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How Cloudflare’s web analytics could give Google’s tools a run for their money

(REAL ESTATE TECH NEWS) In a world where data is king, Cloudflare’s web analytics value user privacy, staking them as pioneers against other analytic tools.

Web analytics open on a desktop screen on a table.

When it comes to web analytics tools, users are examining comprehensiveness, usability, and price point. Free analytics tools typically come at a price, which is more often than not the data privacy of your customers.

A new competitor for Fathom Analytics, Simple Analytics, and even Google Analytics is Cloudflare’s web analytics tool. Not only is it free but, unlike the competitors, it will not keep visitor’s data and it will not be able to track conversions, making it the perfect tool for small websites, personal pages, and blogs. Sounds great, right?

In their blog, Cloudflare states: “At Cloudflare, our mission is to help build a better Internet, and part of that is to deliver essential web analytics to everyone with a website, without compromising user privacy. For free. We’ve never been interested in tracking users or selling advertising. We don’t want to know what you do on the Internet — it’s not our business.”

Additionally, Cloudflare doesn’t track users using their IP address, User Agent string, or other attributes. They are truly committed to providing metrics without intruding.

Valuing user privacy makes Cloudflare an industry pioneer. And the best part is, you don’t have to be a Cloudflare subscriber to access this feature.

From the blog: “Today, for the first time, anyone can get access to our client-side analytics — even if you don’t use the rest of Cloudflare. Just add our JavaScript snippet to any website, and we can start collecting metrics.”

What’s next for Cloudflare?

Well to start, they are working on integrating their analytics tool with the rest of the Cloudflare tech. This would mean that customers would receive more stats regarding site performance and security, in addition to traffic stats.

They’re also hoping to develop their analytics tool so that it can be a powerful singular product, with support for alerts and updates in real time.

If you’re someone who wants metrics and values privacy (and free things!), keep your eyes on Cloudflare’s analytics tool. I’m excited to see how far they will take a zero-cost, privacy-first product in a world where data is the hottest commodity.

Anaïs DerSimonian is a writer, filmmaker, and educator interested in media, culture and the arts. She is Clark University Alumni with a degree in Culture Studies and Screen Studies. She has produced various documentary and narrative projects, including a profile on an NGO in Yerevan, Armenia that provides micro-loans to cottage industries and entrepreneurs based in rural regions to help create jobs, self-sufficiency, and to stimulate the post-Soviet economy. She is currently based in Boston. Besides filmmaking, Anaïs enjoys reading good fiction and watching sketch and stand-up comedy.

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