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Hot tips to help you create and grow the best blog possible

(TECHNOLOGY NEWS) Businesses launch blogs with good intentions but don’t always follow through and put forth the effort necessary to make them sustainable. That being said, here are a handful of driving factors behind a successful blog.

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New kids on the blog

We’ve all seen blogs fail. Businesses launch blogs with good intentions but don’t always follow through and put forth the effort necessary to make them sustainable.

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If you’re wanting to launch a blog but aren’t confident in your ability to be successful, you aren’t alone. This is a common fear, but one that can easily be overcome with the right understanding of what it takes to be successful.

The driving factors in success

No two companies define success the same way, but most would agree that a successful blog is one that engages readers and pushes them towards your brand and/or products. With that being said, here are a handful of driving factors behind a successful blog.

1. Research your audience
Everything starts with audience research.

You need to know everything you possibly can about your readers.

This means demographic information, likes and dislikes, hobbies, political beliefs, purchase habits, etc.

Depending on how much information you currently have on your customers, this may be as simple as digging through data. If you don’t have much information, then you’ll have to do some digging. Good sources for consumer insights include social media, website analytics, and basic demographic information.

2. Write for your audience
The primary reason why you need to spend so much time researching your customers is that you have to craft your entire content writing and publishing strategy around who your audience is. Otherwise, you’re wasting your time.

“You have to know what you’re going to blog about,” successful entrepreneur and blogger Neil Patel notes. “It’s easy to get caught up in the excitement of hosting and WordPress themes and color schemes, but that’s not the most important part. The most important part is your subject matter. What are you going to blog about?”

3. Focus on consistency and quality
When a business blog fails, one of the primary causes seems to be an emphasis on quantity over quantity. In an internet landscape where millions of words of content are pumped out on a daily basis, it’s easy to get this relationship backwards.

Instead of focusing on the number of posts you’re publishing, spend your energy emphasizing consistency and quality.

This means posting high-quality, authoritative content on a regular and predictable basis.

4. Find good writers
While you may have time to write one or two blog posts per week, you certainly don’t have time for more. This is troubling since you’re going to need to consistently produce high-quality content.

The answer is to find and hire good writers who you believe properly align with your brand’s style and voice. It’ll take a lot of trial and error to find a good one, but once you do – don’t let them go.

5. Spend time with titles
“It’s one thing to write great content, but it’s another thing to get it read and ranked — which is where nailing the title comes in,” says Corey Wainwright of HubSpot. “Titles are what sell the content. They represent it in search engines, in email, and on social media. It’s no surprise, then, that one of the most common questions we get is around crafting titles.”

If it takes you an hour to write a blog post, you should be spending 20 or 30 minutes brainstorming good titles.

This is just a rule of thumb, but it goes to show how important the headline is in today’s era.

Start with a strong foundation

It all starts with a strong foundation. If you can get your blog launched in the right manner, then everything else will fall into place.

Blogging is never easy, but it’s always rewarding.

Make sure you’re doing yourself justice by focusing on the factors that commonly drive success.

#NewKidOnTheBlog

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Real Estate Technology

Camera that spins, zooms on its own – perfect for remote working

(TECHNOLOGY) Video conferencing tool, Meeting Owl Pro, helps bridge the communication gap in remote teams with a camera that spins and zooms on who is speaking

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As someone who has spent the bulk of their career in a remote setting, I’ve definitely noticed some elements of communication that differ from an on-site job. Rather than being able to pop into your boss or coworker’s offices, you have to shoot them an email or try and catch them on their phone.

Enter the COVID-19 times…

Remote work can get even more complicated when the whole team is remote and you’re attempting to get everyone on the same page. Or, think about when you’re working remote and you have to video conference into a meeting with people who are on site. Even with video conference chatting, there can still be some kinks in trying to follow the voices and stay on top of who’s speaking.

Luckily, Owl Labs took this issue into consideration and whipped up Meeting Owl Pro and Meeting Owl First-Gen, which are the only 360° camera, mic, speaker smart devices on the market today. This is ideal for teams who have both an on-site and remote team collaborating together (or will again soon).

The Owl sits in the middle of the on-site table and moves in a complete 360° manner that picks up who is speaking and moves the camera to focus on them. That way, the people who are calling in remotely can clearly see who is speaking and follow the meeting as if they’re actually in the room.

Both versions of Meeting Owl are compatible with the big video conferencing platforms, such as: Zoom, Google, Skype, etc. They operate as plug and play devices that connect to Wi-Fi, which allows for automatic updates.

According to the tech team, the specifications of the Meeting Owl Pro 360° smart camera has an enhanced Owl Intelligence System™, 2X sharper camera with 1080p resolution and 2X louder 360° in-room speaker. With the Meeting Owl Pro, customers can expect their meeting spaces to become increasingly intelligent over time with new smart integrations and capabilities, the first of those features being a new Smart Zooming functionality that identifies, locates, and magnifies the person speaking.

This will help to bridge common communication barriers that are felt between on-site collaboration with remote teams. Additionally, it will help with team-building as everyone will have more of an opportunity to spend face-to-face time with their coworkers who work remote from them.

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Real Estate Technology

AI being used to better understand the COVID-19 pandemic

(REAL ESTATE TECHNOLOGY) The intersection of the coronavirus and AI is here and it’s trying to making the world a better place. AI can read and collect data faster than humans.

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AI and the coronavirus

As the world scrambles to figure out the best way to prevent the spread of the Coronavirus and halt the ongoing pandemic, researchers are searching for a cure. In order to do so, it is beneficial to track patterns in the virus’s behavior.

Since the virus’s initial spread in December, thousands of papers have been written about the Coronavirus, or COVID-19. It would take weeks, if not months, for a person to collate all that information into some valuable data. This is where AI comes in to help.

Earlier this week the White House announced that they were working in collaboration with tech companies and members of academia to provide the huge amount of Coronavirus research to AI researchers and their algorithms.

The AI will be able to comb through all of the research we have to-date and search for patterns that could help those in the research field to find a cure and those in the medical field to better treat their patients. According to Wired, companies and institutions such as the National Library of Medicine, Microsoft Research, and the Allen Institute for AI (AI2) are currently working to gather and prepare the nearly 30,000 papers related to the virus so they can be processed by AI.

Hopefully, the AI’s algorithms are able to see something we cannot. It could find new connections that researchers have not been able to make and speed up the process.

The CEO of AI2, Oren Etzioni, is hopeful that this project will show people the brighter side of AI. “High tech, in general, has gotten a bad rap, but something like this crisis shows how AI can potentially do a world of good.”

There is no question that AI can help us find some answers as we face this pandemic. Whether or not this can all be arranged quickly enough to actually help mitigate the current crisis is the question. Some are wondering if U.S. resources would be put to better use by helping to address the shortage of Coronavirus test kits.

Experts are imploring people to think of the big picture. The issue of open access to medical and scientific research has been a topic of conversation among researchers for years. The pandemic has only highlighted the need. Now governments across the globe are calling on scientific publishers to open access for research on the Coronavirus so we can all work together in this time of global crisis.

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Real Estate Technology

How telecom, power companies are helping customers during COVID-19 outbreak

(REAL ESTATE TECHNOLOGY) Telecom and power companies have also tried to help their customers, while the Coronavirus makes its rounds, by extending service.

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According to Fox News, Mark Cuban, owner of the Dallas Mavericks, promised to take care of the employees at the American Airline Center during the NBA shutdown. The employees would be paid as if the games were still taking place. Many of the other leagues have made the same promise. Unfortunately, not every employee works for a business with those types of provisions.

Thankfully, many organizations are responding to the COVID-19 pandemic with special accommodations to help residential and commercial customers deal with financial issues and staying home to prevent the spread of the virus.

Companies helping out customers

Comcast is offering 60 days of free basic internet service to new customers. It’s also not disconnecting or charging late fees. Current customers are also being provided with unlimited data. AT&T is offering the same types of things for its users, unlimited data and suspending terminations, as is T-Mobile.

Closer to home, the City of Austin has decided not to disconnect customers’ services for non-payment. Evictions are also halted. Austin Energy is reconnecting users who were recently disconnected for non-payment. The company is working with customers to help them get on track with their electric bills.

Customers without power do need to reach out to Austin Energy for a courtesy reconnect, because the bill cannot be restarted without speaking to the customer. The Public Utility Commission has asked all Texas power companies to work with customers during these uncertain times. TXU Energy has also waived late fees and is extending payment due dates.

Contact your utility providers

If your finances are being affected due to COVID-19, talk to your landlord and other providers now to work out a plan going forward. You’ll have less stress when you know you won’t lose your power, water or home. Companies are willing to work with families who have been impacted by the pandemic.

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