love well-optimized pages, which rank at the top. This means the burden is on the designer to create a well-optimized page without sacrificing design. Whether you’re a novice or a seasoned UI/UX pro, these trends are sure to help create.

Page speed trend

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Real Estate Technology

Tech trends: What’s emerging that is now impacting the real estate industry

(TECHNOLOGY) Tech and its effects impact all aspects of life. What are the top tech trends impacting the real estate industry now?

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home for sale representing tech trends in real esate

Several hundred Realtors® met this week to discuss emerging tech trends impacting the real estate industry. With the real estate market seemingly ready to bust, it’s important to consider how technology may affect home buyers and sellers.

Data trends to know

Jane Dzielski, Google’s Principal Analytical Lead, presented important information about home buying trends. Prior to the pandemic, about 10% of households moved each year. Over the past two years, 25% of consumers have moved. Another 24% plan to move in the next year. She also reported that internet searches for buying a second home have “surged” since the second half of 2020.  Second homes are considered a great investment to earn money renting while having access to a vacation home.

Tech trends to pay attention to

Ashley Stinton, Second Century Ventures, brought her experience in marketing to the session by discussing investment in real estate technology companies. She reported that “over $31 billion was invested in 2021.” She also said, “We’ve seen 12 new prop tech unicorns as well as over 150 merger and acquisition transactions.” SCV has a program to support new tech to bring innovations to the real estate industry.

Other speakers went on to discuss the impact of the metaverse on real estate. Meta is investing $10 billion per year over the next decade to the metaverse. As the metaverse impacts how we interact with and use the internet, it’s going to change how people buy and sell homes.

Cryptocurrency and blockchains will also impact the real estate landscape. According to one of NAR’s directors, over 11% of first-time homebuyers sold cryptocurrency as part of their down payment in 2021. This figure is trending upwards since 2019. Many experts expect it to continue to rise.

Tech has certainly made an impact on home buying and selling since the pandemic. Home appraisals are being conducted without needing to physically visit the home by desktop appraisals. Closings are being conducted virtually. Expect tech to innovate to give home sellers and buyers more options in the future years.

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Real Estate Technology

How to avoid hackers and being sued by customers for being hacked

(TECHNOLOGY) Real estate transactions are being targeted by cybercriminals. One company just got sued by customers for being hacked. Are you safeguarding your company and clients?

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Lock and card on laptop representing being hacked.

Can you imagine your company being hacked, and your customers’ information being used by these criminals, and then you are held liable? It got us to thinking – if hackers are targeting real estate transactions, can brokers or teams be vulnerable here?

To get the answer, we chatted with Katie Johnson, General Counsel at the National Association of Realtors (NAR), and if you’re a real estate professional, you should keep reading to learn how to minimize your risk.

Something NAR’s been thinking about

NAR has a tremendous number of resources on this topic, and they’ve clearly been pondering how to safeguard the industry for quite some time.

In her own words, Johnson offers three ways that you can safeguard yourself and your customers from being hacked:

1. Create, maintain, and follow a comprehensive Data Security Program. Many states require businesses to maintain written data security policies regarding the collection, use, distribution, and destruction of consumers’ personally identifiable information. Going through the process of creating such a policy will help members understand what type of personally identifiable information they receive from clients, how it is received (e.g., email, hard copies, text, transaction management tools), and whether it is necessary.

The policy should also address how to properly dispose of such information. NAR has published a Data Security Toolkit to assist members with creating that policy. We also offer a 4 hour course for members.

2. Implement good email practices. We are increasingly hearing about data breaches resulting from a hacked email account. Therefore, it’s important for all email users to change passwords on a regular basis and to use complex passwords that would be difficult to guess.

Also, avoid sending sensitive financial information via email whenever possible. If necessary, then use encrypted email. Use up-to-date firewall and anti-virus technologies. Avoid using free Wifi to send emails or conduct business. Clean out your email account on a regular basis and avoid opening suspicious email or attachments.

3. Be paranoid. This is advice that my colleague, Jessica Edgerton gives, and it’s very true. If an email, phone call, or social media posting looks suspicious, it probably is best to avoid engaging. If a member thinks a breach has occurred, then all affected or potentially affected parties, as well as proper law enforcement, should be notified as soon as possible.

Moving forward, better informed

Further, Johnson notes that they are not aware of any legal liability imposed on NAR members to-date, but she notes that “the possibility is always there as cyberfraud in real estate transactions persists.”

“In addition to legal liability,” Johnson adds, “data breaches can have other harmful effects on a member’s business such as time and resources spent implementing new security measures, training, and having to contact clients that may be affected by the breach.”

Can you honestly say you’re already doing all of these things? If not, spend some time this month to protect yourself, your team, and most importantly, your customers.

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