Connect with us

Real Estate Technology

The future is now: Invest in real estate using cryptocurrency

(TECHNOLOGY NEWS) Real estate is going on trend and through REAL, investors can now use cryptocurrency to invest in real estate.

Published

on

real cryptocurrency

Real Estate Asset Ledger

The cleverly acronymed Real Estate Asset Ledger (REAL) is important, because it’s one of the first instances ever of a seamless platform for investing cryptocurrency in real estate. Blockchain solutions have been nibbling around the edges of the real estate market for a while. That’s still a big deal. We’ve reported on it.

bar
But involvement has been limited. We’ve noted limited applications of blockchain tech to specific real estate issues like listing databases or mortgage payments. There’s been no large-scale attempt to buy into the real estate market as a whole.

REAL solution

Meet REAL. REAL is interested in the big show: making it possible to invest in and even purchase real estate with cryptocurrency. That’s new.

In fact, it’s new two ways. Not only is it, y’know, using a completely new form of money, it’s doing it in a way that’s still drawing open-mouth stares from Realtors and commentators alike when it’s being done with normal dead-tree/president money. That would be low-equity investment.

TL;DR on low-equity investment, or to use REAL’s term, “real estate crowdfunding,” goes like this. Instead of a single party owning a given piece of real estate and selling it to another via a structured series of payments secured with collateral (or “mortgage”; you may have heard of it) a group of investors, not necessarily connected, buy shares in real estate like any other investment and profit from any rise in value.

REAL is a real estate crowdfunding platform.

It lists properties interested in being crowdfunded, accepts investments in REAL Tokens, its in-house cryptocurrency, and pays out in Ether, a more widely used cryptocurrency, to be spent on cars and sandwiches and things.

So the REAL offer is twofold: cryptocurrency and crowdfunding. Rad. Who cares?

Pro cryptocurrency

REAL’s argument for cryptocurrency is pretty much the same as NAR’s, as explained here: real estate requires investment, and cryptocurrency is a giant pile of value no other investment space has seriously leveraged yet.

Investors with limited options get a huge chance to profit, real estate gets committed investors – win-win.

Their argument for crowdfunding, however, goes a step beyond. I have previously waxed lyrical on the benefits of distributed risk. That’s always been the problem with mortgages as a financial tool: failure sucks, hard, for everyone. Having multiple investors rather than a single mortgage means a bunch of people benefit when things go well, and one person isn’t left holding the bag when things don’t. That provides means to forego conventional foreclosure, since all investors, occupants included, have a vested interest in the property getting more valuable and don’t lose everything if things go south.

That’s good news both for the P&L sheet and the soul. Due respect to our Dickens villain readership, most real estate professionals don’t actually like making people homeless.

REAL identifies a plus that didn’t occur to me, because, for once in my digital life, I wasn’t thinking in terms of blockchain. Crypto plus crowdfunding equals international.

Being peer to peer, cryptocurrency values are determined between people directly.

They don’t care about borders. There’s no difference between an American REAL Token and a Chinese one. Real estate crowdfunding alone was worth $3.5 billion last year. Forbes estimates the global crowdfunding industry as a whole at $300 billion by 2025. That’s a lotta tokens.

What’s to come

Whether REAL’s model is the best way to take advantage of that is an open question. What isn’t is that both crowdfunding and cryptocurrency will be a part of the real estate market in the coming years. Plan accordingly.

#REALinvestment

Matt Salter is a writer and former fundraising and communications officer for nonprofit organizations, including Volunteers of America and PICO National Network. He’s excited to put his knowledge of fundraising, marketing, and all things digital to work for your reading enjoyment. When not writing about himself in the third person, Matt enjoys horror movies and tabletop gaming, and can usually be found somewhere in the DFW Metroplex with WiFi and a good all-day breakfast.

Real Estate Technology

Google Nest: A sneak peek of the new and improved version

(REAL ESTATE TECHNOLOGY) The secretive Google Nest speaker has been leaked. It looks fantastic and sleek–but will it sound better?

Published

on

Google Nest

There’s no denying that Google Nest has done a lot to make the modern smart home accessible and easy to set up, but the common consensus remains that the system doesn’t quite meet the audio demands of many users. Thanks to leaked photos of a new Google speaker, it seems that those demands are to be addressed.

The photos originated from a regulatory establishment in Japan, and while there isn’t anything to see in the way of press from Google as of now, it’s clear that the device is the upcoming Nest speaker associated with Google’s smart home line.

Google Nest–an amalgam of the aptly named Nest and Google Home–is a series of smart devices poised to turn any house into a fully functioning smart home. While the Google Home setup includes a hub that includes built-in speakers to report various metrics and information depending on your preferences, the actual sound fidelity was, reportedly, somewhat lacking.

And, even though the Nest Mini improved upon Google Home’s audio flaws, it still left something to be desired–a space that, ideally, the Nest speaker will fill.

9 to 5 Google also points out that the sound disparity between different iterations of the Nest Mini shows vast improvement in terms of audio output and overall quality, so it seems appropriate to assume that the Nest speaker–with larger dimensions and more advanced architecture than the the most recent Nest Mini–will vastly outshine Google’s audio solutions thus far.

As for the speaker itself, Google seems to have grown away from both the conical Google Home device and the Google Home hub in favor of an oval, cloth-covered speaker that seems reminiscent of the Nest Mini’s overall presentation. There are a couple of design updates, too–the mute button is now a switch, and there’s a lot more rubber on this rendition of the speaker.

Users will be able to use a standard wall outlet to power the speaker, a design choice that may raise some questions since it detracts from the otherwise sleek presentation.

Google has yet to list the speaker on its website, but it’s worth noting that the Google Home, formerly listed alongside the Nest Mini, is no longer available. If you have a smart home endowed with Google products and you’re looking to upgrade, keep an eye out for the Nest speaker in the coming months.

Continue Reading

Real Estate Technology

Instagram now allows you to pin comments

(REAL ESTATE TECHNOLOGY) Instagram introduces pinned comments; with this feature comes possibility for positivity in an overwhelmingly negative space.

Published

on

instagram pins

Bad press is forthcoming and constant in any industry, and social media often bears the brunt of such negativity. Perhaps that’s why Instagram, following in YouTube’s footsteps, now offers the option to pin comments under posts.

Pinning a comment typically refers to placing said comment at the very top of the comment section (say “comment” one more time, I dare you). However, Instagram comment-pinning doesn’t just apply to the comment section itself: Any pinned comments will appear directly under the post when scrolling, negating the need to open the thread at all.

This is incredibly handy for anything from highlighting positive user reviews to calling out a voice that mimics or adds to the message you hoped to send with your initial post. In fact, the applications here are virtually endless; Lifehacker even suggests using the pin feature to update followers on winners of virtual give-aways or other competitions, for example.

To pin a comment, you’ll need to use the Instagram mobile app on Android or iPhone. Once at the comment you want to pin, you can swipe from right to left over the comment and then tap the thumbtack icon that appears. Keep in mind that you can’t pin a comment from your feed–you’ll have to open the comments section by tapping the top comment before you can adjust anything.

Removing a pinned comment is as simple as swiping left and then tapping the pin again.
You can’t use the Instagram website to pin comments, but that shouldn’t come as a huge surprise given Instagram’s limited functionality on desktop. Both iOS and Android users should be able to access the pin feature immediately, but if you find your Instagram app doesn’t allow it, try updating and restarting. Instagram is set to roll the feature out universally, so you shouldn’t have to wait.

Being able to call attention to community voices is especially important in 2020, and Instagram’s implementation of this feature couldn’t be more timely. It’s clear that there are substantial marketing and outreach implications for pinned comments, but this is also a chance for users to highlight culturally significant standpoints or alternative positions where appropriate. As people begin engaging with this feature in earnest, we can only hope to see it used in such a capacity.

Continue Reading

Real Estate Technology

Send personalized, automated texts to your customers with Respond Flow

(REAL ESTATE TECHNOLOGY) Respond Flow is the new “Mailchimp of SMS”, allowing you to easily automate personalized text conversations with your customers.

Published

on

CRM Respond Flow

CRM solutions in 2020 are all over the place, but one factor among them has not changed: the engagement aspect. This is something that Respond Flow, an SMS-based CRM tool, hopes to address by helping you craft realistic, convenient messages to make your customers feel valued.

Respond Flow is, self-admittedly, the “MailChimp of SMS”. This means that they cover everything from your location-based phone number to your marketing resources and strategies, all of which are available from an easy-to-use dashboard.

It’s a lofty comparison to be sure, but while Respond Flow doesn’t incorporate the web-hosting aspect of customer management that one finds in MailChimp, it more than makes up for that discrepancy through customer engagement, thereby earning its place in the CRM line-up on principle.

Respond Flow also leans into the personalized communication style that many brands have embraced in the last few years. Perhaps one of the most obnoxious aspects of any automated communique is that feeling of being just another number on a list; this is something the company is clearly aware of.

Instead of making customers feel like cash resources, Respond Flow allows you to reach out to or engage with customers at all hours–a process for which you can control the parameters from your Respond Flow dashboard. The best part of this system is that Respond Flow allows you to create lists of customers that, based on your interactions with them, enables custom content depending on those customers’ preferences.

Respond Flow also boasts a bevy of other features that make your life substantially easier. These include everything from social media integration and mobile app support–you know, the things you expect in 2020–to the aforementioned list feature and some customization options to help customers feel like you’re actually talking to them one-on-one. Keyword integration and formulaic messages based on customer responses are, of course, part of the deal as well.

Similarly, you can set up different location-appropriate numbers for each of your brick-and-mortar locations that use Respond Flow, thus affording more credibility to your communications with local customers. It’s a subtle touch that is sure to save you countless hours, headaches, and cash along the way.

Currently, Respond Flow offers a two-week free trial. If you’re interested in checking out a new CRM solution, consider giving this one a shot.

Continue Reading
Advertisement

Our Partners

Get The Daily Intel
in your inbox

Subscribe and get news and EXCLUSIVE content to your email inbox!

Still Trending

Get The American Genius
in your inbox

subscribe and get news and exclusive content to your email inbox