Connect with us

Real Estate Technology

Ignore the gurus: here’s how to sell your listings on Facebook

Facebook is an often abused sales tool, but you can leverage listings on the site without annoying others, no matter what the gurus say.

Published

on

social media gurus

Have you heard the latest advice? The Gurus have been telling us real estate professionals to stop selling our listings on Facebook.

“No one goes to Facebook looking for a house to buy,” they say. And I think this is true statement. I mean, would YOU shop for a house on Facebook? Probably not.

On the other hand, the largest source of business for most Realtors is referral business. We depend on our small army of friends, neighbors, and satisfied clients to mention us whenever they hear of a person who needs to buy or sell a home.

Out of sight, out of mind

If a significant number of your personal army is on Facebook, why wouldn’t you share your personal wins with them? Is your killer new listing any less important to them than cousin Johnny’s new promotion is to you?

The key is posting to share, not to sell or brag.

Everyone knows the awkward guy who always seems “off” in a social setting. He over shares about his finances or seems to favor one sided conversations about his life. I think the potential to be “that guy” on social media is very real. We have been trained to advertise our awards, designations and listings in print – many of us have mistakenly treated social media in exactly the same way.

But social media is more like an ongoing dinner party – do you monopolize the conversation with your latest listings and awards? Probably not. But you might very well share how things are going really well or how the home down the block had multiple offers.

Extremes do not serve us

The difference is that when posting in a public forum, such as Facebook, we tend to run from one extreme to the other. Some of us, fearful of being “that guy,” post too little. Others, clueless as to how the audience uses Facebook, post much that is irrelevant to the audience.

Neither serves us.

Speak to your people

It is possible to post in a way that is interesting to your audience. If your audience is tightly controlled, talk to them like you would at a dinner party. Try to think about how to share in a way that is relevant to them rather than “sell.”

Does your recent sale influence the value of their home? Do you have a lot of Millennials in your tribe? Is your recent condo listing perfect for them?

If, like me, you have a huge and unfiltered audience, consider sharing selectively. I think I will share my open house enticements to just the audience in my geographic area. Or, perhaps, share my latest record breaking sale with just my friends, family and past client lists.

Be the signal, not the noise

We have never had such easy access to publish and broadcast promotions for our business. However, our audience has never had to deal with such overwhelming amount of noise!

The reaction is to control who gets the email address, how much time is spent on Facebook, and to screen all incoming calls. Will your audience welcome your message or tune it out? We all have time for the stuff that matters. Try being the message that matters.

Kendyl Young is Division Chief at DIGGS, and an industry veteran. She has been named to the Inman 100 Most Influential Real Estate Leaders, contributed to industry books and speaks about social media and technology. However, her purpose is to help people buy or sell their perfect home in Glendale, La Canada and La Crescenta, CA.

Real Estate Technology

New tool translates your phone calls into 29 languages – LIVE

(REAL ESTATE TECHNOLOGY) There’s no need for a language to language dictionary any longer. A lingvanex tool allows for real-time translation on phone calls in different languages.

Published

on

lingvanex translates in real time

If you’ve read a few things that I’ve written on here, you know that I often marvel at how far remote work has come. The fact that I write this as my dog sits beside me is no small feat.

What teams can accomplish in a virtual setting is pretty impressive, and tools like Slack and Trello are very helpful in this regard. However, remote workers still utilize the tried and true phone call as it remains a tool of efficiency.

This can be especially helpful if you’re working with team members or clients in other countries when a translator may need to be involved. This concept was the inspiration behind the Lingvanex Phone Call Translator.

The new tool translates voice calls into 29 different languages in real time. Working on both mobile phones and landlines, users can call countries all around the world (150 countries in total are available through the app).

This option is cheaper than roaming calls, starting at 18 cents per minute through use of VoIP. The conversation is then transcribed in real time with the details of the conversation being available only to the user, as Lingvanex does not store conversation data.

“We are happy to represent you the Phone Call Translator – a real-time voice translator, which was created to help in solving questions in travel situations and urgent business problems with foreigners or help in communicating with friends abroad,” says Lingvanex. “You can speak your native language when you call through the app. Your partner and you will hear the translation of both callers during the call, the original speech and translation will also be duplicated on the phone screen.”

The app works in a few simple steps: first, download to your device (works on both Android and iOS). Next, register and create application account – during this, you’ll select your default language. Then, you will select the language of the person you are calling. Make the call by dialing the phone number with the country code. Finally, chat it up walkie-talkie style.

Say what you need to say, then Phone Call Translator takes your words and transcribes them for the person on the other end. This could be very helpful as it gives you an extra moment to think about what to say next!

Do you think this will be helpful for you? Let us know below!

Continue Reading

Real Estate Technology

Should digital assistants have empathy? Big investors say yes

(REAL ESTATE TECHNOLOGY) Bonding with your digital assistant might be more likely than you expect with ElliQ. The rising numbers of AI assistants have created unique interactions.

Published

on

ElliQ assistant

It sounds crazy to think that you could form an actual bond with something like Siri or Alexa, but actually, humans are pretty dang good at forming emotional connections to machines. For instance, a Canadian company threw an entire retirement party for five mail delivery bots. People will use Roombas as a substitute for companionship, not unlike a cat or dog. Humans just seem to enjoy connection – even if it’s with a lifeless robot.

Intuition Robotics is taking this desire for emotional connection a step further by working to create digital assistants that can more easily bond with their human companions. At the moment, their biggest product is ElliQ, a robotic digital assistant designed to bond with eldery users. In fact, according to Intuition Robotics, their average demographic falls between ages 78 – 97.

And ElliQ seems to be doing its job. The company reports that customers interact with ElliQ regularly throughout the day, even holding conversations with the machine, and are more likely to listen to ElliQ’s suggestions, which often include proactive behavior like getting outdoors or eating more vegetables.

By working to create a more empathetic and emotional digital AI, Intuition Robotics has started to discover a whole world of new possibilities. And they’re just getting started, having recently raised another $36 million to continue research.

One of their plans? Combining these empathetic digital assistants with the automotive industry.

Imagine an assistant that could suggest you pull over when it senses you’re getting drowsy, or provide something to talk to during longer drives. Plus, unlike ElliQ, which stays put while you move around, you and the assistant will be together in a car, making it easier for the AI to learn your preferences and habits.

Of course, this is just the tip of the iceberg for Intuition Robotics, which has recently majorly expanded its workforce. A digital assistant that can provide a better emotional connection to humans has a world of possible applications, from nursing homes to elementary schools.

Don’t get me wrong, there are plenty of reasons to be worried about a more empathetic AI – the marketing capabilities alone are something I’m side-eyeing. That said, humans have been befriending vacuum cleaners and we’ve turned out alright, so for now, let’s focus on the positive possibilities that could come with tech from companies like Intuition Robotics.

Continue Reading

Real Estate Technology

Moving just got a lot easier with this NAR invested app

(REAL ESTATE TECHNOLOGY) Worried about moving? There’s an app for that, updater, and NAR has taken notice. They want to help their customers from beginning to end.

Published

on

updater app

Moving isn’t exactly a walk in the park. There’s coordinating movers, finding boxes, cancelling services, changing your mailing address on, well, everything, and that’s just the tip of the iceberg! With so much to do, it’s easy to get overwhelmed but good news: turns out, there’s an app for that. And it’s promising enough that the National Association of Realtors® (NAR) have invested in it.

The app in question is Updater, which serves as a one-stop shop for everything you’d need for a move. Not only can the app help you craft your moving “to-do” list, but with its connection to all sorts of businesses involved in the moving process (from moving truck companies to cable services) you can keep all your prep in one place. Essentially, Updater is designed to make moving as stress-free as possible.

Updater’s current successes have drawn Second Century Ventures, the venture capital section of NAR, to invest in Updater. Which is cool, but why would a company focused on realtors want to help a company that focuses on what happens after a realtor has done their job?

“Updater’s platform delivers unique value to Realtors®, property managers and consumers alike,” said Mark Birschbach, senior VP of Strategic Business at NAR, “This investment is well aligned with SCV’s mission to support and advance technologies throughout the entire real estate ecosystem.”

Plus, Updater is a great tool for realtors to have in their back pocket. If a client seems nervous about moving or overwhelmed, Updater is a great recommendation. Not only does it help the mover, but it shows that the realtor cares about their client’s well-being, even after the deed is signed.

So, what’s next for Updater? Growth. Recently, Updater acquired Bridgevine, a company that works with home subscription services like cable and internet. This merger will allow Updater to offer more options to users while also increasing their reach. This is the first in what will likely be many growth initiatives for Updater.

David Greenberg, founder and CEO of Updater, is also looking forward to the partnership with NAR. “We’re excited to deepen our great relationship with SCV and NAR by investing heavily in the real estate industry and by enabling Realtors® and property managers to deliver an unrivaled moving experience.”

Continue Reading
Advertisement

Our Parnters

Get The Daily Intel
in your inbox

Subscribe and get news and EXCLUSIVE content to your email inbox!

Still Trending

Get The American Genius
in your inbox

subscribe and get news and exclusive content to your email inbox