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Ignore the gurus: here’s how to sell your listings on Facebook

Facebook is an often abused sales tool, but you can leverage listings on the site without annoying others, no matter what the gurus say.

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social media gurus

Have you heard the latest advice? The Gurus have been telling us real estate professionals to stop selling our listings on Facebook.

“No one goes to Facebook looking for a house to buy,” they say. And I think this is true statement. I mean, would YOU shop for a house on Facebook? Probably not.

On the other hand, the largest source of business for most Realtors is referral business. We depend on our small army of friends, neighbors, and satisfied clients to mention us whenever they hear of a person who needs to buy or sell a home.

Out of sight, out of mind

If a significant number of your personal army is on Facebook, why wouldn’t you share your personal wins with them? Is your killer new listing any less important to them than cousin Johnny’s new promotion is to you?

The key is posting to share, not to sell or brag.

Everyone knows the awkward guy who always seems “off” in a social setting. He over shares about his finances or seems to favor one sided conversations about his life. I think the potential to be “that guy” on social media is very real. We have been trained to advertise our awards, designations and listings in print – many of us have mistakenly treated social media in exactly the same way.

But social media is more like an ongoing dinner party – do you monopolize the conversation with your latest listings and awards? Probably not. But you might very well share how things are going really well or how the home down the block had multiple offers.

Extremes do not serve us

The difference is that when posting in a public forum, such as Facebook, we tend to run from one extreme to the other. Some of us, fearful of being “that guy,” post too little. Others, clueless as to how the audience uses Facebook, post much that is irrelevant to the audience.

Neither serves us.

Speak to your people

It is possible to post in a way that is interesting to your audience. If your audience is tightly controlled, talk to them like you would at a dinner party. Try to think about how to share in a way that is relevant to them rather than “sell.”

Does your recent sale influence the value of their home? Do you have a lot of Millennials in your tribe? Is your recent condo listing perfect for them?

If, like me, you have a huge and unfiltered audience, consider sharing selectively. I think I will share my open house enticements to just the audience in my geographic area. Or, perhaps, share my latest record breaking sale with just my friends, family and past client lists.

Be the signal, not the noise

We have never had such easy access to publish and broadcast promotions for our business. However, our audience has never had to deal with such overwhelming amount of noise!

The reaction is to control who gets the email address, how much time is spent on Facebook, and to screen all incoming calls. Will your audience welcome your message or tune it out? We all have time for the stuff that matters. Try being the message that matters.

Kendyl Young is Division Chief at DIGGS, and an industry veteran. She has been named to the Inman 100 Most Influential Real Estate Leaders, contributed to industry books and speaks about social media and technology. However, her purpose is to help people buy or sell their perfect home in Glendale, La Canada and La Crescenta, CA.

Real Estate Technology

10 UX /UI design trends leading the way for 2022 and beyond

(TECHNOLOGY) Keeping your website and mobile up to date is the first step. Check out these UX and UI design trends that will dominate the future of tech.

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An overhead look at a person working on a no-code design website on a laptop on a desk.

A new year means new trends, here are the top 10 trends in UI/UX development and how they can be implemented. With consumers interacting with the online world more in 2022 than ever before, being ahead of the curve can help content stand out. Let’s take a look at the top 10 trends in UI/UX design for 2022.

UI/User Interface

1) Vintage, 90’s

I guess it’s true what they say; everything old is new again! In the last months of 2021 the 90’s made a huge comeback across the board, from fashion to interior design and now in web design too. Some elements of this style are a mix of bright and pastel colors, shadows, line graphic elements, serif fonts, and round text elements. In the immortal words of Taylor Swift, “I come back stronger than a 90’s trend”.

Source: Plus

 

Example of Vintage trend by Plus

 

2) Scrollytelling

 

A portmanteau of the words “scrollying” and “telling”; scrollytelling is just what it sounds like! A story is told to the user as they scroll down a continuous page. Considering that a large part of what we do on our mobile devices involves scrolling (sometimes with no end in sight) this trend is a natural next step.

 

Source: Bluemarinefoundation

 

Example of Scrollytelling Trend by Blue Marine Foundation

 

3) 3D and 3D animations

 

3D design is a trend that has been steadily increasing over the years, but will peak in popularity this year! From Apple showing off their newest device concepts via 3D animation, to car websites showing off their car models, 3D animation can be invaluable to showing off every aspect of a new product. 3D animation will be the most popular in ecommerce, architecture, and business, and also make an appearance in fashion, education, and culture.

 

Source: The Originals Museum Renault

 

Example of Originals Museum Renault 3D trend

 

4) Minimalism

 

Since the days of Marie Kondo and ridding yourself of objects that “spark no joy” minimalism has been a fast-growing trend, and 2022 is no exception. Minimalism is all about free space, contrasting text, graphic elements, and space. Minimalism is simple and free of distractions and is pleasing to the user.

 

Source: Neuro

 

Example of Minimalism Trend by Neuro

 

5) Brutalism

 

On the opposite end of the spectrum to the aforementioned minimalism trend, we have brutalism. Brutalism is chaotic and attention-grabbing (and maybe a little headache-inducing). It consists of huge titles, bold fonts, and bright and neon colors splashed all over the webpage. It is about creativity and challenging regular design rules. It is sure to garner attention in 2022.

 

Source: MSG

 

Example of Brutalism Trend by the MSG Brand

 

UX/User Experience 

 

1) AR/VR

 

Unsurprisingly, the augmented and virtual reality trends will extend to UX designs. Since Meta announced the Metaverse and the VR Oculus headsets (which are also owned by Meta) coming out with new versions, and gaining popularity it only makes sense that AR and VR trends would extend to web design as well. The biggest practical application is in e-commerce. Ikea released Ikea Place, where you can place furniture in your home via VR prior to purchasing it. The AR/VR trend will steadily grow in popularity for years to come; especially as the Metaverse gains ground in the future.

 

Source: The Wall Street Journal

 

Example of VR Trend by Metaverse

 

2) Audio Only

 

Music giant, Spotify launched a live audio app, called Greenroom. Greenroom allows creators to interact with fans in real-time, by creating rooms, selecting speakers, and discussing topics. With podcasts and audiobooks at an all-time high, coupled with security concerns over messaging communication and a dash of healthy contempt for video calling, it makes sense that audio-only apps would make an appearance. It is also easy and requires no links or registration. Where tech giants like Spotify lead, other companies are sure to follow.

 

Source: Spotify

 

Example of Audio App Trend by Greenroom

 

3) Customization

 

From the customization of features inside an application such as the name, appearance, and color of chats inside social media sites like Instagram or Facebook to the customization of just about every feature of a smartphone, the last several years have been huge for environment customization. Where frequent and long-term interactions are expected, this 2022 trend is a great option.

 

Source: Instagram, Telegram

 

Example of UX Design Trend by Instagram, Telegram

 

4) Mobile-first design

 

With smartphone sales reaching 1.53 billion in 2021, and with the portability of smartphones, it is no surprise that consumers prefer interacting with websites via their mobile devices. UX developers can take advantage of this by utilizing chatbot and push notifications, keeping only the necessary elements, designing user-friendly call to action to drive sales, and most importantly, keeping it simple. This trend is a safe bet since it is guaranteed to grow exponentially in the coming years.

 

Source: Statista

 

Number of smartphones sold to end users worldwide from 2007 to 2021 representing mobile design trend

 

5) Page Speed Prioritization

 

Going hand in hand with mobile design, 2022 will see an emphasis on page speed prioritization. It may seem like a no-brainer but, in a world where rapid consumption of content is expected, fast page speeds should be a given. Websites need to be optimized so that photos and videos do not slow the page when they are loading. One way to help with page speed is to use small fonts, and only one per title and one per body text. This is especially true for startup sites looking to build an audience (which can never happen if users jump ship immediately due to slow loading times). Google’s algorithms love well-optimized pages, which rank at the top. This means the burden is on the designer to create a well-optimized page without sacrificing design. Whether you’re a novice or a seasoned UI/UX pro, these trends are sure to help create.

Page speed trend

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Real Estate Technology

Tech trends: What’s emerging that is now impacting the real estate industry

(TECHNOLOGY) Tech and its effects impact all aspects of life. What are the top tech trends impacting the real estate industry now?

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home for sale representing tech trends in real esate

Several hundred Realtors® met this week to discuss emerging tech trends impacting the real estate industry. With the real estate market seemingly ready to bust, it’s important to consider how technology may affect home buyers and sellers.

Data trends to know

Jane Dzielski, Google’s Principal Analytical Lead, presented important information about home buying trends. Prior to the pandemic, about 10% of households moved each year. Over the past two years, 25% of consumers have moved. Another 24% plan to move in the next year. She also reported that internet searches for buying a second home have “surged” since the second half of 2020.  Second homes are considered a great investment to earn money renting while having access to a vacation home.

Tech trends to pay attention to

Ashley Stinton, Second Century Ventures, brought her experience in marketing to the session by discussing investment in real estate technology companies. She reported that “over $31 billion was invested in 2021.” She also said, “We’ve seen 12 new prop tech unicorns as well as over 150 merger and acquisition transactions.” SCV has a program to support new tech to bring innovations to the real estate industry.

Other speakers went on to discuss the impact of the metaverse on real estate. Meta is investing $10 billion per year over the next decade to the metaverse. As the metaverse impacts how we interact with and use the internet, it’s going to change how people buy and sell homes.

Cryptocurrency and blockchains will also impact the real estate landscape. According to one of NAR’s directors, over 11% of first-time homebuyers sold cryptocurrency as part of their down payment in 2021. This figure is trending upwards since 2019. Many experts expect it to continue to rise.

Tech has certainly made an impact on home buying and selling since the pandemic. Home appraisals are being conducted without needing to physically visit the home by desktop appraisals. Closings are being conducted virtually. Expect tech to innovate to give home sellers and buyers more options in the future years.

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Real Estate Technology

How to avoid hackers and being sued by customers for being hacked

(TECHNOLOGY) Real estate transactions are being targeted by cybercriminals. One company just got sued by customers for being hacked. Are you safeguarding your company and clients?

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Lock and card on laptop representing being hacked.

Can you imagine your company being hacked, and your customers’ information being used by these criminals, and then you are held liable? It got us to thinking – if hackers are targeting real estate transactions, can brokers or teams be vulnerable here?

To get the answer, we chatted with Katie Johnson, General Counsel at the National Association of Realtors (NAR), and if you’re a real estate professional, you should keep reading to learn how to minimize your risk.

Something NAR’s been thinking about

NAR has a tremendous number of resources on this topic, and they’ve clearly been pondering how to safeguard the industry for quite some time.

In her own words, Johnson offers three ways that you can safeguard yourself and your customers from being hacked:

1. Create, maintain, and follow a comprehensive Data Security Program. Many states require businesses to maintain written data security policies regarding the collection, use, distribution, and destruction of consumers’ personally identifiable information. Going through the process of creating such a policy will help members understand what type of personally identifiable information they receive from clients, how it is received (e.g., email, hard copies, text, transaction management tools), and whether it is necessary.

The policy should also address how to properly dispose of such information. NAR has published a Data Security Toolkit to assist members with creating that policy. We also offer a 4 hour course for members.

2. Implement good email practices. We are increasingly hearing about data breaches resulting from a hacked email account. Therefore, it’s important for all email users to change passwords on a regular basis and to use complex passwords that would be difficult to guess.

Also, avoid sending sensitive financial information via email whenever possible. If necessary, then use encrypted email. Use up-to-date firewall and anti-virus technologies. Avoid using free Wifi to send emails or conduct business. Clean out your email account on a regular basis and avoid opening suspicious email or attachments.

3. Be paranoid. This is advice that my colleague, Jessica Edgerton gives, and it’s very true. If an email, phone call, or social media posting looks suspicious, it probably is best to avoid engaging. If a member thinks a breach has occurred, then all affected or potentially affected parties, as well as proper law enforcement, should be notified as soon as possible.

Moving forward, better informed

Further, Johnson notes that they are not aware of any legal liability imposed on NAR members to-date, but she notes that “the possibility is always there as cyberfraud in real estate transactions persists.”

“In addition to legal liability,” Johnson adds, “data breaches can have other harmful effects on a member’s business such as time and resources spent implementing new security measures, training, and having to contact clients that may be affected by the breach.”

Can you honestly say you’re already doing all of these things? If not, spend some time this month to protect yourself, your team, and most importantly, your customers.

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