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What can Google Home do that Amazon Echo can’t?

(TECH NEWS) Home assistant devices were all the rage this holiday season, with millions of Amazon Echo and Google Home units sold. So who should you look to as your new robot overlord?

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Google Home

Get your research on

A pretty decent chunk of Americans are now asking Google or Amazon to turn up the air for them if they’re chilly. Home assistant devices were all the rage this holiday season, with millions of Amazon Echo and Google Home units sold. So who should you look to as your new robot overlord?

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Here’s where Google Home takes Echo to the parking lot after school and metaphorically beats it up.

Major considerations

Price point
At $130, Google Home is less expensive than Amazon’s top-tier Echo option. Its Chromecast add-ons are also less expensive than Amazon’s TV options.

Speakers
You can set up Chromecast Audio to speakers throughout your house and play music in specific rooms. You can achieve this through grouping speakers, a feature only available with Google Home. And friends, this is one hell of a quality speaker, beating out standard home audio systems in our opinion.

Voice Control
The Google Assistant is more conversational than Alexa, with the ability to learn from your questions. Natural conversations are likelier due to its “memory” for things you have previously brought up.

You can ask Google Home a question like, “OK Google, what is the real name of the singer in Blondie?” then “OK Google, where is she from?” and it will remember the context of your previous question.

Where Google takes home the prize

Music
Unlike the Echo, Google Home has access to YouTube. It also seems to have a better understanding of more complicated commands regarding music. For example, CIO reported that asking both Alexa and Google Home to play Indian music left Alexa baffled, even though it definitely had access to that music. Google Home was able to process relatively vague requests and access a wider variety of music.

Search
While the Echo is understandably Amazon-centric, shopping with Google Home allows users to research more in-depth information about products they’re interested in purchasing.

Google Home’s search capabilities surpass Alexa’s, because duh, Google is Home’s parent. Of course a device filled with the knowledge of an omniscient creator is better at searching things, not just shopping.

Privacy
You can tell Google Home to stop listening in addition to using a physical button. Right now, Alexa only offers a physical button to turn off listening. Additionally, you can see all the data Home has sent by checking your Google activity.

Appearance:
Although it is a matter of personal preference, I think the Google Home has Amazon beat in terms of appearance. Where the Echo looks like a small tubular fan, the Google Home is sleek and customizable. Ability to customize appearance of Google Home with optional bases purchasable in variety of colors and finishes.

On the whole, Google offers more in terms of a robot friend you can ask semi-complicated questions and hold a conversation with. The Google Home also seems like a better bet for those who are more interested in the “I’m sick of typing things into Google” vibe.

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Lindsay is an editor for The American Genius with a Communication Studies degree and English minor from Southwestern University. Lindsay is interested in social interactions across and through various media, particularly television, and will gladly hyper-analyze cartoons and comics with anyone, cats included.

Real Estate Technology

Google Nest: A sneak peek of the new and improved version

(REAL ESTATE TECHNOLOGY) The secretive Google Nest speaker has been leaked. It looks fantastic and sleek–but will it sound better?

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Google Nest

There’s no denying that Google Nest has done a lot to make the modern smart home accessible and easy to set up, but the common consensus remains that the system doesn’t quite meet the audio demands of many users. Thanks to leaked photos of a new Google speaker, it seems that those demands are to be addressed.

The photos originated from a regulatory establishment in Japan, and while there isn’t anything to see in the way of press from Google as of now, it’s clear that the device is the upcoming Nest speaker associated with Google’s smart home line.

Google Nest–an amalgam of the aptly named Nest and Google Home–is a series of smart devices poised to turn any house into a fully functioning smart home. While the Google Home setup includes a hub that includes built-in speakers to report various metrics and information depending on your preferences, the actual sound fidelity was, reportedly, somewhat lacking.

And, even though the Nest Mini improved upon Google Home’s audio flaws, it still left something to be desired–a space that, ideally, the Nest speaker will fill.

9 to 5 Google also points out that the sound disparity between different iterations of the Nest Mini shows vast improvement in terms of audio output and overall quality, so it seems appropriate to assume that the Nest speaker–with larger dimensions and more advanced architecture than the the most recent Nest Mini–will vastly outshine Google’s audio solutions thus far.

As for the speaker itself, Google seems to have grown away from both the conical Google Home device and the Google Home hub in favor of an oval, cloth-covered speaker that seems reminiscent of the Nest Mini’s overall presentation. There are a couple of design updates, too–the mute button is now a switch, and there’s a lot more rubber on this rendition of the speaker.

Users will be able to use a standard wall outlet to power the speaker, a design choice that may raise some questions since it detracts from the otherwise sleek presentation.

Google has yet to list the speaker on its website, but it’s worth noting that the Google Home, formerly listed alongside the Nest Mini, is no longer available. If you have a smart home endowed with Google products and you’re looking to upgrade, keep an eye out for the Nest speaker in the coming months.

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Real Estate Technology

Instagram now allows you to pin comments

(REAL ESTATE TECHNOLOGY) Instagram introduces pinned comments; with this feature comes possibility for positivity in an overwhelmingly negative space.

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instagram pins

Bad press is forthcoming and constant in any industry, and social media often bears the brunt of such negativity. Perhaps that’s why Instagram, following in YouTube’s footsteps, now offers the option to pin comments under posts.

Pinning a comment typically refers to placing said comment at the very top of the comment section (say “comment” one more time, I dare you). However, Instagram comment-pinning doesn’t just apply to the comment section itself: Any pinned comments will appear directly under the post when scrolling, negating the need to open the thread at all.

This is incredibly handy for anything from highlighting positive user reviews to calling out a voice that mimics or adds to the message you hoped to send with your initial post. In fact, the applications here are virtually endless; Lifehacker even suggests using the pin feature to update followers on winners of virtual give-aways or other competitions, for example.

To pin a comment, you’ll need to use the Instagram mobile app on Android or iPhone. Once at the comment you want to pin, you can swipe from right to left over the comment and then tap the thumbtack icon that appears. Keep in mind that you can’t pin a comment from your feed–you’ll have to open the comments section by tapping the top comment before you can adjust anything.

Removing a pinned comment is as simple as swiping left and then tapping the pin again.
You can’t use the Instagram website to pin comments, but that shouldn’t come as a huge surprise given Instagram’s limited functionality on desktop. Both iOS and Android users should be able to access the pin feature immediately, but if you find your Instagram app doesn’t allow it, try updating and restarting. Instagram is set to roll the feature out universally, so you shouldn’t have to wait.

Being able to call attention to community voices is especially important in 2020, and Instagram’s implementation of this feature couldn’t be more timely. It’s clear that there are substantial marketing and outreach implications for pinned comments, but this is also a chance for users to highlight culturally significant standpoints or alternative positions where appropriate. As people begin engaging with this feature in earnest, we can only hope to see it used in such a capacity.

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Real Estate Technology

Send personalized, automated texts to your customers with Respond Flow

(REAL ESTATE TECHNOLOGY) Respond Flow is the new “Mailchimp of SMS”, allowing you to easily automate personalized text conversations with your customers.

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CRM Respond Flow

CRM solutions in 2020 are all over the place, but one factor among them has not changed: the engagement aspect. This is something that Respond Flow, an SMS-based CRM tool, hopes to address by helping you craft realistic, convenient messages to make your customers feel valued.

Respond Flow is, self-admittedly, the “MailChimp of SMS”. This means that they cover everything from your location-based phone number to your marketing resources and strategies, all of which are available from an easy-to-use dashboard.

It’s a lofty comparison to be sure, but while Respond Flow doesn’t incorporate the web-hosting aspect of customer management that one finds in MailChimp, it more than makes up for that discrepancy through customer engagement, thereby earning its place in the CRM line-up on principle.

Respond Flow also leans into the personalized communication style that many brands have embraced in the last few years. Perhaps one of the most obnoxious aspects of any automated communique is that feeling of being just another number on a list; this is something the company is clearly aware of.

Instead of making customers feel like cash resources, Respond Flow allows you to reach out to or engage with customers at all hours–a process for which you can control the parameters from your Respond Flow dashboard. The best part of this system is that Respond Flow allows you to create lists of customers that, based on your interactions with them, enables custom content depending on those customers’ preferences.

Respond Flow also boasts a bevy of other features that make your life substantially easier. These include everything from social media integration and mobile app support–you know, the things you expect in 2020–to the aforementioned list feature and some customization options to help customers feel like you’re actually talking to them one-on-one. Keyword integration and formulaic messages based on customer responses are, of course, part of the deal as well.

Similarly, you can set up different location-appropriate numbers for each of your brick-and-mortar locations that use Respond Flow, thus affording more credibility to your communications with local customers. It’s a subtle touch that is sure to save you countless hours, headaches, and cash along the way.

Currently, Respond Flow offers a two-week free trial. If you’re interested in checking out a new CRM solution, consider giving this one a shot.

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